#8 - Crafting a successful Marketing Career w/ Robert Katai

Explicit content warning

02/23/23 • 45 min

It's that time of the month when a special guest joins me for today's episode. A guest that's neither a nomad nor a solopreneur. Today I welcome Robert Katai, the Marketing Communication Manager at Creatopy, an industry-leading ad automation platform. Robert takes a unique journey into marketing to challenge himself and his work, pushing the boundaries of marketing with side projects and unlocking the power of 'doing the things that nobody wants to do.' With over 15 years of experience in marketing and social media, Robert created content marketing campaigns featured on Adweek, TechCrunch, and Entrepreneur. He's been a speaker at conferences worldwide and is always searching for new experiences proving good marketing can get good results. He is also the founder of one of the most popular podcasts in Romania. Below are some of the most exciting parts of this episode. Timestamps 03:18 - How Robert started his Marketing Journey 07:53 - The importance of using side-projects as an experience path 09:27 - Understanding the season you're in 11:09 - Do the things that no one wants to do 14:42 - Why doing something just for vanity metrics isn't a good strategy 15:31 - The new way to do marketing 16:42 - How to find your niche 20:12 - How and why to build an audience first, then a product 22:23 - Challenge to help you understand the season you're living in 29:53 - Why is marketing so important 35:46 - The biggest myth about marketing debunked 37:44 - The right way to sell yourself and your products 41:55 - Robert's 24-hour challenge for you Connect with Robert Newsletter: robertkatai.com/newsletter/ Free Marketing webinars: creatopy.com/webinars LinkedIn: linkedin.com/in/katairobi/ Twitter: twitter.com/katairobi Instagram: instagram.com/katairobi/ Connect with Gabe The Free 3 Newsletter: gabemarusca.com/newsletter Website: gabemarusca.com LinkedIn: https://www.linkedin.com/in/gabemarusca/ Twitter:https://twitter.com/GabeMarusca Instagram: https://www.instagram.com/GabeMarusca/ Tik Tok: https://www.tiktok.com/@gabemarusca YouTube: https://www.youtube.com/@gabemarusca Until next week, Pura Vida!

Previous Episode

#7 - Grow your personal brand w/ Imran Khushal

In today's episode, I have the pleasure to host Imran Khusal a personal brand expert that helps busy CEOs and founders build meaningful personal brands. He is specialized in strategic thinking, writing, and design to position his clients as thought leaders and attract their ideal audience.

Apart from hearing his inspiring story of going from politics to a full-time job that was destroying his health, to building a successful solo business on personal branding, you will learn how to find clients, leverage your personal brand on LinkedIn and improve your writing. Not to mention the actionable challenges that I guarantee will improve your LinkedIn game!

The main topics we discussed with relevant time stamps:

03:54 -Pakistan for Digital Nomads

06:34 - From student politics to freelancing

11:51 - How to become self-employed

14:50 - Getting clients through LinkedIn

16:41 - How to price yourself when working with clients abroad

18:59 - Pricing challenges as a Freelancer

21:11 - Benefits of being a Solopreneur

25:08 - Challenge - How to build a personal brand on LinkedIn

27:58 - How to stand out on LinkedIn

32:42 - The biggest influence on Imran - hint, he was a past guest on the show

36:41 - How to improve your messaging

40:15 - Imran challenge to you, that will improve your writing

Connect with Imran

LinkedIn: linkedin.com/in/imrankhushal
Website: imrankhushal.com
Branded Chief Newsletter: brandedchief.substack.com
Get the LinkedIn guide: imrankhushal.gumroad.com/l/JiusD
Get the Carousel guide: imrankhushal.gumroad.com/l/nmlwm

Resources Mentioned in the episode

Descript -Beginner-friendly talk-to-text app. Get started for free: gabe.li/descript

Connect with Me & Support the Show

The Free 3 Newsletter: gabe.li/newsletter
Website: gabemarusca.com
LinkedIn: https://www.linkedin.com/in/gabemarusca/
Twitter:https://twitter.com/GabeMarusca
Tik Tok: https://www.tiktok.com/@gabemarusca
YouTube: https://www.youtube.com/@gabemarusca
Instagram: https://www.instagram.com/GabeMarusca/
Facebook: https://www.facebook.com/GabeMarusca/

Until next week,

Pura Vida!

Gabe, The Nomad Solopreneur

Next Episode

#9 - Work-life balance in a remote world w/ Lavinia Iosub

In today's episode, I welcome Lavinia Iosub, the Managing Partner of Livit International, an ecosystem of support services for entrepreneurs, startups, and remote workers who build exciting tech/digital businesses. Livit has been incubating and nurturing remote-capable teams, projects, and companies for the last 10+ years. They’ve worked with over 1000 clients from across the world, and their partner portfolio at any given time spans 10-25+ countries. Lavinia is also the founder of the Remote Skills Academy, an education platform for Indonesians who want to learn to work remotely, and a founding member of the Remote-First Institute. Livit is a top 3 Best Workplace in Indonesia in 2022 and a top 25 Best Workplace across Asia & Middle East according to Great Places To Work®. Lavinia has lived in 8 countries on 4 continents and explored 40+ others. She is a fan of jazz, heritage architecture, food, and nature, and a future of work enthusiast. She is based in Bali for a part of the year, and a part-time digital nomad for the rest. In this episode, we discuss the importance of having the support of a coworking community for remote workers and digital nomads. Lavinia emphasizes the importance of clear communication and trust in building a great team and highlights the need for remote workers to have a disciplined approach to work and establish an ideal work environment and routine. She also talks about the shift in mindset from dependency to taking responsibility in transitioning to self-employment. Lastly, Lavinia provides tips for introverted individuals to make friends in a co-working space and recommends the book "How to Win Friends and Influence People" for timeless advice on making connections. Connect with Livit & Lavinia Individual & Team Workations in Bali (20% Off): liv.it/tns Instagram: instagram.com/liv.it LinkedIn Livit: linkedin.com/company/livit-ecosystem LinkedIn Lavinia: linkedin.com/in/laviniaiosub Connect with Gabe The Free 3 Newsletter: gabemarusca.com/newsletter Website: gabemarusca.com LinkedIn: https://www.linkedin.com/in/gabemarusca/ Twitter:https://twitter.com/GabeMarusca Instagram: https://www.instagram.com/GabeMarusca/ Tik Tok: https://www.tiktok.com/@gabemarusca YouTube: https://www.youtube.com/@gabemarusca Until next week, Pura Vida!