B2B Marketing and More With Pam Didner - 42 - What have I been working on

42 - What have I been working on

06/21/18 • 5 min

I had coffee with a friend, Maria, last week. We haven’t seen each for almost 2 years. I was very excited to see her. After catching up with talk about our family and kids, she asked me: Pam, what have you been working on lately?

Well, that’s a good question. What have I been working on? How would you answer that question when someone asks you what have you been working on?

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If you want to chat, reach out on any social media channels or email me at [email protected].

You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.

Well, that’s a good question. What have I been working on? How would you answer that question when someone asks you what have you been working on?

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If you want to chat, reach out on any social media channels or email me at [email protected].

You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.

Previous Episode

41 - Marketing-Enabled Sales

Ok, I did several episodes about my trip to Lima. Now, let’s come back and focus on answering your questions. I did a webinar last week with Mintent, a Content Marketing Platform company. The topic of the webinar was ‘3 creative ways that marketers can enable sales across regions.’ At the end of the webinar, one attendee, Megan, asked a question:

How do you draw the line between arming sales with marketing material and getting inundated with too many requests for tasks such as writing sales correspondence emails with prospects?

I totally understand Megan’s concerns. That’s exactly what happens sometimes. Marketers do everything they can to support sales.

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If you want to chat, reach out on any social media channels or email me at [email protected].

You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.

Next Episode

43 - Writing a Complex Brief

I spent the past 10 days writing a complicated strategic brief on behalf of an agency to brief their creative team, copywriters and content creators. This agency is running a big campaign for a large technology company.

I’ve briefed creative, media and social media teams, content marketing agencies and freelancers before. This is nothing new to me. But this time is different and it’s super-complicated. There are 6 dimensions that I have to take into account as part of the brief:

One very sophisticated and feature-rich technology product
There are 4 major solution areas I can vouch for this product. Under the 4 major solution areas, there are 8 subcategories.
We’ve identified 3 personas that we can target.
In addition to personas, the campaigns need to cover 3 stages of the purchase cycle which are awareness, evaluation, and purchase.
We are launching in 5 countries. It means multiple languages.
The last element is that we do 3 separate campaigns as part of the brief.

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If you want to chat, reach out on any social media channels or email me at [email protected].

You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.