81 - Digital Marketing and SEO for Non-Techies

09/17/19 • 28 min

Knowledgeable business owners are aware that digital marketing is essential to their growth and survival. In this episode, host Dennis Zink speaks with Nabil Freij, a SCORE Mentor, successful business owner and a proficient user of digital media and social marketing tools.

Nabil explains what digital marketing is and how best to use it. His on-point suggestions will increase your ability to use these tools to drive business success. Nabil provides easily understandable examples of using long-tail keywords, on-page and off-page search engine optimization and back links.

Previous Episode

80 - Social Media for Non-Techies

Business owners and entrepreneurs are becoming increasingly aware that social media is a vital part of any marketing plan. Many of them don't have a complete understanding of this technology. They don't know what it is or how to use it.

In this episode, host Dennis Zink speaks with Mical Johnson of Cyberize Group and Jason Bearden of Digital MKTG Pro (see contact information at bottom.) They discuss:

What is social media?

How is social media different than SEO?

The main social media platforms for B2B and B2C

What Twitter is good for?

Why it’s important for businesses to be involved in Social Media

How to build your customer base

What is the most effective way to build engagement

What are some benefits to joining groups

How to measure social media activities

What the best platforms are to reach a younger audience

When is the best time to use Pinterest

When is the best time to use Instagram

How to reach a more mature audience

What does it cost to have a social media campaign

What is the biggest misconception about social media

What are the key components of a typical social media marketing campaign

What a client budget looks like

Social Media and your website are key to your future success. Listen to this podcast and learn how to use them for maximum effect!

Contact Information:

Mical Johnson, President, Cyberize Group / [email protected]

James Bearden, Owner, Digital MKTG Pro / [email protected]

Next Episode

82 - Avoid Cyber Attacks!

Every business today is dependent on computer systems, and a cyber attack could be devastating. In this episode, host Dennis Zink talks with David Spire, Chief Development Officer and Chris Brenes, Director of IT Security for Entech. They discuss ways to keep your computers safe when exchanging data with other systems, when using cloud services, and simple email and web browsing hygiene. They discuss ransomware, and how best to avoid and recover from it. They also discuss how and when to update passwords.

The answer to this may surprise you!

If you lead a business, you won’t want to miss this important information.