Unlocking Your Brand's Personality: Understanding the 12 Archetypes and How They Attract Your Ideal Audience

In this episode, we explore the concept of brand personality and how it can help you attract your ideal audience. We start by defining what personality is and how it relates to your brand. Then, we discuss the importance of having a personality to humanize your brand and build a connection with your audience.

We also dive into the 12 brand archetypes framework and explore each one in detail. From the outlaw to the caregiver, we discuss what drives each archetype, what they fear, and what their goals are. We also provide examples of industries and niches that typically embody each archetype.

To apply this framework to your own brand, we give you tips on how to determine which archetype represents your soul audience and which represents you. This involves having a deep understanding of your business and a clear audience profile.

Tune in to this episode to learn how to use archetypes to create a personality for your brand that resonates with your ideal audience.

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