35. Hanna Asmussen (Localyze) - Not focusing is dangerous

02/13/23 • 32 min

B2B SaaS CEOs

Not focusing enough in the beginning was about to turn dangerous. But now they're growing fast!

Listen to a great episode with Hanna from Localyzed.

We're talking about:

1:30 - Localyze's elevator pitch.

2:00 - The beginning of Localyze.

3:40 - Is Hanna a good leader?

5:15 - Hanna's three superpowers as a leader.

8:30 - Performance management and assuring goals

10:30 - Leadership is all about Direction.

11:40 - A fun fact about Hanna.

12:25 - One of Hanna's biggest mistakes in business - not focusing in the beginning.

14:20 - A topic of Hanna's choice (Immigration).

28:40 - External question from Daniel Theander: "Are different tax systems in the world something that limits your business and development? I mean, we can live and work digitally with the same conditions. Often there can be limitations when it comes to different countries' tax systems."

22:25 - Localyze's top KPIs and why they chose them.

26:20 - GTM strategies for a startup - Sales Market Fit.

28:00 - The best way to do cold outreach to Hanna.

29:10 - The three things she would tell her younger self.

31:30 - Localyze's big hairy audacious goal.

Hanna's LinkedIn:

https://www.linkedin.com/in/hanna-marie-asmussen/

Josef's LinkedIn:

https://www.linkedin.com/in/josef-fallesen-98440864/

Do you want to get more booked meetings and closed deals for your sales team? Try Vaam (Video messaging for Sales) for free on vaam.io.

The music:

Learning - Averro, AROM, Tore P

https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444

Hosted on Acast. See acast.com/privacy for more information.

Not focusing enough in the beginning was about to turn dangerous. But now they're growing fast!

Listen to a great episode with Hanna from Localyzed.

We're talking about:

1:30 - Localyze's elevator pitch.

2:00 - The beginning of Localyze.

3:40 - Is Hanna a good leader?

5:15 - Hanna's three superpowers as a leader.

8:30 - Performance management and assuring goals

10:30 - Leadership is all about Direction.

11:40 - A fun fact about Hanna.

12:25 - One of Hanna's biggest mistakes in business - not focusing in the beginning.

14:20 - A topic of Hanna's choice (Immigration).

22:25 - Localyze's top KPIs and why they chose them.

26:20 - GTM strategies for a startup - Sales Market Fit.

28:00 - The best way to do cold outreach to Hanna.

29:10 - The three things she would tell her younger self.

31:30 - Localyze's big hairy audacious goal.

Hanna's LinkedIn:

https://www.linkedin.com/in/hanna-marie-asmussen/

Josef's LinkedIn:

https://www.linkedin.com/in/josef-fallesen-98440864/

Do you want to get more booked meetings and closed deals for your sales team? Try Vaam (Video messaging for Sales) for free on vaam.io.

The music:

Learning - Averro, AROM, Tore P

https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

34. Oscar Höglund (Epidemic Sound) - The power of storytelling

He's one of the best storytellers I've ever met!

This episode with Oscar from Epidemic Sound focused a lot on storytelling and resilience. And of course, we dive deep into Leadership, Business Development, and several other parts.

We're talking about:

1:20 - Epidemic Sound's elevator pitch.

2:40 - The story of the beginning of Epidemic Sound.

10:00 - Two critical things to being a good leader.

12:30 - Oscar's three superpowers as a leader.

15:30 - The power of admitting you don't know.

18:00 - How to tackle the hardest thing as a leader - own your endorphins.

24:30 - A fun fact about Oscar.

26:30 - A topic of Oscar's choice (Old school non-digital problem-solving).

28:40 - External question from Jenny Clark at Hailey HR: "I would love to hear your thoughts on keeping/developing the great company culture while growing to new markets? We just recently grew from only targeting the Swedish market to 5 new markets – we want to keep the Hailey feeling. Any tips?"

31:30 - External question from Arvid Qvarnström at Telavox: "How much does the initial idea from 2009 differ from today's concept? (And what has been your greatest milestone?)"

34:30 - Epidemic's top KPIs and why they chose them.

37:00 - Understand the value chain in your market.

39:20 - The best way to do cold outreach to Oscar.

41:20 - The three things he would tell his younger self.

43:00 - Where Epidemic Sound will be in 5 years (soundtracking the Universe).

Oscar's LinkedIn:

https://www.linkedin.com/in/oscar-h%C3%B6glund-10095620/

Josef's LinkedIn:

https://www.linkedin.com/in/josef-fallesen-98440864/

Do you want to close more deals and get more booked meetings for your sales team? Try Vaam (Video messaging for Sales) for free on vaam.io.

The music:

Learning - Averro, AROM, Tore P

https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

36. Lars Grønnegaard (Dreamdata) - Figure out your revenue machine

They are on a mission to help B2B Go-to-market teams to figure out their revenue machines.

Listen to a great episode with Lars from Dreamdata.

We're talking about:

1:35 - Dreamdata's elevator pitch.

2:20 - The story of how Dreamdata was born.

07:50 - GTM strategies for a startup.

11:40 - Dreamdata's top KPIs and why they chose them.

14:30 - The best way to do cold outreach to Lars.

17:10 - A fun fact about Lars.

17:55 - One of Lars' biggest mistakes in business.

20:25 - A topic of Lars's choice (Go-to-Market data).

23:10 - External question from Thibaud Hartwig: "What is the most common strategic change you see your customers take on after they have reached the AHAA moment using your software?"

25:35 - Is he a good leader?

26:45 - Lars' superpowers as a leader.

28:40 - The worst things about being a leader and how he tackles them.

31:20 - Leadership is all about Empowering.

32:00 - The three things he would tell her younger self.

33:40 - Dreamdata's big 5-year goal.

Lars' LinkedIn:

https://www.linkedin.com/in/larsgroennegaard/

Josef's LinkedIn:

https://www.linkedin.com/in/josef-fallesen-98440864/

Explore more about Revenue Marketing here: https://dreamdata.io/blog/revenue-marketing

Do you want to close more deals and get more booked meetings for your sales team? Try Vaam for free on vaam.io.