219 - ft. Christina Del Villar: Communicating Marketing to the C-Suite: From Objectives to ROI
07/19/22 • 25 min
A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More with Pam. Christina Del Villar is my guest today.
Christina is a B2B marketer, speaker, and author of the Sway book about marketing strategy, revenue and growth.
Our topic today is about communicating marketing to the C-Suite. As we all know, marketing tends to be very complicated, and many marketers have a hard time helping their C-Suite understand marketing’s impact.
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If you want to chat, reach out on any social media channels or email me at [email protected].
You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.
A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More with Pam. Christina Del Villar is my guest today.
Christina is a B2B marketer, speaker, and author of the Sway book about marketing strategy, revenue and growth.
Our topic today is about communicating marketing to the C-Suite. As we all know, marketing tends to be very complicated, and many marketers have a hard time helping their C-Suite understand marketing’s impact.
—————
If you want to chat, reach out on any social media channels or email me at [email protected].
You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.
Previous Episode
218 - SOLO: Quick Guide To Emotional Intelligence in the Workplace
A big hello from Raleigh, North Carolina. For this SOLO episode, I want to address an important question, but it’s not something discussed widely.
That’s right, today’s question is how to improve your emotional intelligence.
In this episode, I will answer questions like:
- What is emotional intelligence?
- Why is it important?
- What can you do to improve it?
—————
If you want to chat, reach out on any social media channels or email me at [email protected].
You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.
Next Episode
220 - SOLO: Confused About ICP and Buyer Persona? Here’s A Crash Course
A big hello from Raleigh, North Carolina. Welcome to another SOLO episode where I answer a common B2B marketing question people always ask during my sessions and workshops.
That question is: what is the difference between ICP (Ideal Customer Profile) and Buyer Persona? Then, the next question is when and where to use an ICP and Buyer Persona?
In today’s episode, I will:
- Cover the differences between the two
- Give specific examples of when to use ICP and buyer personas
So, what are the differences between ICP and Buyer Personas?
—————
If you want to chat, reach out on any social media channels or email me at [email protected].
You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.
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