Creating Content That Resonates: LinkedIn Success Strategies with Lucy Hall

10/03/24 • 49 min

Lucy Hall's journey into the digital world began with a chunky Dell computer and an eBay account. At 17, she became one of the first eBay power sellers, selling thousands of "ab belts" and discovering a passion for online marketing.

This early experience set the stage for Lucy's future as a digital skills advocate and community builder. Today, she runs SocialDay, the UK's top Social Media Marketing Festival, and Digital Women, an online community with over 40,000 members dedicated to empowering women through digital skills education.

"If I could do it when I was 17 and my uncle can sell things online at age like 80, everyone in between can do it as well," Lucy shares, highlighting her belief in the power of digital skills for all ages.

On this episode of Be a Marketer, Lucy and host Dave Charest dive into the importance of mindset in business, the challenges of growth, and the power of community. They explore Lucy's unique approach to content creation, her success on LinkedIn, and her tips for building engaged online communities.

Tune in to hear Lucy's insights on balancing online and offline creativity, the importance of caring for your customers, and how to create content that resonates with your audience.

Additional Resources:

Meet Today’s Guest: Lucy Hall of SocialDay and Digital Women

🚀 What she does: Lucy Hall is the founder of Digital Women and SocialDay, director at Skills of The Future LTD, and a professional speaker on digital media and social media. She's passionate about empowering individuals through skill development and community building, with her Digital Women community boasting over 40,000 members.

💡 Key quote: "If you don't know what they need, how can you create products for them? So I really do think caring about your customers, caring about your community, making sure that at the center of everything, you want to give them the thing that's going to help them to feel better or solve their problem."

If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

Tune in to hear Lucy's insights on balancing online and offline creativity, the importance of caring for your customers, and how to create content that resonates with your audience.

Additional Resources:

Meet Today’s Guest: Lucy Hall of SocialDay and Digital Women

If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

Previous Episode

Digital Marketing Tips for Real Estate Agents with Stephanie Alfonso

Clients are everywhere, but so is the competition. This is the reality for real estate agents in a crowded market.

But what if you could become the go-to expert in your community — the agent everyone remembers when it's time to buy or sell their home?

For over a decade, Stephanie Alfonso has helped real estate agents transform their marketing strategies. Now, as the Senior Director of Vertical Innovation at Constant Contact, she’s empowering agents to navigate a changing market. With the national conversation revolving around buyer's commission and agent value, Stephanie champions digital marketing as the key to staying top-of-mind and building trust with clients. “If you could do one thing better, what would it be?” Stephanie asks, challenging agents to prioritize their marketing efforts for long-term success

On this episode of the Be a Marketer podcast, Stephanie and host Dave Charest explore why a strong online presence is crucial for agents. Discover the power of a consistent email newsletter and learn how agents can use AI tools to streamline their content creation.

Tune in to learn actionable strategies for list building, content creation, and leveraging social media and SMS marketing to connect with clients and grow your business.

Additional Resources:

Meet Today’s Guest: Stephanie Alfonso of Constant Contact

🚀 What Stephanie does: She is the Senior Director of Vertical Innovation at Constant Contact.

💡 Key quote: “People do business with people they like, they know, and they trust. So we need to be intentional about getting people to like, know, and trust us."

👋 Where to find her: LinkedIn

👋 Where to find Constant Contact: Website | LinkedIn | Facebook | Instagram | YouTube

If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

Next Episode

Effective Goal-Setting for Small Business Marketing with Tracey Lee Davis

Tracey Lee Davis never imagined she'd become a business owner. After years of managing a pet care company, she craved a simpler role where she could follow someone else's lead. But life had other plans.

When unemployment benefits ran dry, and job applications went unanswered, Tracey reluctantly stepped into entrepreneurship. Now, as the owner of ZingPop Social Media, she couldn't imagine doing anything else.

"I really do love that I get to set what happens with my business," Tracey shares on the Be a Marketer podcast. Her journey from reluctant business owner to marketing expert showcases the power of setting clear, personalized goals.

In this episode, Tracey and host Dave Charest, Director of Small Business Success at Constant Contact, explore the importance of goal-setting in marketing. They discuss how to tailor goals to your specific business needs, the crucial role of measurable objectives, and why timeframes matter.

Tune in to learn how you can transform your marketing efforts by setting the right targets for your business.

Additional Resources:

Meet Today’s Guest: Tracey Lee Davis of ZingPop Social Media

💼 What she does: Tracey Lee Davis is the owner of ZingPop Social Media, a Constant Contact Certified Partner, and a Constant Contact Community Coach. She works primarily with women-owned service-based businesses as a social media coach and marketing manager, helping them gain exposure, increase revenue, and enhance their online presence.

💡 Key quote: "If you're not measuring, you're not marketing."

👋 Where to find her: Website | X, formerly known as Twitter | LinkedIn

If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

Be a Marketer with Dave Charest - Creating Content That Resonates: LinkedIn Success Strategies with Lucy Hall

Transcript

Dave Charest00:00:00.799

Today on episode 73, you'll hear from an entrepreneur on a mission to empower women through digital skills education. This is the Be A Marker podcast.

Dave Charest00:00:19.974

My name is Dave Charest, director of small business success at Constant Contact. And I help small business owners like you make sense of online marketing. And on this podcast, we'll explore what it really takes to market your business, eve