Mastering Jobs To Be Done For Global Growth

07/14/24 • 29 min

Join us for Episode 23 of #WeDoB2B as we uncover the power of customer-centricity with Ross Howard, Chief Product Officer at Tradify. These are invaluable insights into the 'Jobs to be Done' framework and how it drives successful B2B marketing and product development. Ross delves into the challenges of growth, AI applications, sharing his journey from web design to leading Tradify in simplifying the lives of tradespeople.
Learn how Tradify’s customer-centric strategy and research team focus on speed and simplicity to deliver a seamless user experience, transforming stressful paperwork into manageable tasks. Discover with us how Tradify’s commitment to understanding its users' *real* Jobs to be Done shapes products that truly meet their needs.

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz
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Putting Marketing in the Middle - Unlocking Growth with Lucy Mansfield

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This episode is packed with invaluable advice for B2B marketers eager to innovate and grow in today’s fast-paced landscape. Join us as we chat with Lucy Mansfield, VP of Growth at Lumin, and dive deep into the pivotal role of marketing in driving company success.
Lucy explains how Lumin leverages product-led growth strategies through data-driven insights while fostering a culture of inclusivity and ambition within her team.
Discover the transformative potential of AI in business and the importance of integrating emotional, psychological, and functional aspects into growth marketing.
Lucy shares how balancing rational and emotional factors can make B2B purchasing decisions more compelling, and provides practical techniques like customer conversations and A/B testing.

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Subscribe
When you subscribe to the We Do B2B Podcast, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you.
Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B
Let’s roll up our sleeves and take on tomorrow together.

B2B Inspired - Mastering Jobs To Be Done For Global Growth

Transcript

Dale Koerner00:00:05.048

Kia ora , and welcome back to We Do B2B , the podcast by Blue Ocean , where we unpick the ins , outs , ups and downs of B2B marketing here in Aotearoa , New Zealand . I'm your host , Dale Koerner , and I'm a B2B marketer like you . From emerging trends and thinking to inspiring real world stories from smart , good people here in New Zealand, we are here to help the New Zealand