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Backstage With the Brand - A Time of Truth in a House of Cards: Interview with Doug Weaver (Founder and CEO of Upstream Group)

A Time of Truth in a House of Cards: Interview with Doug Weaver (Founder and CEO of Upstream Group)

11/03/21 • 47 min

Backstage With the Brand

This week, Andy sits down with an old friend and colleague, Doug Weaver. In this episode, Andy and Doug talk about building a sustainable and transparent advertising industry in a world of fraud, data breaches, and hacking. They also discuss making the right moves for consumers and journalists rather than ad-tech, coaching and training in advertising today, and if the digital believers are ready to be in the corner office of the CMO.
If you haven't heard of Doug's work, he has quite the resume. In his 23 years in the industry, he has worked with over 600 leading companies and trained thousands of technology professionals through workshops focusing on sales strategy and the digital landscape. He has won numerous awards and accolades throughout his career and is currently the CEO and Founder of Upstream Group.

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This week, Andy sits down with an old friend and colleague, Doug Weaver. In this episode, Andy and Doug talk about building a sustainable and transparent advertising industry in a world of fraud, data breaches, and hacking. They also discuss making the right moves for consumers and journalists rather than ad-tech, coaching and training in advertising today, and if the digital believers are ready to be in the corner office of the CMO.
If you haven't heard of Doug's work, he has quite the resume. In his 23 years in the industry, he has worked with over 600 leading companies and trained thousands of technology professionals through workshops focusing on sales strategy and the digital landscape. He has won numerous awards and accolades throughout his career and is currently the CEO and Founder of Upstream Group.

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