
Aww Shift
Anthony Trucks

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Top 10 Aww Shift Episodes
Goodpods has curated a list of the 10 best Aww Shift episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Aww Shift for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Aww Shift episode by adding your comments to the episode page.

Mel Robbins - The High 5 Habit
Aww Shift
02/08/22 • 53 min
In today’s episode, our guest is an author and speaker, Mel Robbins. She was the world's most booked female speaker, with a fee of $100,000 per hour. She had numerous audiobooks being listened to every day. The 5 Second Rule was Audible's nonfiction bestseller in 2017 and the most successful self-published audiobook of all time, with 2 million copies sold in 33 languages and 100,000+ five-star ratings. Today, she will share with us her journey on how she figured out how she can change her habits and be a more confident and fulfilled person. Stay tuned!
[3:02] Why should we listen to you?
I don't think you should, and I believe that you should do what you authentically want to do. And if I have a vibe or energy about me that clicks, then you'll want to listen and talk to me. And if I don't, you shouldn't listen or talk to me.
[4:04] Do you find you've ever had conversations where you feel like “I'm supposed to be important,” and then someone makes it clear you're not to them?
I recently had this interview where it was a guy who I think had been in broadcast forever. He had invited me to come on his podcast. And he's not on camera. He keeps his camera off. And I say, hey, I've done some research, but could you tell me about your audience and your ideal intention so that I can make sure that the way I show up in this interview aligns with what your audience likes? And he's like, “Oh, it's a generic audience.” He was dismissive. Then he asked me the first question, which was, “So, tell me about the high five habits.” It was a wide-open question. I was explaining whatever, I've just written a book about it. And so I'm telling the story, and all of a sudden he goes, “You know, could you stop talking? We need a back and forth. I don't need you to give me a goddamn presentation.”
[8:41] “It's hard to see the label when you're the one inside the jar.”
What that made me think about is that one of the biggest challenges that I have as a mom is dealing with any issue where our kids feel anxious because it triggers my own anxiety and then I rush in to try to get rid of the anxiety and solve the situation which only makes the anxiety stick around and come back because I'm not teaching them how to problem solve through it. I'm rescuing them. And so that's been a really difficult issue for me to try to work through. But that's not the label of my job this year.
[11:00] It's hard to see the label when you're inside the jar. And you know you're inside the jar because it's frustrating to try to get the lid off no matter how hard you're cranking. I think the label on the jar I've been trapped in is successful but miserable.
[16:24] Your fears are so much a part of who you are that every time you go to level up or ask, “Well, what's next? Or what do I want to do?”, you will immediately level it back down based on that fear. That's the only thing that will allow me to get out of that fucking jar.
[18:48] Harmony
I love the word harmony. Whenever anybody asks me about life balance, I say I don't believe in that. I believe in work-life harmony. Things fit together when they're in harmony. One of the most important things for creating harmony is boundaries. They will only fit together if they aren't competing with one another. And that doesn't mean the rigidity of this. It just means you don't want to find yourself in a zone where it's not kind of the black and white kind of weave together. Everything's a gray blob because you're always working and there's got to be a little bit of separation.
[22:18] What do I want my life to look like?
I'm looking for areas where there is friction. I'll give you an example. This morning, I was talking with somebody that works on my team. And we were talking about the newsletter that will go out this week to our newsletter list. And we have a huge newsletter list. And I have to be honest with you, I hate writing the newsletter. Because the process of writing it, creating it, all of it creates a ton of friction. For me, the process is broken. I'm not clear about what I'm doing. It's just not joyful. And one of the things I know that I want in my life is to have more fun and be more joyful in the process of doing work. And there's a lot of things that I do in my work, a life that is fun and has no friction.
[30:02] My medium happens to be making videos, writing books, talking to people, soon to be podcasting as well. When I finally permitted myself to realize that being a businesswoman, a dealmaker, and an artist are the two things that I love to do. And it means that I'm always going to be creating something. With every project or new thing that we take on, there's always something that you're going to learn.
[36:54] Life Lesson
If there are some lessons learned, it would be to reach out for help sooner. So reach out to people that are two steps ahead of you. Go to their seminars, d...

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Jonathan Fields - Good Life Project
Aww Shift
02/22/22 • 53 min
In today’s episode, we have invited Jonathan Fields to the show. Jonathan is the Founder/CEO of Spark Endeavors and the lead architect behind the Sparketypes. An arch typing system and set of tools used by over 500,000 people and organizations to identify, nurture, and cultivate work that brings people alive and equips organizations and leaders to more effectively unlocking potential, motivation, impact, and joy. He is also an author and has been featured everywhere from New York Times, Wall Street Journal Fast Company, Inc, The Guardian Vogue, and more. Tune in to this episode; you are going to love it!
[2:39] Why should we listen to you?
Don't listen to me. If I start speaking to you, it's probably going to be to invite you to start listening to yourself, to your heart, to the whisper that lies deep inside of you that you've probably been ignoring for a long time. When I start talking, it's usually to ask questions or make an invitation that doesn't have to do with you listening to me but you tuning into yourself.
[5:01] Navigating people to listen to themselves
We've become so disembodied and not trained to pay attention to what's going on within ourselves because it's an uncomfortable exploration. The bigger thing is not necessarily that there's some deeper trauma, but we're just taught that there is an ideal that we're expected to live into.
[6:55] Nobody ever gave us a process or set of tools that would help us navigate it. So we're left unaware and unequipped. And so we follow the path that seems like it's all laid out for us.
[7:37] Human's desire to be part of a tribe and not be solo
The research around belonging, a very clear, well-defined physiological and psychological need, is one of the primal needs we all have to belong to. Not the avatar of who we project ourselves to be but the actual essence of who we are. We need that to belong. We have this really deep, deep need for people around us to see us, know us, and be accepted. A lot of folks say that it's probably primarily grounded in survival.
[11:06] We as human beings, there's something weird in our brain that says, if we make a statement or take even the tiniest action. This is what I believe where I support this particular thing, we want to be seen, we want to see ourselves, and we want to be perceived as up by others as being consistent with that initial thing. But we want to be seen as consistent within the group or community of people taking similar actions and making similar decisions because we were terrified of being cast out.
[15:37] How would somebody leave that bubble of being that limbo of it's just me, and build into that new kind of group, a new community, new tribe?
It would be cool if we were emotionally equipped to step into the best as the next move, rather than step into the next community. My sense is the way it normally happens is somebody finds a much better-aligned group of people and then rather than stepping into the best of let me figure this out, and then go in search of another group. They don't leave the current group until they find the next one. And in no small part, I sometimes think the reason for that is because they don't realize how poorly aligned they are with a group or community until they see a different group of human beings.
[30:19] Thoughts on how to get a person who is aspiring to something and it needs to be something they can almost do unconsciously
The question for me is, why are they not doing it in the first place? Is it not their vision? Imagine every step, every action you're going to have to take, every hour you're going to have to devote to getting to that place, reverse engineer, and map the whole thing out in detail. Because if you don't, and you can't find a way to want it, and state the end state isn't yours to own, it's better to make peace with that and find an end state that is yours to own. Where you are willing to see all the effort to get there rather than diluting yourself and saying this is the thing that I want, this is the thing that I meant to be, but never actually owning the fact that you will never do the things needed to get to be or accomplish it.
[36:40] Opportunities
My fundamental impulse or effort is to make ideas manifest. I love the process of creation. But part of that is I'm constantly teased by seeing all these different things to create. As part of my work this year in 2022, I'm asking myself, what steps do I need to take? What are the resources that I need to harness? Who are the people that I need to bring into my orbit to allow me to earn myself back to this place of fewer things better? I sort of have the year as like I'm building a plan to map myself back into this place where I get to know that there is the beautiful impact that's being created by the media that we're producing on one company and the tools and assessments that we're producing at ...

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03/22/22 • 49 min
In today’s episode, our guest is Kailee Scales. Kailee has been on multiple national publications and now sits at the top of running Pencils of Promise. She served as the first Managing Director of the Black Lives Matter Global Network and supported the development of a solid infrastructure around the decentralized organization, allowing it to grow from a hashtag to a political and cultural powerhouse for Black people worldwide. Stay tuned and learn more about Kailee!
[2:18] Why should we listen to you?
As a stranger in a cafe in the middle of a pandemic, I have something very important to say if I talk to you. I like to kind of keep to myself. Once we start talking, we could talk. But I'm not one to strike up a conversation.
[2:48] I'm a strange paradox. I am very engaging, I love people, and I love talking to people. But I can be nervous. I think all of us have a bit of a paradoxical little part of our personality.
[4:00] Kailee’s career
First, I'm a mom. First thing when I wake up in the morning, it's school. Then I go right into my work, and sometimes I just kind of look at my work a little bit as I'm getting ready for school because I love what I do so much, particularly with Pencils of Promise- the organization that I lead. It is just so empowering, especially when we feel a little uncertain and all over the place; it's great to be able to do something to help the world.
[5:22] World movements
All the things that happened in my formative years just pointed me toward a world change of transformation. I realized I was familiar with a lot of the world's issues, and I was always mobilized and had opportunities to volunteer and do things. As a result of that, I realized that we all have a part in this world; whether or not we like it, we all have a part. We can affect change. I wanted to make a shift to making sure that that happens. So the process of contributing to Big World Problems makes me feel better.
[6:58] Making it happen
It's always about identifying the North Star, identifying what you're trying to accomplish, and being firmly resolved to accomplish that thing—and then being open to realizing that there are many pathways to that thing and not judging. The way it happens will be strategic, will be exactly the way it's supposed to happen, will teach you lessons along the way, will allow you to purposefully take a different pathway to see if it'll work and see if it will fail. If it does, you fail fast and move back the other way. You won't be as connected to how you're doing it as you are to what you are trying to achieve.
[18:49] Building a platform to have a communication channel
We want to create these things to end these personas, platforms, and brands to appeal to others. We forget that each of us has high value and each of us has gifts. We all need to stay centered, honor, expand and expound that because no one can be you, and no one has what you have, even if you're a twin.
[19:34] It's always really important to me to know who I am and discover that and not be afraid of the things that I may not like. The North Star analogy also pertains to us as individuals; what is our individual North Star?
[28:03] What would you attach your success in the area you are to?
It was the skill, acknowledgment, and awareness that change is possible. I shared the commitment with many of my colleagues throughout my career and found those like-minded people who understood that change is possible.
[29:05] I value myself, know I have gifts, and honor those. I value you and I know you have gifts, and I honor that. Along the way, sometimes, we need help. Sometimes we need support. Sometimes we need to be seen. Sometimes we need encouragement and comfort. We always need love. That's the spirit in which I engage all the time. I treat others as if they engage that way all of the time. I think that's what brings me in these environments with like-minded people who also value themselves and value their gifts and want to make sure that the world sees that and that helps the world promote that.
[31:04] Handling people that will come with inflammatory words or statements
These questions go unanswered because these disparities exist because there are people who inherently disagree and want to keep things the same way. When you do this change work, you are changing. You are raging against a machine and institution, individuals who disagree with you, which is why you have to dismantle those feelings. You have to flat already just out commit to that.
[35:23] When do you know you’ve won?
It's one step at a time. It's one person at a time. It's again, back to that whole Northstar self-actualization: your goal is your peace and joy and your ability to appreciate the process, whether or not it's working because you feel fulfilled. We also have to calibrate our goals, desires, dreams, and h...

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Marc Champagne - Behind The Human
Aww Shift
09/03/21 • 23 min
When we think about physical fitness, it helps us improve our body. So we're stronger. We can do more physically. Marc's area is great because it's one of the underserved areas, which is mental fitness, and why we do not want to have a strong mind. In today's episode, our guest is Marc Champagne, who will share about mental fitness.
[5:11] Why should we listen to you?
I think other than what you pointed out with the unique care and interesting last name of champagne, I think the other unique part is my characters. I'm just obsessed with questions. So for me, good quality questions are something that I collect, and I collect them off the show, and other podcasts and books and whatnot, and I would probably start asking you questions to unpack or at least leave that conversation, so I've got something new to think about when it comes to an excellent prompt. Cause I feel like it's a universal language that we all ask ourselves these questions. Sometimes they're bigger when we have big life decisions and whatnot, but at the end of the day, if we upgrade the questions, we upgrade the life.
[6:25] How do the questions tied to mental fitness?
The thing I like about mental fitness, just like physical fitness, is that there are just so many different ways you can do it.
[7:15] Someone might try meditation and be like, it's just not for me. What about journaling? What about breathwork or just reflection in general. And that's how it ties in for me. It allows us to pause. I really think that we're in a default kind of autopilot mode most of the time.
[9:21] How did you stumble upon the beauty and the golden questions?
Was I was coming out of university; I was starting a corporate-type job. Everyone's going through the same type of training. And I remember asking myself, what if we're all doing the same training? How could I come out of this a bit forward if I'm going to do the same thing? So what I started doing was getting up a little bit earlier and started reading blogs at that time.
[10:00] Robin Sharma was a big one for me. One of his most recent books, the 5:00 AM club, is the principles that I was following, getting up early and just taking in content that would fuel my mind versus starting the day with looping narratives.
[10:42] Then podcasts start coming out, and I'd be listening to these interviews. And there would always be these moments where the guests share that kind of pivotal moment in their life or where they hit a wall and like how they got out of it. And they typically would share this question of some sort. But I've found that the hosts would always just kind of glaze over the question and get into what did you do? And then, all of a sudden, this company has started, or you sold something like whatever the story is. And I was sitting back there, I'm like, hold on, hot one question, pull them out of this and sent them off into this whole other ecosystem or whole other world, and I'd write those questions down. The following day I would journal on them in relation to where I was at in my life. So it was always just again, providing kind of real-life feedback, perspective, and awareness.
[12:23] What's the one that you would share with people?
My big thing is depending on where we're at in our life, the questions change. And that was one of the big reasons why I left that corporate world and started a journaling app because the frustration was there are all these template journals out there that are great, but it's the same thing all the time. It just seems very repetitive.
[13:29] Something that I've asked myself a lot in the last probably two, three years is what do I want for my life and to really take time, it could be 10, 20 minutes to answer a question and taking time to consciously or intentionally design out the life that you want right now.
[14:52] What do you think happens if Someone in life is not asking the right questions or any questions, and what does that default look like?
I am taking a bit of an audit of what do you want for your life? And then taking a look at this is what I've said that I want. Am I doing those things every day, and are the people in my life and everything tha...

How To Be The One with Justin Prince
Aww Shift
11/14/23 • 43 min
Our guest today is Justin Prince, and our focus is on "Being The One." Our aim is for you to reflect on who you are in this moment and how you can elevate yourself to a higher level. This conversation provides practical models and strategies for making transformative changes in your life, propelling you towards an exciting future. Justin shares compelling stories, valuable insights, and powerful lessons. Without further ado, let's dive into the discussion.
[2:30] Why should I listen to you?
To answer your question, I believe you would find me willing to listen, and the reason for that is my genuine care for people. I possess a deep curiosity about others, a love for understanding their complex stories, and a keen interest in learning. I'd ask numerous questions and lend a listening ear, truly attempting to comprehend who you are, what motivates you, and what sparks your passions.
[3:40] When you look at collecting stories, what does that mean to you?
I'm a person who tends to speak quite a bit, much like you do. For me, every communication should have a story, and every story should convey a meaningful point. I firmly believe that by making points within your communication and weaving them into a compelling story, you can connect with people on a much deeper level. Stories inherently carry a point, and points become more vivid and engaging when they're intertwined with a story. I'm constantly on the lookout for new stories and unique angles. I'm particularly inspired by individuals who provide me with stories that I can use as illustrations to inspire others. I consider myself a story collector' and am always in search of various tales—be it in the realm of business, human experiences, or stories of resilience. I believe that the true drama lies in the intricate details of these stories. Thus, I'm consistently focused on finding and collecting stories to serve as vehicles for moving people forward.
[5:28] Can you tell us a bit about yourself—the human side of you?
In life, we often encounter a universal pattern: the dream, struggle, and victory. Each phase is essential, but stories typically focus on the triumph, leaving the struggle hidden. My journey began with divorce, followed by 13 relocations, limited education, and various odd jobs. I harbored big dreams. At 25, I launched my first business, which eventually failed, forcing us into financial turmoil. My wife and kids shared a small loft while I juggled part-time jobs. I questioned if success was possible for me. Perseverance paid off as I rebuilt my business, eventually selling it. I ventured into private equity consulting for two years and spent over a decade transforming a struggling company, achieving two and a half billion in revenue. This path led to speaking worldwide and writing books, allowing me to inspire others. The essence of my story is simple: dreams are attainable, and extraordinary lives are within reach.
[8:43] What do you notice stops people from moving toward that thing that, for you, seems so obvious?
Firstly, many people lack clarity. They're often confused and uncertain. I advocate for having 3D vision. When you lack vision, you limit your potential to influence and inspire others. Your vision should be crystal clear and always at the forefront of your mind. High performers can articulate their latest goals almost instantaneously, a key sign of clarity. Secondly, fear can be a major obstacle. It can be fear of what others will say, fear of failure, or even fear of success. I've developed a '3 C Success Loop' to address this. It begins with 'confidence,' believing in yourself, which leads to 'commitment.' With confidence, you commit to your goals. Commitment, in turn, leads to 'competence,' improving your skills and abilities. As your competence grows, it boosts your confidence. But to break the cycle of fear and doubt, you need 'courage' to take the first step, even when you can't see the entire path. Courage is what sets you apart, as it's a rare quality. Anything rare holds greater value. Be the one who runs toward the roar, not away from it.
[16:04] What do you find to be some of the common fears that keep people from chasing a lion right now?
I understand the fear of being crushed when pursuing something big, whether it's in sports or any other life endeavor. That fear often stems from the worry of being embarrassed in front of others, especially when you're aiming high. I can relate to a personal experience that occurred when I was just starting my entrepreneurial journey. I was at church one Sunday, feeling inspired and enthusiastic about my new venture, and I shared my aspirations with some acquaintances, what I'd call "church friends." Their response was far from supportive. They ridiculed my ambitions, and it left me feeling small and uncertain. I had three initial emotions: a strong urge to fight back, a desire to take back my words, and a...

Jack Murphy - I love my freedom
Aww Shift
11/20/21 • 24 min
In today’s episode, our guest is Jack Murphy. He is the Co-Founder of I Love My Freedom, an army of patriots who love America, have faith in God, and on pursuit of defending every American’s freedom rights. I Love My Freedom is a patriotic e-commerce company that went from zero orders to over 1 million orders in just over two years. Join us as we dive deep into politics, digital marketing, e-commerce business, and the journey to success with Jack Murphy.
[7:20] Why should we listen to you?
Jack's journey has always been anchored by his passion. He has learned and grown in the digital marketing industry and has built over 1.3 million orders in two and a half years. With his experience, he has so much interesting takeaways, especially about marketing aspects that he could impart and hopefully will inspire and motivate others.
[8:35] Story of how things came to fruition
Growing up, Jack always wanted to be a professional football athlete. Influenced by his grandfather, an NFL coach, he grew up going to all the games and being in that environment. Jack has always been passionate about football. During his elementary years, he started building websites online, just for fun. Eventually, Jack ended up building his own motivational sports brand during his high school years.
[9:38] One of Jack's many influences is Donald Trump. When Trump run for president, Jack had that gut feeling that Trump would win, just seeing the charisma he had brought to the boring game of politics. He was inspired to build something similar to sports, but with Pro-Trump political collaterals, essentially.
[10:17] Jack grew passionate about business, the internet, and politics. In 2018, he ended up partnering with two incredible people, and together they built http://ilovemyfreedom.com/.
[12:28] What is the idea behind the name I Love My Freedom?
I Love My Freedom initially commenced as a news website before Jack was around. Eventually, he got on board as a writer for I Love My Freedom, and simultaneously, he was buying ad space on that site for his brands. When he met his business partners, they brainstormed and came up with shifting the gears and transforming the site into e-comm site.
[13:36] The vision of I Love My Freedom is to get patriotic products into the hands of as many people as possible coupled with the core foundation of God, guns, and freedom.
[16:19] Lessons you have learned in your journey that you think the world would benefit from knowing
Growing up, Jack had a very close relationship with his grandfather. As he describes it, they were each other's best friends. His grandfather has taught him many things, but the most impactful to him is the essence of appreciating life and treating every day like it's the last.
[18:13] I Love My Freedom constantly adapts to the fast pace industry of digital marketing. They value innovation, never stay complacent, and always stay on top of the game. Over the years, Jack has been exposed to different areas and facets of their business, from going through all the hurdles on the digital front, operations front, supply chain, and learning the nitty-gritty of the business's financial aspects.
[18:39] Do you have any worries as you put yourself kind of out more in the forefront and people connect a face to the products in the brand
Jack does not like to dip into waters where there's a lot of differentiation now. But at the end of the day, as they progress, these things naturally unfold.
[22:17] Where do you see the brand going, the business going, and then too what would you deem as success you're seeking?
Jack's goal is to reach a hundred million in gross revenue a day before he turns 26. The business continues to build this loyal following, efficiently assisting and providing quality service to their customers. Through their brand, they aim to reach out to people who are struggling, feeling unheard, and want to express themselves.
[27:18] What promise did God make to the world when he created you?
Jack has massive plans here, which ultimately boils down to making a valuable impact in the country. I Love My Freedom is hopeful to change lives and impact people that need it.
Key Quotes
[16:59-17:19] “I think that's what a lot of people are missing is people are ungrateful people. Get upset about little stupid things. And that's just kinda the culture that we're in. But I think just having an appreciation for everything is kind of the first and most important thing that's kind of helped me stay positive, stay hungry, and continue to grow.”
[25:21-25:27] “I think that's one of the most important things to life. And a lot of people miss that is just building positive momentum.”
Shop on I Love My Freedom’s e-commerce store at https://store.ilovemyfreedo...

11/16/21 • 22 min
In today’s episode, our guest is Chris Van Vliet. He is a 4-time Emmy award-winning TV Host, Entertainment Reporter, and YouTuber based in Miami, Florida. Christ has traveled the world reporting from events like the Oscars, Grammys, and the Cannes Film Festival. Chris’s broadcasting career began in 2005 after graduating from Wilfrid Laurier University with an honors degree in Communication Studies. His first on-air job was working as a news reporter and videographer for CHEX-TV in Peterborough, Ontario, before hosting the MTV-2 show “969” in Vancouver, BC, and then hosting “Inside Jam” on SUN TV in Toronto. And today, he is going to share with us how he built his company and becoming an award-winning personality.
[10:51] Why should we listen to you?
My podcast is all about figuring out what makes great people so great. And I’m just fascinated by deconstructing the things that make people get to rise to the top. It is a lot of tips and tactics to get there. And my interviews are all about having these conversations and figuring out what you do in your life that I can steal from and apply to my own life to make myself a better person. I’ve had the great fortune of having conversations with Tom Cruise, Denzel Washington, Steven Spielberg, Meryl Streep, Oprah Winfrey.
[12:13] What was the path you took to get here?
I had a fisher price tape recorder, like with cassette tapes, and I would pretend to be a radio host. And that’s where it began. I just loved mimicking the radio hosts that I heard on the radio. And when I got into high school, I took a communication studies class where we would go out and film like a TV episode. Even though you got to be behind the camera and edit, and you got to run the camera. I loved being in front of the camera. I love being able to elicit that response when you had a microphone in your hand.
[13:37] I reached out to every TV station in my college town. Every radio station in my college town just sent them a random email. It said, “I’m passionate about broadcasting and Communication Studies major, can I come in and volunteer?” and see how it’s done in the real world. They didn’t need to, but one radio station brought me on on their street team. I handed out stuff at different events.
[17:14] What do you think best prepared you to be able to take that floor?
I think I just ran with it. I was not ready. When I look back at those tapes from me being on the news for the first two years, it was not good at all. But I had the confidence that I knew that I put in the effort if I put in the time. Not unlike you and your football career 1% better, every single day is gonna make you that much better in the long run. I had a long-term vision of what I wanted to do. And I knew that I just stepped one or two right now. But I’d reverse-engineered where I wanted to be back to where I was now and when.
[18:18] Do you have that kind of confidence in yourself?
I think you got to know that if you’re down right now or things aren’t where you want them to be right now, that doesn’t mean that that’s how it’s going to be forever. I think you know the kind of going back to the other story, about sending out these random emails maybe not hearing back, or maybe hearing no some people I think we’ll hear one known.
[19:08] What are some of the behind-the-scenes stories, statements, comments that nobody would even know?
I’ve interviewed The Rock nine times. He promotes his films. I’ve interviewed him for you name any film he’s done in the last eight to 10 years. We’ve interviewed for it. The Rock was always at the top of my list, and they always say you shouldn’t meet your heroes button. But if your hero happens to be Dwayne Johnson, then you should meet your hero. We were backstage on Monday night Ross. So I got him in the setting that I was at. I got him in WWE. He has the star quality about him, where he is self-aware enough to know that he is the biggest star in the world and that this moment is important for you.
[21:55] How do you think they got their man their operating levels our brain can’t even comprehend?
The first time I interviewed the Rock was nine years ago. The Rock in 2012 is not the same Rock that we see now. And I read a fascinating article about him in The Hollywood Reporter, and you think about like in the late 2000s like he was doing the Race to Witch Mountain, Tooth Fairy. Gameplan.
These aren’t the movies we know the Rock for. And his career wasn’t going where the way he wanted it to. And he said he wanted to be Will Smith but bigger. His agent said, “No. You want to slim down. You want to be like you wanna be the Hollywood type.” Anyone that just doesn’t feel like me. He ends up switching agents. His new agent said, you’re the Rock, you’re this generation’s Arnold, be as big as you possibly can be. And you t...

12/04/21 • 28 min
In today's episode, our guest is Victoria Wieck, world-renowned jewelry designer and aspiring author. She has been on HSN selling her products and has 20 years in this realm and she brings a wealth of knowledge and expertise to the jewelry industry. She has done stuff around jewelry and design.
[5:43] Why should I listen to you?
I hope to be able to prove that my time was worth our time was worked together. I have a very interesting story, a different story, and it's my story, so I'm going to own it.
[8:52] Back in 1989 or when I started my company, we were the first generation of females. I'm going to work outside the home in a manager position before mostly secretaries, restaurants, and whatnot. So basically, we were working like crazy, and I left my kids. I was going to leave my kids at home the same way my parents left me. They did it involuntarily, but I had a choice. I pretty much started my company in search of freedom, emotional freedom, more than money.
[10:37] The journey to build a $500 million business.
Two very distinctive parts work together emotionally. When I started my business, I was surrounded by naysayers, including my parents, basically telling me you're going to fail unless you have some loads of money. Today, you have social media; you have the same sort of all the pundits and experts that have never been in business before telling you why you're going to fail.
[12:02] I'm a jewelry designer. There's no business more competitive than jewelry design. Every corner, there was a jeweler. It doesn't take a lot of money to get into the business. It takes money to succeed. I've taken this business, conduct to this very saturated business, and somehow find a niche. Grow it, elevate it, innovated it, and then eventually dominated the industry.
[14:44] The emotional part is being disciplined, be consistent, believe in yourself, do something. And remember what I said it, we are also inundated with people who want to motivate you, inspire you, encourage you to do all of this. All those words are words. They don't do anything for you. Actions result in something.
[20:25] I created a job in line for women, those women, working women outside the home who needed to look polished, who needed to have some femininity around her who craved it, who was willing to pay for it. She was making money on her own, and she required jewelry to wear every day.
[21:38] And you better love your customer because that's who you're going to hang out with. That is who's going to pay all your bills.
[26:50] Failure
I've planned my Failure. When I finally got the first samples, I didn't go to New York or the big markets where my buyers were. I went to the small market in Dallas, where I could afford to make some mistakes. If my vendor screwed up and the hinges don't work, and it was not seven inches, it was four and a half. I was going to find out a smaller market. I kind of cast strove with real customers, smaller-scale customers.
[27:51] Failure is not a bad thing. It's not how many times you fail. It's how you get up each time. You better get up differently each time.
[28:21] What promise did God make to the world when he created you?
God made the promise that no matter what comes my way, that I was not going to start, I was not going to suffer. And that there was a purpose in my life as long as I'm breathing. No matter what happens, there was a purpose, and I need to find that purpose.
Key Quotes
[12:51- 12:55] “Every single thing that you believe in yourself, you'll have to tune out people.”
[14:59-15:05] “All those words are words, they don't do anything for you. Actions result in something.”
[15:30-15:36] “Things are possible if you allow it to be in your world, if you want it bad enough.”
[16:42-16:48] ‘You can't be changing your future self all the time, because then you're just going to be forever in the romance.”
[17:24-17:35] “You have to understand when you own a business, it's not about you, it's about your customer and you have to constantly understand the difference between the two.”
Learn more about Victoria Wieck.
Website: https://victoriawieck.com/

12/12/23 • 51 min
Welcome back to the Awwshift podcast with your host, Anthony Trucks. Today's guest is Rick Jordan Ulrich, a man who has achieved remarkable feats despite not starting with much. He's built an impressive life and made a significant impact on others. Rick emphasizes that money is a tool, sparking a profound discussion about money, life, and humanity. This engaging conversation delves into the deeper aspects of wealth and well-being. Rick describes it as one of his favorite discussions in the last six months, and it's definitely worth a listen.
[2:59] Why should I listen to you?
I love connecting with people; it defines who I am. Our purpose on this planet is to interact with others. The introvert-extrovert dynamic doesn't change the fact that we're here to connect. Personally, I'm an extrovert; you won't find surprises in a personality test. Yet, even introverts are here to engage and build relationships. It doesn't matter where you are or what you're doing; interaction and relationships are fundamental.
[3:45] I'd love for you to share what you're most proud of. What achievements stand out for you?
While some might label me a cliché serial entrepreneur, I'm not a fan of that phrase as it suggests a lack of focus. I prefer the idea of going where I'm needed at the moment. For instance, I decided to make a documentary about the lockdown three years ago when COVID-19 emerged. The business was thriving, and with everyone stuck at home, I thought, "Why not devote six weeks to shed light on the situation?" It opened doors and illustrated the concept of going where you're needed. This approach has been a key factor in discovering purpose. When younger colleagues ask how I found my path, it's simple—I stumbled upon opportunities and decided to try them out.
[10:12] Did you always have that discipline, or did you build it over time? What's the secret to your commitment?
Building a strong work ethic was a gradual process for me. Taking care of my body became a pivotal shift in my life years ago. Growing up in a middle-class family with limited resources, our meals often consisted of simple dishes like mac and cheese or frozen Salisbury steaks. Looking back, it's surprising how I survived on such poor-quality food. I remember chugging three 16-ounce glasses of milk daily for protein before protein shakes were a thing. Reflecting on those habits, it's clear how crucial nutrition is. What I rarely discuss is that despite the challenges, it's crucial to acknowledge bad days while preventing them from turning into bad weeks or months. Negative self-talk may linger, but it's vital not to become the abuser of oneself. By returning to routine, whether hitting the gym, reading in the morning, having a proper meal, or going to the office, we can prevent bad days from snowballing into prolonged negativity.
[13:18] Do you adhere to a disciplined plan or structure, or do you operate more on how you feel?
I implemented time blocking about two years ago, and interestingly, I later came across a Harvard Business Review article ranking it as the top discipline method. As the CEO of a rapidly growing company, flexibility is key for me. While some prefer scheduling to the minute, I find time blocking offers the right balance. Mondays are dedicated to preparing for the week with one-on-ones and a live CEO talk. Tuesday to Thursday mornings focus on internal matters, while afternoons are reserved for external engagements, like podcasts, vendor meetings, or forming connections. Fridays remain open for any necessary adjustments.
[23:50] What was your initial mindset or conversation about money, and how has it changed over time?
I often share this example. My parents had an incredible relationship. My dad passed away when I was just 16, and I'm grateful for the time I had with him compared to my younger siblings. Despite their age, they had their challenges. But growing up a bit older, I got to witness more of their amazing marriage. The only significant fights they had were over money, not the usual couple disagreements. People have bad days, but from my perspective, their marriage was amazing. I had a great childhood. Seeing them fight over money made me think early on, "Why would I want to be in a position of lack?" As I became more emotionally mature, I realized it was a choice. Lack, to me, isn't about a shortage of money; it's about resources. Money is a tool for those resources that allow you to do the things you want. Whether it's fitness or any other goal, you need resources like a gym, equipment, or a membership, all requiring money. So, instead of fighting over lack as my parents did, I ask myself, "What if there's no lack?" Focusing on a gap, which is temporary, is different from perceiving a permanent lack as a negative force. I focus on abundance, thinking about what I'd do if I had everything needed to achieve my goals. It's about making the shif...

02/13/24 • 53 min
In this episode, our guest is Katie Horwitch. She is the author of "Want Yourself, Shift Yourself," engaging in a captivating conversation. In this episode, we delve into self-discovery, personal development, and addressing negative self-talk. How did you develop the desire to be yourself and cultivate a sense of competence to progress in life? Explore the journey of turning dreams into reality as Katie walks you through tactical ways to make it happen. Without further ado, let's dive into the episode with Katie Horwitch
[2:34] Why should I listen to you?
Being an introvert and a highly sensitive person, if I initiate a conversation with you, it's because I see the potential for meaningful interaction between us.
[3:25] What are the things that are deeply important to you?
That's a great question because, as someone with a contrasting personality – a gregarious introvert or what some might label an extroverted introvert – people often mistake me for an outgoing person. However, I tend to keep to myself not because I'm guarded but because I'm a professional observer, always absorbing data from people and the world. Meaningful conversations in this setting, not during a keynote or workshop, stem from something I've noticed in you and grown curious about. When it comes to making adult friendships, many find it daunting, assuming it involves constant small talk. I prefer to reverse-engineer the situation, considering the type of connection and feelings I want to cultivate. I'm genuinely invested in our conversation and our interaction, with a focus on the 'so what' – what happens afterward and beyond.
[7:00] What sparked your intense curiosity in professional settings like NFL teams, and have you ever been perceived as stuck up for being a listener rather than an immediate talker?
Both questions are intriguing, but the second one stands out. Regarding the first, people often talk about rediscovering their childhood free-spirited selves. However, I've been hypersensitive and a keen observer since birth, not just emotionally but to lights, noises, and people's moods. Thankfully, this trait wasn't discouraged overtly, though growing up in the '80s and '90s, societal expectations leaned toward being loud and confident, particularly for women.
While I absorbed the world around me, the societal push for confidence without appearing narcissistic created a dynamic where I became a social chameleon. I adapted to avoid being labeled as off-putting or arrogant, honing this skill through life's ups and downs. Regarding the second point about being perceived as unfriendly for not talking much, I rarely encountered that due to my heightened awareness. Growing up in a talkative family, meeting my introverted husband highlighted my tendency to fill silence.
[13:02] How did you get to the point of finding that space between your husband where you could learn to be quiet?
I found myself filling space in certain situations, driven by a desire for something specific. Your example of a group of seemingly self-centered individuals resonates – perhaps they seek acknowledgment or lack opportunities to express themselves elsewhere. As an internal processor in a world of external processors, I sometimes need to process aloud, and my husband, lovingly, called me out on this. I realized my tendency to fill space comes from a desire for connection, born out of being a recovered people pleaser.
[16:25] What was your journey to this point like?
As mentioned, I grew up with hypersensitivity and heightened observance. Navigating life, I faced a constant tug-of-war between my self-confidence, the subtleness within me, and societal expectations, especially for women. There was an unwritten rule against being too loud or taking pride in accomplishments, which wasn't conducive to embracing one's strengths. Reflecting on the mental health conversations prevalent today, it's clear that such discussions weren't part of the narrative during my upbringing as a child of the '80s and '90s. By the time I reached college, the struggle with control intensified. As a musical theater major at the University of California, Irvine, the facade I had maintained for connection and belonging crumbled. This led to a complex mix of eating and body-related disorders, an issue compounded by the limited discourse around mental health in 2006-2007. In those times, the conversation about these disorders was binary, lacking nuance. My personal struggle compelled me to turn my hyper-observant nature inward for self-reflection. Recognizing that something wasn't right, especially as someone in tune with my body like you as an athlete, was a pivotal moment.
[21:30] How did you navigate that?
I underwent a journey driven by the pursuit of perfection, particularly as a musical theater major relying heavily on my voice and body akin to an athlete. The impact was tangible, affec...
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How many episodes does Aww Shift have?
Aww Shift currently has 407 episodes available.
What topics does Aww Shift cover?
The podcast is about Entrepreneurship, Podcasts, Self-Improvement, Education and Business.
What is the most popular episode on Aww Shift?
The episode title 'Mel Robbins - The High 5 Habit' is the most popular.
What is the average episode length on Aww Shift?
The average episode length on Aww Shift is 31 minutes.
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Episodes of Aww Shift are typically released every 3 days.
When was the first episode of Aww Shift?
The first episode of Aww Shift was released on Feb 19, 2019.
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