#70 - Sales - Customer Stratification
05/02/23 • 11 min
While all people are created equal, all customers are not. Some customers provide high revenue and profit while others can suck you dry on discounts, customer support, and so on. A technic to identify your most profitable customers is customer stratification.
The Business of Business, topics are divided into 4 Categories: Management, Operations, Sales, and Financial. Target Audience is Business Owners, C-Level Executives, Management, and anyone considering starting a business. Helping you run a successful profitable business.
Helping You Run a Successful Profitable Business !
For Business Consulting or to be a Podcast Guest - Contact me at: www.bcforg.com
LinkedIn: https://www.linkedin.com/in/brian-fisher-72174413/
While all people are created equal, all customers are not. Some customers provide high revenue and profit while others can suck you dry on discounts, customer support, and so on. A technic to identify your most profitable customers is customer stratification.
The Business of Business, topics are divided into 4 Categories: Management, Operations, Sales, and Financial. Target Audience is Business Owners, C-Level Executives, Management, and anyone considering starting a business. Helping you run a successful profitable business.
Helping You Run a Successful Profitable Business !
For Business Consulting or to be a Podcast Guest - Contact me at: www.bcforg.com
LinkedIn: https://www.linkedin.com/in/brian-fisher-72174413/
Previous Episode
#69 - Identify Your Own Values with Paul ter Wal
Episode 69 discusses Identifying Your Own Values with Paul ter Wal.
Paul Ter Wal and his consulting company Team ANDARE make healthy businesses better with the belief that happiness makes money.
An organization expert with a lot of experience as a lawyer in the field of social security and employment law, Paul saw first-hand the ways that social security failed human beings. He was surprised to learn that despite the millions of dollars and euros spent to support people when they become ill or disabled, nothing was invested to keep people employable and engaged. He was disappointed that no one was taking the time to ask workers what they needed to live a good life; not a million dollar salary, but a fair salary and support in healthcare and wellbeing.
22 years ago Paul left the legal side, and moved further into improving humanity. Leading with his core values, Paul now establishes consulting engagements that help companies identify and truly live their own values. He shows companies that when they see every employee's full potential, and facilitate them to achieve, absenteeism decreases while enthusiasm and productivity increases.
The Business of Business, topics are divided into 4 Categories: Management, Operations, Sales, and Financial. Target Audience is Business Owners, C-Level Executives, Management, and anyone considering starting a business. Helping you run a successful profitable business.
Helping You Run a Successful Profitable Business !
For Business Consulting or to be a Podcast Guest - Contact me at: www.bcforg.com
LinkedIn: https://www.linkedin.com/in/brian-fisher-72174413/
Next Episode
#71 - Disruptive Marketing with Quinn Curtis
Quinn Curtis is Chief Marketing Officer at Disruptive Advertising, based out of Salt Lake City, Utah.
With over 15 years of experience in business, branding, and marketing strategies, Quinn encourages the "joy of marketing." Her approach of drawing out the genius and magic in those she works with builds strong systems and processes, allowing maximum creativity and passion in her teams.
The Disruptive team has a remarkable track record of managing over $450+ million in annual ad spend for their clients.
The Business of Business, topics are divided into 4 Categories: Management, Operations, Sales, and Financial. Target Audience is Business Owners, C-Level Executives, Management, and anyone considering starting a business. Helping you run a successful profitable business.
Helping You Run a Successful Profitable Business !
For Business Consulting or to be a Podcast Guest - Contact me at: www.bcforg.com
LinkedIn: https://www.linkedin.com/in/brian-fisher-72174413/
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