B2B Marketing and More With Pam Didner - 204 - ft. Carla Johnson: How to Encourage Innovation in Your B2B Business

204 - ft. Carla Johnson: How to Encourage Innovation in Your B2B Business

02/22/22 • 33 min

A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. We are going to talk about innovation today. My guest today is Carla Johnson. She is a marketing and innovation strategist, keynote speaker, and author of ten books.

In her latest book RE:Think Innovation, Carla breaks down the exact process that the world's most prolific innovators use to consistently come up with great ideas.

Tune in to learn how to encourage innovation in your B2B business.

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If you want to chat, reach out on any social media channels or email me at [email protected].

You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.

In her latest book RE:Think Innovation, Carla breaks down the exact process that the world's most prolific innovators use to consistently come up with great ideas.

Tune in to learn how to encourage innovation in your B2B business.

—————

If you want to chat, reach out on any social media channels or email me at [email protected].

You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.

Previous Episode

203 - SOLO - Breaking Bad News In Business: Three Approaches To Use

Hi, a big hello from Raleigh, North Carolina. Today I answer the question that we often don't discuss openly. How to break the bad news in business with a proper presentation deck.

A young marketing manager asked me how to share the results of paid social media campaigns with her management that didn't go well and put a deck together. So here are three approaches to use to help you maintain that respect you have as a subject matter expert.

Use these three approaches to break the bad news in business.

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If you want to chat, reach out on any social media channels or email me at [email protected].

You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.

Next Episode

205 - ft. Ryan Staley: Essential Qualities of a High-Performing Salesperson

A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More.

My guest is a sales professional, Ryan Staley, the CEO and the founder of Whale Boss. Ryan is a fantastic and high-performance salesperson, he helps founders and revenue leaders implement 7 and 8 Figure sales operating systems in less than 3 months.

Today, we talk about the essential characteristics of effective salespeople.

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If you want to chat, reach out on any social media channels or email me at [email protected].

You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.