BBNmixtape
BBN
Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.
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Top 10 BBNmixtape Episodes
Goodpods has curated a list of the 10 best BBNmixtape episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to BBNmixtape for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite BBNmixtape episode by adding your comments to the episode page.
Brand Strategy - the forgotten hero?
BBNmixtape
02/08/22 • 23 min
Once upon a time, the brand ruled. Now, obsessed with performance marketing, B2B appears to have consigned brand marketing to the backseat. Is this wise? Richard Parsons, Founder and Managing Director of True, helps unearth the ramifications of such “sole-priority” approaches and nudges us towards restoring brand to its rightful status in the marketing pantheon.
04/12/22 • 36 min
TM ONE, the enterprise arm of Malaysia's leading telco demonstrates how their brand and content strategies are helping to generate year-on-year growth in marketing-attributed revenue, along with uplifting their brand association as a trusted partner for digital transformation.
The Content Machine: How much is enough?
BBNmixtape
11/23/22 • 33 min
In this first face-to-face recorded episode, Ed Davis chats with Chris Eifert from TricomB2B, a BBN partner agency based in the US. After participating in a client event hosted by the agency, Ed and Chris discuss the event's highlights around long-term brand and marketing effectiveness, sustainability and the ongoing debate around how much content businesses need to produce to be effective and differentiating. Enjoy!
A Brand Story: Ascending to new heights!
BBNmixtape
06/28/22 • 41 min
Nearly ten years ago, the head of HR from a little-known petrochemicals business contacted BBN Partner Fifth Ring for support in evolving their brand. Little did anyone know at the time that both client and agency would learn a lot about each other, and how brands can be built and endure. This podcast explores the assignment from both sides of the table including the considerations by the client in selecting an agency, how the agency reconciled the multitude of challenges the client presented, and the inevitable speed bumps along the way.
Being authentic in B2B marketing
BBNmixtape
05/24/22 • 43 min
Be yourself, bring your real self...mottos that rule today’s roost. But the journey to authenticity is often complex and fraught. What does it mean to be authentic? What would it take to to translate it from top-level leadership all the way down to front desk operations? What does it take to understand why we do what we do? We explore these questions and more in understanding experiential authentic leadership with Dr Pauline Serice, founder of Dr Pauline Serice & Associates.
The proof is in the analytics
BBNmixtape
05/10/22 • 42 min
Analytics has typically been too slow to be operationally relevant to making business decisions. In this conversation with Mark Stouse, CEO of Proof Data Corporation, we discuss the advancements in marketing analytics that make it possible to avoid the tyranny of intuition and cooked data, and establish analytics as an inseparable coach and bodyguard to helping achieve desired business outcomes.
04/26/22 • 33 min
We delve into a much anticipated B2B Marketing Research Report 2022 that involved a record number of organisations from across the globe, including BBN and Australian partner Green Hat, sharing their plans and perceptions for the year ahead. Shorn of an agenda, unlike vendor-sponsored narratives, this is a handy statistically-relevant, data-rich study to set marketing compasses by. Listen to get the gist and download the full report here
02/22/22 • 17 min
Face it, it's a job seeker's market. Your company's reputation is as vital a consideration as your brand perception. But the former is neglected for the most part, often by the best in the business. Together with Carola Hecker, Client Services Director at wob AG, we unpack the essentials of implementing an employer branding strategy.
01/25/22 • 25 min
You are often equated to the brands you create because it evokes gut feelings that may (or may not) be unfairly be associated with your business. Its incumbent upon you therefore to manage it with active leadership involvement. Together with Peter Lyall, Group Director Strategy at Fifth Ring, we discuss how to carve out a brand strategy that will hold strong and guide your business as it navigates uncertain times.
05/01/23 • 37 min
In this podcast, we'll be gathering some pre-event insights from B2B Marketing's Editor-in-Chief, Joel Harrison, who will be hosting their Ignite USA event in the bustling city of Chicago, where industry experts and thought leaders will gather in May to share their knowledge, expertise and innovativeness in B2B marketing.
Listen to our fun bonus tips at the end of the podcast for the best places to visit in Chicago while you attend the event!
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FAQ
How many episodes does BBNmixtape have?
BBNmixtape currently has 41 episodes available.
What topics does BBNmixtape cover?
The podcast is about Marketing, Content Marketing, Podcasts, Technology, Business, B2B Marketing and B2B.
What is the most popular episode on BBNmixtape?
The episode title 'Seek and you shall find: The search for perfect SEO' is the most popular.
What is the average episode length on BBNmixtape?
The average episode length on BBNmixtape is 30 minutes.
How often are episodes of BBNmixtape released?
Episodes of BBNmixtape are typically released every 21 days.
When was the first episode of BBNmixtape?
The first episode of BBNmixtape was released on Sep 10, 2021.
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