Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Consumer Behavior Lab
All episodes
Best episodes
Seasons
Top 10 Behavioral Science For Brands: Leveraging behavioral science in brand marketing. Episodes
Goodpods has curated a list of the 10 best Behavioral Science For Brands: Leveraging behavioral science in brand marketing. episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Behavioral Science For Brands: Leveraging behavioral science in brand marketing. for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Behavioral Science For Brands: Leveraging behavioral science in brand marketing. episode by adding your comments to the episode page.
How Facebook harnesses uncertain rewards to build a sticky user experience
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
06/06/23 • 14 min
In this episode we discuss how Facebook and other brands use uncertain rewards to create an addictive and exciting user experience.The power of uncertain rewards and the element of variability is the key to embedding a behavior.
How Uber creates psychological distance to make prices feel smaller
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
05/02/23 • 22 min
Consumers do not act completely rationally when it comes to prices, but businesses can make prices more appealing by using precise pricing, charm pricing, and putting more psychological distance between the act of payment and receiving the product.
How Wellow uses the science of sound to signal comfort
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
03/06/23 • 12 min
Understanding the power of sound symbolism and ease vs. motivation can help brands create strong associations in consumers' minds and boost their willingness to take action. In this episode, we explore how Wellow Compression Socks utilizes behavioral science to craft an effective name and establish a compelling brand position.
How Pringles used rhyme to become America’s top chip
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
02/13/23 • 12 min
From their iconic tube shape to the innovative stackable shape, Pringles chips
have been a snacking staple in homes across America for decades. But what
is the driving force behind its success? The answer lies within behavioral
science – find out how they've employed behavioral science tactics in their
catchy slogan that keep us reaching into those classic red canisters.
How Häagen-Dazs used foreign branding to create a premium image
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
12/12/22 • 13 min
Haagen-Dazs sounds foreign so it must be good. This episode explores how Haagen-Dazs leverages foreign branding and price relativity, turning frozen CPG into luxury and setting up positive consumer expectations.
How Aboslut’s distinctiveness helped them grow market share in a crowded category
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
12/04/22 • 12 min
The Von Restorff Effect tells us that brands who behave
like their peers are condemned to invisibility. This episode explores
how Absolut leveraged this principal to create distinction within
the category and turn the iconic shape of its bottle into
a cultural phenomenon.
How Guinness uses a weakness to emphasize a strength
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
12/04/22 • 15 min
As Guinness looked to expand globally outside of the UK, it had a product
differentiation that could have been seen as a real problem. This episode explores the
Pratfall Effect, and how brands can leverage a perceived flaw and turn it into a
powerful brand attribute.
Interview: Phill Agnew, host of the Nudge Podcast, on three ways to tap into consumer psychology
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
02/27/24 • 37 min
In this episode we sit down with Phill Agnew, the Senior Product Marketing
Manager at Buffer and Host of the Nudge Podcast, to discuss the halo effect,
the illusion of labor, and the behavioral science behind special days.
Valentine’s Day and why much market research is misleading
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
02/27/24 • 22 min
In this episode, we explore the intricate world of Valentine's Day, online dating, and the
hidden truths behind survey data, revealing the discrepancies between claimed motivations and actual behaviors through insightful studies and field experiments.
How UberEats makes picking simpler to scale up sales
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
09/28/23 • 25 min
In this episode, we discuss the power of menu design in influencing consumer choices, highlighting the importance of avoiding choice paralysis, using tactics like emphasizing popularity, and leveraging price relativity to boost sales.
Show more best episodes
Show more best episodes
FAQ
How many episodes does Behavioral Science For Brands: Leveraging behavioral science in brand marketing. have?
Behavioral Science For Brands: Leveraging behavioral science in brand marketing. currently has 60 episodes available.
What topics does Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover?
The podcast is about Marketing, Podcasts and Business.
What is the most popular episode on Behavioral Science For Brands: Leveraging behavioral science in brand marketing.?
The episode title 'How UberEats makes picking simpler to scale up sales' is the most popular.
What is the average episode length on Behavioral Science For Brands: Leveraging behavioral science in brand marketing.?
The average episode length on Behavioral Science For Brands: Leveraging behavioral science in brand marketing. is 29 minutes.
How often are episodes of Behavioral Science For Brands: Leveraging behavioral science in brand marketing. released?
Episodes of Behavioral Science For Brands: Leveraging behavioral science in brand marketing. are typically released every 7 days, 1 hour.
When was the first episode of Behavioral Science For Brands: Leveraging behavioral science in brand marketing.?
The first episode of Behavioral Science For Brands: Leveraging behavioral science in brand marketing. was released on Dec 4, 2022.
Show more FAQ
Show more FAQ