13: Interview with Genie Goals’ Rachel Said and Introducing Awin’s Influencer Expert

04/15/19 • 45 min

Awin-Win Marketing Podcast

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8: Awin Report 2019 Launch & Interviews

Awin’s annual global guide to the state of the affiliate industry, The Awin Report, is back with a new edition for 2019. In this month’s episode of Awin Talks Rob, Kevin and Craig discuss the themes of the 2019 publication and also interview a selection of this year’s contributors.

Rob speaks to Sean Mahon, Affiliate Team Leader at the agency Equator, about his guest article in the report which focuses on the role of affiliates within the wider digital mix.

Kevin interviews Vicky Bruce, Head of Affiliates at The Telegraph, and Simon Bird, co-founder at RevLifter, a new ecommerce technology partner. Their discussion features some frank and illuminating views on the state of the channel and what its prospects are for the future.

Finally, Rob chats to Chris Johnson, Client Services Director at Groupon, and hears more about his featured article in the report which highlights the importance of storytelling in affiliate campaigns.

You can download a digital interactive copy of The Awin Report 2019 for free here. And, if you’d like to contact us about future subjects to focus on in the Awin Talks podcast please email Kevin, Craig and Rob here.

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10: Turn The Talk Discussion and Meet The Industry Rising Star

This month, Craig and Rob co-host the podcast with Awin colleague Clementyne Lavender, the recent winner of the performance channel’s Industry Rising Star award. Clem sheds some light on the gruelling process involved in being assessed for the award and describes some of the experiences she had as the network’s Media Partnerships Manager that helped swing the vote her way. Our main interview is with Sophie Parry-Billings, Senior Marketing Manager, EMEA at the agency Acceleration Partners, and focuses on the industry initiative Turn the Talk. Turn the Talk is focused on empowering people and improving the diversity of voices from across the performance industry. Sophie has been instrumental in promoting the initiative and she explains why it’s such an important subject, what they’ve achieved so far, and the initiative’s plans for the future. Finally, Craig hosts another round of Publisher Picks, asking Clem to highlight two new publishers on the network for listeners to make a note of.