The Tito's of Tequila? Dano's Tequila CMO Conley Fitzpatrick

05/05/20 • 26 min

On today's episode, a bonus edition for Cinco de Mayo. Adam Conner is joined by Conley Fitzpatrick, the Chief Marketing Officer of Dano's Tequila. Today, Conley chats about breaking in to the craft spirits category during this time -- plus the ways the up-and-coming brand is currently building relationships.

Check out the Dano's virtual happy hours! Here's the link on Facebook https://www.facebook.com/events/1301923573330861/, and the link on Zoom https://zoom.us/j/651931228?pwd=c1ViaG9FaU9jZlZ5Y24yNk5YN2RQQT09.

Today, you'll learn:

Conley's journey to Dano's; why Conley kept coming back to spirits
The uptick in craft spirits; the massive backings by A-list celebrities; how Dano's is trying to differentiate despite that (a-la Tito's)
The ways in which a startup spirits brand builds relationships
The ways in which Dano's is bringing value to consumers right now (including virtual happy hours!)
As always, advice on how to be a more authentic marketer and build a more authentic brand

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

Today, you'll learn:

Conley's journey to Dano's; why Conley kept coming back to spirits
The uptick in craft spirits; the massive backings by A-list celebrities; how Dano's is trying to differentiate despite that (a-la Tito's)
The ways in which a startup spirits brand builds relationships
The ways in which Dano's is bringing value to consumers right now (including virtual happy hours!)
As always, advice on how to be a more authentic marketer and build a more authentic brand

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

Previous Episode

Transforming Smiles and Changing Lives: Align Technology Chief Product, Innovation and Marketing Officer Raj Pudipeddi

On today's episode, Adam Conner is joined by Raj Pudipeddi. Raj is the Chief Product, Innovation & and Marketing Officer for Align Technology, the makers of Invisalign. In this episode, Raj talks about Align's ever-smiling patients and the lives the brand vastly improves -- while sharing stories along the way.

Today, you'll learn:

Raj's truly global journey across industries and roles on the way to Align
The breadth of Raj's role, and all that it encompasses; how it has contributed to Align's speed of transformation
The standout "authentic communications" that come to Raj's mind when considering his tenure so far; how Align personalizes relationships and storytelling globally
The importance of purpose to Raj and Align; the company's response to COVID
As always, advice on how to be a more authentic marketer

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

Next Episode

Giving Delivery a Shot: Drizly CMO Scott Braun

On today's episode, Adam Conner is joined by Scott Braun, the Chief Marketing Officer of Drizly. Drizly is an alcohol e-commerce platform operating in over 100 markets across the United States and Canada, known as the "Amazon for liquor."

Today, you'll learn:

Scott's journey to Drizly; why it's an exciting time for the brand
The ways in which Drizly uses regulation to its advantage by purposely differentiating the conversations it has with its consumers
Drizly's response to COVID
Given the brand's recent growth, how it is harnessing the groundswell that is the collective experience of its new and loyal shoppers
As always, advice on how to be a more authentic marketer

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)