Behind The Membership with Callie Willows

John Michaloudis from MyExcelOnline, a membership which helps people to become Excel experts, is this week’s guest on Behind the Membership.

John started his membership just two years ago after growing tired of running course launches, and with 1600 members is already a third of the way to his goal of making $100,000 per month with the membership.

In this episode John is talking all about how he is using evergreen webinars with fast action bonuses to make sales every day and how email marketing and Facebook ads also contribute to his sales.

John also shares how moving from a Facebook group to a forum for his community is one of the best things he’s done, and how John isn’t the person answering questions in his community.

Plus we talk all about the benefits of adding things like Trustpilot reviews to a sales process, creating a business you can take 6 months away from and how member success stories make all the work worthwhile.

And of course, much more!

John Hatcher from the Blues Guitar Institute joins Callie Willows for this episode of Behind the Membership.

John was previously a CPA and tax accountant working 60 to 80 hours a week, but since having his membership he has been able to quit his job and now focuses full time on his membership site, giving him far more freedom. This is even more impressive when you consider that John's membership only actually costs $9 a month!

In this episode John talks about how he made that career transition, as well as how he manages his time and the challenge of content creation in a video-heavy membership site. John also talks about how he went from not having any community at all in his membership, to struggling to get engagement, to now having a thriving community with members connecting and sharing their own videos as well. And of course lots more too!

Alisha Robertson from The Purpose To Service Academy joins me for this episode of Behind The Membership and she has a very interesting story to share...

After experiencing burn out as a coach, Alisha knew that she had to find a solution that would help her scale her business, without the time constraints of one-on-one coaching... and she did, in the form of a membership program.

But the interesting thing about Alisha is that before doing research and launching her membership, not only had she never heard of the business model before, but she’d never been part of a membership herself!

In this episode you’ll hear about Alisha’s membership journey to date... how her program looks very different from when she opened its doors nearly two years ago, her realization that she could serve her members better if she niched down and the challenges she’s faced being new to the membership space.

Plus you’ll hear how Alisha adds a few personal touches to her member experience, how her life has changed since launching her program and what her plans for the future are...And much more.

About Alisha:

Alisha Robertson is an author, business coach and the founder of The Purpose To Service Academy; a group coaching program for coaches and service based entrepreneurs who are ready to launch their signature offer and serve their clients with less stress and more intention.

After experiencing severe burnout, Alisha tore down everything she thought she knew about becoming a successful entrepreneur and decided to build a brand that helped women to focus on building their business without sacrificing the life they desire.

Through her work, Alisha strives to not only help women entrepreneurs to launch, grow and scale their brands but also help them to prioritise themselves in the process.

Key Quotes

“I had to figure out a groove that worked for me and how to build in that excitement without feeling like I was launching every single month.”

“I think even more access to me has helped a lot because even if you don't have a question now, you know that when a question does come up, you have someone to go and ask. It's like, you almost have a coach on retainer. You have someone there.”

“If I could go again, I would definitely narrow my focus from the very beginning. I would have started out from the very beginning only focusing on this one very specific industry and this one specific problem and audience.”

Connect with Alisha:

The Purpose To Service Academy

Alisharobertson.com

Find her on Facebook

Follow her on Instagram

Follow her on Twitter

With a background in psychology, hypnosis, entertaining and influencing, Rob and Kennedy, owners of The League of Email Marketing Heroes are no strangers to the membership world.

In fact, they both run successful memberships for their diverse range of businesses.

In this week’s episode of Behind The Membership they’re sharing the story of The League, a membership that teaches entrepreneurs how to turn their marketing emails into profits using psychology.

During the episode they tell us how they’ve taken ownership of the email marketing space, growing their membership successfully starting with little to no audience, why they choose to send psychology driven daily emails and how 95% of their member conversions come via email.

Plus they share how they manage their time effectively while running all of their businesses, why they’ve chosen not to adopt the closed-door enrollment model and how their top lead magnet isn’t actually a lead magnet... And much much more.

This episode is packed with a lot of value!

About Rob and Kennedy:

So he took up learning Magic as a hobby. Go Rob!

Despite not understanding why this kept him from the popular tribe, he went on to win multiple awards as Young Magician of The Year at The Magic Circle.

After performing close up magic at weddings and children's parties he saw a hypnosis show and convinced his Dad to pay the hypnotist for mentorship.

This lead Rob to moving to the Greek island of Kos for a number of summer seasons where he hypnotised and entertained thousands of tourists in his infamous shows.

Realising that these gigs won't keep knocking on his door, Rob decided to apply his skills to marketing himself which lead to him performing all over the world in places like The Seychelles and for events for royalty.

While sitting around the pool waiting to perform, Rob started accepting offers from marketing companies and coaches to help them apply his skills to their businesses and quickly saw the results he was getting for them.

Refusing to do PE at school, Kennedy spent extra curricular time in anything and everything to do with the theatre.

Amateur dramatics where he played parts in the likes of The Railway Children and Oliver meant that whenever there was a choice in school, he'd choose the theatre.

His mother discovered his entrepreneurial flare when she emptied out his school trousers to find the 50p coins he'd been collecting from the other kids in exchange for writing excuse notes so they could skip. school.

Naughty Kennedy.

After seeing someone on TV memorise a deck of cards, Kennedy became obsessed with the potential of our minds and this lead him to study influence, body language, micro-expressions, misdirection and memory.

He combined these skills with his natural wit (or as his mother calls it, his ability to ‘think his way out of anything' into an after dinner show.

Since many of the clients who booked him were large corporations like Yahoo!, Mars, Tarmac and Royal London he spent a lot of time in departure lounges and hotel rooms waiting to perform.

He used this time to coach other entertainers on how to grow their businesses by applying his skills to marketing.

Key Quotes

“One of the things that we do is we make it so that we have automations, which sell our membership every single day.”

“I would say 95% of the conversions happen through email.”

“There's no such thing as too many emails if the emails are good.”

Connect with Rob and Kennedy:

Email Marketing Heroes.

Email Marketing Show

Join The Email Marketing Show Community on Facebook

Twitter

1 Listener