How Facebook harnesses uncertain rewards to build a sticky user experience

06/06/23 • 14 min

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

In this episode we discuss how Facebook and other brands use uncertain rewards to create an addictive and exciting user experience.The power of uncertain rewards and the element of variability is the key to embedding a behavior.

Previous Episode

How Dyson uses the illusion of effort to set expectations of excellence

James Dyson has revolutionized the way everyday household appliances are made and sold with his innovative approach to entrepreneurship. His story is an inspiring one of success against all odds that demonstrates how powerful a determined entrepreneur can be in bringing ideas to life - not only through product design but also by building memorable brands rooted in behavioral science principles.

Next Episode

How UberEats makes picking simpler to scale up sales

In this episode, we discuss the power of menu design in influencing consumer choices, highlighting the importance of avoiding choice paralysis, using tactics like emphasizing popularity, and leveraging price relativity to boost sales.

Behavioral Science For Brands: Leveraging behavioral science in brand marketing. - How Facebook harnesses uncertain rewards to build a sticky user experience

Transcript

MichaelAaron: Welcome back to the Behavioral Science for Brands Podcast. I'm MichaelAaron Flicker.

Richard: And I'm Richard Shotton.

MichaelAaron: Today we're chatting pigeons, speed cameras, and the power of uncertainty. We're profiling Facebook. Let's get into it.

Richard, if there was a company that needed no introduction, I think Facebook would be high on this list. But to give it the proper opening, Facebook's founded in