More Time, More Freedom, More Income with Warren McPherson

07/23/20 • 58 min

2 Listeners

Behind The Membership with Callie Willows

Warren McPherson from Piano Lesson with Warren joins Callie for episode 1 of Behind the Membership Season 4.

Warren’s membership focuses entirely on teaching people how to play gospel piano, and he transitioned to a membership model after first selling low-cost courses. As you’ll hear though, the initial transition wasn’t smooth, with Warren quickly realising a successful membership isn’t just about putting everything behind a paywall.

In this episode you’ll hear how Warren made that course to membership transition and how he is working to combat the challenge of retention, including how making one particular change cut his churn rate by an impressive 8%.

We're also talking about why he wishes he'd grown his team earlier and how he has played the long game when it comes to audience growth, allowing him to now attract 50-100 new members a month just through content marketing.

And even though Warren’s membership is still just a couple of years old it has allowed him to work less and his wife to leave her job so that they can both spend more time with their young son. They’re even moving to a new state, something that didn't seem like a simple idea for them before the membership.

Hit play above to hear about all this and more!

Warren McPherson from Piano Lesson with Warren joins Callie for episode 1 of Behind the Membership Season 4.

Hit play above to hear about all this and more!

Previous Episode

Building a Legacy by Creating a Membership with Chris Ducker

Chris Ducker joins Callie in the final season 3 episode of Behind the Membership to talk all about his membership site Youpreneur Academy.

Chris already had several successful 7 figure businesses before starting Youpreneur Academy four years ago, and here he talks about how his desire to create a legacy and help others achieve success led to him creating his membership in the first place. And how then niching down from focusing on general online businesses to personal brand businesses really made a difference to his results.

Chris also discusses how the positioning of the membership and its place in his ecosystem has evolved over the years as he's added additional features like a live event, new book and round table mastermind, as well as new projects he has on the horizon.

And Chris talks about how he spent 12 months testing the closed door model, and why he wouldn't do it again. How organic marketing and content is the key to their new member sales, and what he's doing to achieve a five to 6% retention rate, including the importance of growth records in his community, and why he's stopping his monthly member q&a call.

Plus, Chris reveals that he spends just three hours a week on the membership on average! Listen in to find out how.

Next Episode

Aligning Your Members to Your Vision with Steve Pavlina

Today's guest on Behind The Membership is Steve Pavlina, a prolific name in the personal growth space and owner of the Conscious Growth Club.

Steve actually has a bit of a different membership model to most you'll hear on this podcast, offering a 12-month membership at a price point of $1997. He also only launches the membership once a year, so his membership is small and intimate by design.

Steve shares some great insights into why he picked this model and why it's worked well for his audience and the kind of results he helps his members to achieve.

Steve has really fine-tuned who his membership is for and isn't afraid to remove those that aren't a good fit, realising that alignment and attracting the right members is absolutely key for the kind of community that he is creating.

Listen in to hear how going to Disneyland every day for 30 days was what inspired Steve to first start his membership, how 30-day challenges work for his membership community, and how his low-key five-day launches brings him six figures, allowing him to focus on his members for the other 360 days of the year. Plus, of course, much more!