103 - Why Marketers That Thrive in the Unmeasurable Will Win | Demand Gen Live S2 x19

02/10/21 • 97 min

Chris Walker and Megan Bowen hosted the 19th episode of the second season of Demand Gen Live last night. They covered three key agenda topics: (1) Refine Labs' Content Strategy - How a 3-person marketing team creates more content than most 1000+ employee companies, (2) SaaS Go-To-Market - It's time to get out a blank sheet of paper & start over, and (3) iOS 14 updates - Why Marketers that thrive in the unmeasurable will win. As always, they ended the session with a live AMA.

To register for our Demand Gen Expert Session with Dave Gerhardt, taking place on 2/11 at 1pm EST, click here.

To register for our Demand Gen Expert Session with Dave Gerhardt, taking place on 2/11 at 1pm EST, click here.

Previous Episode

102 - How Buyer Experience Can Be Your Differentiator | Sahil Mansuri (CEO, Bravado)

Sahil Mansuri (CEO at Bravado) joined us on State of Demand Gen to talk about the importance of marketers having empathy for sales. We also discussed unrealistic goals, transparency in the buyer’s journey, and the impact of misaligned goals across the organization.

Next Episode

104 - Life Is Too Short to Work For a CEO Who Doesn't Get Marketing | Dave Gerhardt

Chris Walker (CEO, Refine Labs) and Dave Gerhardt (CMO, Privy) hosted an hour-long discussion about B2B influencer marketing, content marketing trends, modern PR, attribution, and the ins and outs of buying intent. They talked about the importance of modern PR and being the media company, building an audience, and how attribution starts with just a gut feeling.

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