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Aww Shift

Anthony Trucks

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The Aww Shift Podcast was created specifically to focus on the critical area of any success or failure in life. Our identity. Identities don’t change in life, but they do make shifts that lead to good or bad endings. There are two pivotal types of moments that shift everything in life. Moments that make us say, “Aww shift, this is awesome” or “Aww shift, this horrible.” Either moment is followed by major shifts in our lives that are hard to navigate alone. Bottom line is, we have to deal with them whether we want to or not. My passion is to share stories, insights, and ideas on how to handle these “Aww Shift” moments in life like a pro. Having grown up in foster care and enduring countless “Aww Shift” moments on the road to the NFL and eventually becoming a 7 figure serial entrepreneur, Anthony now teaches others how make “shift” happen in life and business through his coaching programs and speeches. Each weekly podcast episode is filled with off the cuff ideas, strategies, action steps, and case studies from Anthony or his guest with one goal in mind. Take you to and through your next “Aww Shift” moment with purpose and power. It’s time to take “shift” seriously, stop the overwhelm and uncertainty, and make “shift” happen in The Aww Shift Podcast.

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02/08/22 • 53 min

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In today’s episode, our guest is an author and speaker, Mel Robbins. She was the world's most booked female speaker, with a fee of $100,000 per hour. She had numerous audiobooks being listened to every day. The 5 Second Rule was Audible's nonfiction bestseller in 2017 and the most successful self-published audiobook of all time, with 2 million copies sold in 33 languages and 100,000+ five-star ratings. Today, she will share with us her journey on how she figured out how she can change her habits and be a more confident and fulfilled person. Stay tuned!

[3:02] Why should we listen to you?

I don't think you should, and I believe that you should do what you authentically want to do. And if I have a vibe or energy about me that clicks, then you'll want to listen and talk to me. And if I don't, you shouldn't listen or talk to me.

[4:04] Do you find you've ever had conversations where you feel like “I'm supposed to be important,” and then someone makes it clear you're not to them?

I recently had this interview where it was a guy who I think had been in broadcast forever. He had invited me to come on his podcast. And he's not on camera. He keeps his camera off. And I say, hey, I've done some research, but could you tell me about your audience and your ideal intention so that I can make sure that the way I show up in this interview aligns with what your audience likes? And he's like, “Oh, it's a generic audience.” He was dismissive. Then he asked me the first question, which was, “So, tell me about the high five habits.” It was a wide-open question. I was explaining whatever, I've just written a book about it. And so I'm telling the story, and all of a sudden he goes, “You know, could you stop talking? We need a back and forth. I don't need you to give me a goddamn presentation.”

[8:41] “It's hard to see the label when you're the one inside the jar.”

What that made me think about is that one of the biggest challenges that I have as a mom is dealing with any issue where our kids feel anxious because it triggers my own anxiety and then I rush in to try to get rid of the anxiety and solve the situation which only makes the anxiety stick around and come back because I'm not teaching them how to problem solve through it. I'm rescuing them. And so that's been a really difficult issue for me to try to work through. But that's not the label of my job this year.

[11:00] It's hard to see the label when you're inside the jar. And you know you're inside the jar because it's frustrating to try to get the lid off no matter how hard you're cranking. I think the label on the jar I've been trapped in is successful but miserable.

[16:24] Your fears are so much a part of who you are that every time you go to level up or ask, “Well, what's next? Or what do I want to do?”, you will immediately level it back down based on that fear. That's the only thing that will allow me to get out of that fucking jar.

[18:48] Harmony

I love the word harmony. Whenever anybody asks me about life balance, I say I don't believe in that. I believe in work-life harmony. Things fit together when they're in harmony. One of the most important things for creating harmony is boundaries. They will only fit together if they aren't competing with one another. And that doesn't mean the rigidity of this. It just means you don't want to find yourself in a zone where it's not kind of the black and white kind of weave together. Everything's a gray blob because you're always working and there's got to be a little bit of separation.

[22:18] What do I want my life to look like?

I'm looking for areas where there is friction. I'll give you an example. This morning, I was talking with somebody that works on my team. And we were talking about the newsletter that will go out this week to our newsletter list. And we have a huge newsletter list. And I have to be honest with you, I hate writing the newsletter. Because the process of writing it, creating it, all of it creates a ton of friction. For me, the process is broken. I'm not clear about what I'm doing. It's just not joyful. And one of the things I know that I want in my life is to have more fun and be more joyful in the process of doing work. And there's a lot of things that I do in my work, a life that is fun and has no friction.

[30:02] My medium happens to be making videos, writing books, talking to people, soon to be podcasting as well. When I finally permitted myself to realize that being a businesswoman, a dealmaker, and an artist are the two things that I love to do. And it means that I'm always going to be creating something. With every project or new thing that we take on, there's always something that you're going to learn.

[36:54] Life Lesson

If there are some lessons learned, it would be to reach out for help sooner. So reach out to people that are two steps ahead of you. Go to their seminars, d...

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02/22/22 • 53 min

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In today’s episode, we have invited Jonathan Fields to the show. Jonathan is the Founder/CEO of Spark Endeavors and the lead architect behind the Sparketypes. An arch typing system and set of tools used by over 500,000 people and organizations to identify, nurture, and cultivate work that brings people alive and equips organizations and leaders to more effectively unlocking potential, motivation, impact, and joy. He is also an author and has been featured everywhere from New York Times, Wall Street Journal Fast Company, Inc, The Guardian Vogue, and more. Tune in to this episode; you are going to love it!

[2:39] Why should we listen to you?

Don't listen to me. If I start speaking to you, it's probably going to be to invite you to start listening to yourself, to your heart, to the whisper that lies deep inside of you that you've probably been ignoring for a long time. When I start talking, it's usually to ask questions or make an invitation that doesn't have to do with you listening to me but you tuning into yourself.

[5:01] Navigating people to listen to themselves

We've become so disembodied and not trained to pay attention to what's going on within ourselves because it's an uncomfortable exploration. The bigger thing is not necessarily that there's some deeper trauma, but we're just taught that there is an ideal that we're expected to live into.

[6:55] Nobody ever gave us a process or set of tools that would help us navigate it. So we're left unaware and unequipped. And so we follow the path that seems like it's all laid out for us.

[7:37] Human's desire to be part of a tribe and not be solo

The research around belonging, a very clear, well-defined physiological and psychological need, is one of the primal needs we all have to belong to. Not the avatar of who we project ourselves to be but the actual essence of who we are. We need that to belong. We have this really deep, deep need for people around us to see us, know us, and be accepted. A lot of folks say that it's probably primarily grounded in survival.

[11:06] We as human beings, there's something weird in our brain that says, if we make a statement or take even the tiniest action. This is what I believe where I support this particular thing, we want to be seen, we want to see ourselves, and we want to be perceived as up by others as being consistent with that initial thing. But we want to be seen as consistent within the group or community of people taking similar actions and making similar decisions because we were terrified of being cast out.

[15:37] How would somebody leave that bubble of being that limbo of it's just me, and build into that new kind of group, a new community, new tribe?

It would be cool if we were emotionally equipped to step into the best as the next move, rather than step into the next community. My sense is the way it normally happens is somebody finds a much better-aligned group of people and then rather than stepping into the best of let me figure this out, and then go in search of another group. They don't leave the current group until they find the next one. And in no small part, I sometimes think the reason for that is because they don't realize how poorly aligned they are with a group or community until they see a different group of human beings.

[30:19] Thoughts on how to get a person who is aspiring to something and it needs to be something they can almost do unconsciously

The question for me is, why are they not doing it in the first place? Is it not their vision? Imagine every step, every action you're going to have to take, every hour you're going to have to devote to getting to that place, reverse engineer, and map the whole thing out in detail. Because if you don't, and you can't find a way to want it, and state the end state isn't yours to own, it's better to make peace with that and find an end state that is yours to own. Where you are willing to see all the effort to get there rather than diluting yourself and saying this is the thing that I want, this is the thing that I meant to be, but never actually owning the fact that you will never do the things needed to get to be or accomplish it.

[36:40] Opportunities

My fundamental impulse or effort is to make ideas manifest. I love the process of creation. But part of that is I'm constantly teased by seeing all these different things to create. As part of my work this year in 2022, I'm asking myself, what steps do I need to take? What are the resources that I need to harness? Who are the people that I need to bring into my orbit to allow me to earn myself back to this place of fewer things better? I sort of have the year as like I'm building a plan to map myself back into this place where I get to know that there is the beautiful impact that's being created by the media that we're producing on one company and the tools and assessments that we're producing at ...

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In today’s episode, our guest is Kailee Scales. Kailee has been on multiple national publications and now sits at the top of running Pencils of Promise. She served as the first Managing Director of the Black Lives Matter Global Network and supported the development of a solid infrastructure around the decentralized organization, allowing it to grow from a hashtag to a political and cultural powerhouse for Black people worldwide. Stay tuned and learn more about Kailee!

[2:18] Why should we listen to you?

As a stranger in a cafe in the middle of a pandemic, I have something very important to say if I talk to you. I like to kind of keep to myself. Once we start talking, we could talk. But I'm not one to strike up a conversation.

[2:48] I'm a strange paradox. I am very engaging, I love people, and I love talking to people. But I can be nervous. I think all of us have a bit of a paradoxical little part of our personality.

[4:00] Kailee’s career

First, I'm a mom. First thing when I wake up in the morning, it's school. Then I go right into my work, and sometimes I just kind of look at my work a little bit as I'm getting ready for school because I love what I do so much, particularly with Pencils of Promise- the organization that I lead. It is just so empowering, especially when we feel a little uncertain and all over the place; it's great to be able to do something to help the world.

[5:22] World movements

All the things that happened in my formative years just pointed me toward a world change of transformation. I realized I was familiar with a lot of the world's issues, and I was always mobilized and had opportunities to volunteer and do things. As a result of that, I realized that we all have a part in this world; whether or not we like it, we all have a part. We can affect change. I wanted to make a shift to making sure that that happens. So the process of contributing to Big World Problems makes me feel better.

[6:58] Making it happen

It's always about identifying the North Star, identifying what you're trying to accomplish, and being firmly resolved to accomplish that thing—and then being open to realizing that there are many pathways to that thing and not judging. The way it happens will be strategic, will be exactly the way it's supposed to happen, will teach you lessons along the way, will allow you to purposefully take a different pathway to see if it'll work and see if it will fail. If it does, you fail fast and move back the other way. You won't be as connected to how you're doing it as you are to what you are trying to achieve.

[18:49] Building a platform to have a communication channel

We want to create these things to end these personas, platforms, and brands to appeal to others. We forget that each of us has high value and each of us has gifts. We all need to stay centered, honor, expand and expound that because no one can be you, and no one has what you have, even if you're a twin.

[19:34] It's always really important to me to know who I am and discover that and not be afraid of the things that I may not like. The North Star analogy also pertains to us as individuals; what is our individual North Star?

[28:03] What would you attach your success in the area you are to?

It was the skill, acknowledgment, and awareness that change is possible. I shared the commitment with many of my colleagues throughout my career and found those like-minded people who understood that change is possible.

[29:05] I value myself, know I have gifts, and honor those. I value you and I know you have gifts, and I honor that. Along the way, sometimes, we need help. Sometimes we need support. Sometimes we need to be seen. Sometimes we need encouragement and comfort. We always need love. That's the spirit in which I engage all the time. I treat others as if they engage that way all of the time. I think that's what brings me in these environments with like-minded people who also value themselves and value their gifts and want to make sure that the world sees that and that helps the world promote that.

[31:04] Handling people that will come with inflammatory words or statements

These questions go unanswered because these disparities exist because there are people who inherently disagree and want to keep things the same way. When you do this change work, you are changing. You are raging against a machine and institution, individuals who disagree with you, which is why you have to dismantle those feelings. You have to flat already just out commit to that.

[35:23] When do you know you’ve won?

It's one step at a time. It's one person at a time. It's again, back to that whole Northstar self-actualization: your goal is your peace and joy and your ability to appreciate the process, whether or not it's working because you feel fulfilled. We also have to calibrate our goals, desires, dreams, and h...

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06/22/20 • 31 min

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  • FAQ

    How many episodes does Aww Shift have?

    Aww Shift currently has 369 episodes available.

    What topics does Aww Shift cover?

    The podcast is about Entrepreneurship, Podcasts, Self-Improvement, Education and Business.

    What is the most popular episode on Aww Shift?

    The episode title 'Mel Robbins - The High 5 Habit' is the most popular.

    What is the average episode length on Aww Shift?

    The average episode length on Aww Shift is 30 minutes.

    How often are episodes of Aww Shift released?

    Episodes of Aww Shift are typically released every 3 days.

    When was the first episode of Aww Shift?

    The first episode of Aww Shift was released on Feb 19, 2019.

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