Unlocking Your Brand's Personality: Understanding the 12 Archetypes and How They Attract Your Ideal Audience
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04/26/23 • 34 min
In this episode, we explore the concept of brand personality and how it can help you attract your ideal audience. We start by defining what personality is and how it relates to your brand. Then, we discuss the importance of having a personality to humanize your brand and build a connection with your audience.
We also dive into the 12 brand archetypes framework and explore each one in detail. From the outlaw to the caregiver, we discuss what drives each archetype, what they fear, and what their goals are. We also provide examples of industries and niches that typically embody each archetype.
To apply this framework to your own brand, we give you tips on how to determine which archetype represents your soul audience and which represents you. This involves having a deep understanding of your business and a clear audience profile.
Tune in to this episode to learn how to use archetypes to create a personality for your brand that resonates with your ideal audience.
⚡️Free Resources
- Sign up for Brand DNA Workbook
🔗https://tremendous-thinker-5762.ck.pa
- FREE Soulful Brand Workshop
🔗https://www.subscribepage.com/v3w2n6
Awaken Your Social Youtube Channel
🔗https://www.youtube.com/@KeirySuero
⚡️Social Media
Follow along on Instagram @KeirySuero
🔗https://www.instagram.com/keirysuero/
Follow along on TikTok @Keiry.Suero
🔗https://www.tiktok.com/@keiry.suero?_
⚡️Work With Me
🔗https://www.awakenyoursocial.com/program
💞Listen, Rate, and Subscribe!
In this episode, we explore the concept of brand personality and how it can help you attract your ideal audience. We start by defining what personality is and how it relates to your brand. Then, we discuss the importance of having a personality to humanize your brand and build a connection with your audience.
We also dive into the 12 brand archetypes framework and explore each one in detail. From the outlaw to the caregiver, we discuss what drives each archetype, what they fear, and what their goals are. We also provide examples of industries and niches that typically embody each archetype.
To apply this framework to your own brand, we give you tips on how to determine which archetype represents your soul audience and which represents you. This involves having a deep understanding of your business and a clear audience profile.
Tune in to this episode to learn how to use archetypes to create a personality for your brand that resonates with your ideal audience.
⚡️Free Resources
- Sign up for Brand DNA Workbook
🔗https://tremendous-thinker-5762.ck.pa
- FREE Soulful Brand Workshop
🔗https://www.subscribepage.com/v3w2n6
Awaken Your Social Youtube Channel
🔗https://www.youtube.com/@KeirySuero
⚡️Social Media
Follow along on Instagram @KeirySuero
🔗https://www.instagram.com/keirysuero/
Follow along on TikTok @Keiry.Suero
🔗https://www.tiktok.com/@keiry.suero?_
⚡️Work With Me
🔗https://www.awakenyoursocial.com/program
💞Listen, Rate, and Subscribe!
Previous Episode
The New Era of Content Marketing, Building Connections with Your Audience
In this episode, I discuss the outdated approach to content marketing and how to create a powerful online presence by building connections with your audience. I highlight the importance of letting go of the entitlement mindset and releasing attachments to metrics and money.
We're chatting about:
- The old way of marketing is no longer effective.
- Building connections with your audience is crucial.
- Release the entitlement mindset and detach from metrics and money.
- Create content with the mindset of sharing your gift.
⚡️Free Resources
- Sign up for Brand DNA Workbook
🔗(https://tremendous-thinker-5762.ck.pa...)
- FREE Soulful Brand Workshop
🔗(https://www.subscribepage.com/v3w2n6)
⚡️Links Mentioned
- Authentic Content Marketing
🔗shorturl.at/pvFU0
- Awaken Your Social Youtube Channel
🔗https://www.youtube.com/@KeirySuero
⚡️Social Media
Follow along on Instagram @KeirySuero
🔗[https://www.instagram.com/keirysuero/]
Follow along on TikTok @Keiry.Suero
🔗[https://www.tiktok.com/@keiry.suero?_...]
⚡️Work with me:
🔗https://www.awakenyoursocial.com/program
💞Listen, Rate, and Subscribe!
Next Episode
The Art Behind Mastering Brand Positioning: How to Stand out In your Niche
In this episode, we discuss the importance of brand positioning, how to start building your brand positioning, and strategies to differentiate yourself from competitors. We also share tips on claiming your position in the market and reinforcing it until people associate you with that position.
We are chatting about the following:
- What is the brand positioning process
- Why a clear brand positioning is important
- A simple framework that you can implement today to build your brand positioning.
⚡️Free Resources
- Sign up for Brand DNA Workbook
🔗https://tremendous-thinker-5762.ck.pa
- FREE Soulful Brand Workshop
🔗https://www.subscribepage.com/v3w2n6
Awaken Your Social Youtube Channel
🔗https://www.youtube.com/@KeirySuero
⚡️Social Media
Follow along on Instagram @KeirySuero
🔗https://www.instagram.com/keirysuero/
Follow along on TikTok @Keiry.Suero
🔗https://www.tiktok.com/@keiry.suero?_
⚡️Work With Me
🔗https://www.awakenyoursocial.com/program
💞Listen, Rate, and Subscribe!
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