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Backstage With the Brand

Backstage With the Brand

Andy Wiedlin

Welcome to Backstage With the Brand, the podcast where we stage dive into all things advertising, marketing, and branded content. Advertising geek Andy Wiedlin (Yahoo, Huffington Post, Buzzfeed) hosts guests whose experience in digital marketing, media, and advertising has made them experts in the field. Join us for insight into what makes the power of a brand, and what the future holds for the digital landscape.Sponsored by Magnet Media. Learn more about telling your story at www.MagnetMediaFilms.com
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Top 10 Backstage With the Brand Episodes

Goodpods has curated a list of the 10 best Backstage With the Brand episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Backstage With the Brand for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Backstage With the Brand episode by adding your comments to the episode page.

Backstage With the Brand - Can Software Fix our Healthcare System?
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10/11/22 • 20 min

Yeah, it's broken. But how do we fix our Healthcare System. Bethany Hale shares what Cedar is doing to make healthcare work better.

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Backstage With the Brand - Go Go Listen to The GoGo's Jane Wiedlin Part 1
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08/29/22 • 18 min

Andy chops it up with sister Jane Wiedlin and riffs on the music and advertising that shaped their worlds.

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Backstage With the Brand - Shazam! and more Modern Miracles (with Philip Inghelbrecht)
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11/16/21 • 37 min

This week Andy sits down with Philip Inghelbrecht, a serial entrepreneur and fellow data geek. Philip is the CEO and co-founder of Tatari, a data and analytics company focused on measuring and buying ads across linear and streaming TV. He is also the co-founder of Shazam, one of the most widely used music apps in the world.

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This week, Andy sits down with friend and old colleague Jennifer Starr, who is currently Head of Industry at Nextdoor. Before her work at Nextdoor, Andy and Jen met at Buzzfeed where she spent 6 years, her most recent role at the company being VP of Sales Strategy. In this interview, Andy and Jen have a back and forth on moderators, if a large business can have small business values, and what the future of Nextdoor and social platforms could hold.

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This week, Andy sits down with an old friend and colleague, Doug Weaver. In this episode, Andy and Doug talk about building a sustainable and transparent advertising industry in a world of fraud, data breaches, and hacking. They also discuss making the right moves for consumers and journalists rather than ad-tech, coaching and training in advertising today, and if the digital believers are ready to be in the corner office of the CMO.
If you haven't heard of Doug's work, he has quite the resume. In his 23 years in the industry, he has worked with over 600 leading companies and trained thousands of technology professionals through workshops focusing on sales strategy and the digital landscape. He has won numerous awards and accolades throughout his career and is currently the CEO and Founder of Upstream Group.

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Brian is no stranger to the world of marketing and advertising with 25 impressive years under his belt, he's known for building next generation marketing organizations and being an expert in pulling together talented teams, weaving in technology and fostering a culture of empathy and action.

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This week we discuss how to reach and grow your audience with successful storytelling strategies. Andrew Gillman talks in depth about his journey through the landscape of his marketing strategies and how he adapts to change.

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This week, Andrew Strickman (of realtor.com) and the artist formerly known as Andrew delve into what the future could hold for branded content, and break down some of the best ads of the 2021 Superbowl.
Learn more about scaling your story at
nativo.com

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This week we sat down with Scotty Reiss, the founder and CEO of a Girl’s Guide to Cars. Andy and Scotty talk dream cars, what women actually want from a vehicle, and the next moves for Genesis.

Learn more about scaling your story at nativo.com

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Backstage With the Brand - A Better Way to Get Your Meds

A Better Way to Get Your Meds

Backstage With the Brand

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09/30/22 • 21 min

Elyse Burack from Capsule joins Andy and explains how Covid helped disrupt pharma distribution for the better.

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FAQ

How many episodes does Backstage With the Brand have?

Backstage With the Brand currently has 32 episodes available.

What topics does Backstage With the Brand cover?

The podcast is about Business and Marketing.

What is the most popular episode on Backstage With the Brand?

The episode title 'Shazam! and more Modern Miracles (with Philip Inghelbrecht)' is the most popular.

What is the average episode length on Backstage With the Brand?

The average episode length on Backstage With the Brand is 35 minutes.

How often are episodes of Backstage With the Brand released?

Episodes of Backstage With the Brand are typically released every 11 days.

When was the first episode of Backstage With the Brand?

The first episode of Backstage With the Brand was released on Mar 30, 2021.

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