Being authentic in B2B marketing

05/24/22 • 43 min

Be yourself, bring your real self...mottos that rule today’s roost. But the journey to authenticity is often complex and fraught. What does it mean to be authentic? What would it take to to translate it from top-level leadership all the way down to front desk operations? What does it take to understand why we do what we do? We explore these questions and more in understanding experiential authentic leadership with Dr Pauline Serice, founder of Dr Pauline Serice & Associates.

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The proof is in the analytics

Analytics has typically been too slow to be operationally relevant to making business decisions. In this conversation with Mark Stouse, CEO of Proof Data Corporation, we discuss the advancements in marketing analytics that make it possible to avoid the tyranny of intuition and cooked data, and establish analytics as an inseparable coach and bodyguard to helping achieve desired business outcomes.

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A Brand Story: Ascending to new heights!

Nearly ten years ago, the head of HR from a little-known petrochemicals business contacted BBN Partner Fifth Ring for support in evolving their brand. Little did anyone know at the time that both client and agency would learn a lot about each other, and how brands can be built and endure. This podcast explores the assignment from both sides of the table including the considerations by the client in selecting an agency, how the agency reconciled the multitude of challenges the client presented, and the inevitable speed bumps along the way.