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Backstage With the Brand

Andy Wiedlin

Welcome to Backstage With the Brand, the podcast where we stage dive into all things advertising, marketing, and branded content. Advertising geek Andy Wiedlin (Yahoo, Huffington Post, Buzzfeed) hosts guests whose experience in digital marketing, media, and advertising has made them experts in the field. Join us for insight into what makes the power of a brand, and what the future holds for the digital landscape.Sponsored by Magnet Media. Learn more about telling your story at www.MagnetMediaFilms.com

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Top 10 Backstage With the Brand Episodes

Best episodes ranked by Goodpods Users most listened

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11/16/21 • 37 min

This week Andy sits down with Philip Inghelbrecht, a serial entrepreneur and fellow data geek. Philip is the CEO and co-founder of Tatari, a data and analytics company focused on measuring and buying ads across linear and streaming TV. He is also the co-founder of Shazam, one of the most widely used music apps in the world.

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11/16/21 • 37 min

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This week, Andy sits down with Dr. Caesar Djavaherian, a medical doctor, entrepreneur, and academic researcher with a focus on providing accessible healthcare to all. He is the co-founder of Carbon Health, which provides personalized and accessible healthcare to its patients by utilizing new technology. Dr. Djavaherian is passionate about disrupting the healthcare system for good and putting patient needs before monetary gain. In this episode, Andy and Dr. Ceasar Djavaherian discuss improving the healthcare ecosystem, what disruption means in a broken healthcare system, and what a post-covid future may look like for medical professionals and patients.

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11/09/21 • 36 min

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This week, Andy sits down with an old friend and colleague, Doug Weaver. In this episode, Andy and Doug talk about building a sustainable and transparent advertising industry in a world of fraud, data breaches, and hacking. They also discuss making the right moves for consumers and journalists rather than ad-tech, coaching and training in advertising today, and if the digital believers are ready to be in the corner office of the CMO.
If you haven't heard of Doug's work, he has quite the resume. In his 23 years in the industry, he has worked with over 600 leading companies and trained thousands of technology professionals through workshops focusing on sales strategy and the digital landscape. He has won numerous awards and accolades throughout his career and is currently the CEO and Founder of Upstream Group.

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11/03/21 • 47 min

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This week Andy sits down with Oren Katzeff, who despite obtaining a law degree at Hastings, decided to pursue a career in digital advertising. The two discuss crossing paths at Yahoo, what sparked the change in Katzeff’s career pursuits, and creating engaging branded content without a budget.

Oren Katzeff has impressive credits such as Head of Programming and Network at Tastemade, President of Condé Nast, Senior Director of Business Development and Affairs at Yahoo, and a Consultant at Dollar Shave Club. He is currently the Founder and Principal of Lahav Consulting.

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10/26/21 • 60 min

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This week Andy sits down with John Durham, CEO and Managing Partner of Catalyst SF. They discuss how modern marketing has shifted during the pandemic, ways to improve the digital ad experience, and Andy geeks out over John Durhams' gems of wisdom, affectionately termed as "Durhamisms".

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10/08/21 • 58 min

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Brian is no stranger to the world of marketing and advertising with 25 impressive years under his belt, he's known for building next generation marketing organizations and being an expert in pulling together talented teams, weaving in technology and fostering a culture of empathy and action.

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08/14/21 • 47 min

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This week we discuss the present and future of VMware and how they are reaching the next frontier in technology to help change the world and beyond. Karin Tanaka talks to us about her journey through big tech while enlightening us about impacting industries and the tools they create for the tool users.

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08/07/21 • 44 min

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This week Andy sits down with Brian Monahan, Global Client President and Head of US Ventures at Dentsu. Brian’s career over the past 25 years has spanned from small startups to large global organizations, where he pushes innovative next generation marketing tactics with a belief that aligning profit with purpose unlocks innovation. In this episode, Brian and Andy discuss ad space, China’s live e-commerce, and gaming platforms. Plus, Brian Monahan geeks out over Andy’s sister Jane Wiedlin, and her band “The Gogo’s” being inducted into the Rock and Roll Hall of Fame this year.

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08/04/21 • 47 min

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This week we discuss how to reach and grow your audience with successful storytelling strategies. Andrew Gillman talks in depth about his journey through the landscape of his marketing strategies and how he adapts to change.

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07/30/21 • 54 min

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This week, Andy sits down with friend and old colleague Jennifer Starr, who is currently Head of Industry at Nextdoor. Before her work at Nextdoor, Andy and Jen met at Buzzfeed where she spent 6 years, her most recent role at the company being VP of Sales Strategy. In this interview, Andy and Jen have a back and forth on moderators, if a large business can have small business values, and what the future of Nextdoor and social platforms could hold.

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11/29/21 • 39 min

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FAQ

How many episodes does Backstage With the Brand have?

Backstage With the Brand currently has 32 episodes available.

What topics does Backstage With the Brand cover?

The podcast is about Business and Marketing.

What is the most popular episode on Backstage With the Brand?

The episode title 'Shazam! and more Modern Miracles (with Philip Inghelbrecht)' is the most popular.

What is the average episode length on Backstage With the Brand?

The average episode length on Backstage With the Brand is 35 minutes.

How often are episodes of Backstage With the Brand released?

Episodes of Backstage With the Brand are typically released every 11 days.

When was the first episode of Backstage With the Brand?

The first episode of Backstage With the Brand was released on Mar 30, 2021.

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