B2B Marketing and More With Pam Didner - 209 - ft. Darrell Alfonso: How Marketing Automation Empowers the Next-Gen Marketers

209 - ft. Darrell Alfonso: How Marketing Automation Empowers the Next-Gen Marketers

04/05/22 • 28 min

Hello, and welcome to another episode of B2B Marketing & More. I have a return guest this time: Darrell Alfonso, a global marketing operations manager at Amazon Web Services, martech instructor and speaker.

I interviewed Darrell back in 2020, about marketing automation and what makes it a must-have for modern marketers. Obviously, many things have changed in the past one and a half years. So I invited Darrell back, and we're going to have a little chat about marketing automation and some of his changes in both professional and personal life.

Tune in to learn how marketing automation empowers the next generation of marketers.

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If you want to chat, reach out on any social media channels or email me at [email protected].

You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.

Tune in to learn how marketing automation empowers the next generation of marketers.

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If you want to chat, reach out on any social media channels or email me at [email protected].

You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.

Previous Episode

208 - SOLO: The Fundamentals of Product Positioning

Hello from Raleigh, North Carolina. It's time for my monthly solo episode. Today I want to talk about the fundamentals of product positioning.

It's not a popular topic, but marketers need to understand what must be done to position their products. My product positioning tips will help you with content marketing, copywriting for social media, understanding your products, and overall marketing communications.

Here are the fundamentals of product positioning.

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If you want to chat, reach out on any social media channels or email me at [email protected].

You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.

Next Episode

210 - SOLO: How To Build Better Communication With Your Sales Team

A big hello from Raleigh, North Carolina. It's time for another solo episode. Today's topic is about building better communication with sales and setting clear expectations.

After listening to this episode, you'll know exactly what you need to do to navigate the process easily.

Learn how to build better communication with your sales team.

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If you want to chat, reach out on any social media channels or email me at [email protected].

You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.