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Audience

Castos Productions

2 Creators

5.0

(6)

For podcasters in the pursuit of producing better shows and uncovering the business that power audio creators. Audience is not just another podcast about podcasting. Respect the craft of audio – subscribe to Audience! We publish 3 stories from audio creators every month. Once a month, Stuart & Matt cover the most important podcast news headlines from the audio industry. A Castos Original Series. Hosted & Produced by Stuart Barefoot. Co-host & Executive Producer Matt Medeiros.
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Are you up for a challenge? How about launching a podcast in 30 days? Today, Matt talks about what it would take to launch a podcast in a month. With the New Year around the corner, many of you (or your friends) might be thinking about launching a podcast in 2022. What would that take?

Would you be able to launch a podcast in 30 days? From conception to publication? Matt turned to Twitter to ask what you would do. Today he covers his favorite tips from @heyemilykennedy, @indiedropin, @tfyhpodcast, @everywheretrip, @espreedevora, @NextOnStageOne, @iamjeremyenns.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

Today you’ll learn about:

  • Prioritizing tasks for a 30-day launch
  • Don’t undervalue practice
  • The importance of getting ahead
  • Identifying your target market
  • Finding good topics
  • The lists and outlines you’ll need
  • Focus on what you need, rather than the superfluous stuff
  • Find your purpose, your system, and your workflow

Resources/Links:

Previous episode with Gary Arndt: https://castos.com/podcast/gary-arndt-on-winning-with-short-form-podcasts-tiktok/

Previous episode with Espree Devora: https://castos.com/podcast/the-energy-to-create-your-art-with-espree-devora/

SavvyCal: https://savvycal.com/

Audacity: https://www.audacityteam.org/

Garageband: https://garagebandonpc.com/

Descript: https://www.descript.com/

Castos Academy: https://academy.castos.com/

Castos, private podcast: https://academy.castos.com/private/

Castos, website: Castos.com/

Castos, YouTube: https://www.youtube.com/castos

Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw

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What can a soft-spoken painter teach us about podcasting?

In this episode of the Audience podcast, Stuart talks about what we can learn from painting legend Bob Ross. While this beloved artist may have passed away nearly thirty years ago, he is still in the heads and hearts of many people today.

Stuart talks with Doug Blandy, professor emeritus at the University of Oregon, who has done a lot of work around Bob Ross and his legacy. From books to documentaries, Doug is a Bob Ross expert. Stuart and Doug offer up five lessons that Bob Ross has taught us, which transcend from painting to podcasting.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

Today you’ll learn about:

  • Looking outside our medium for inspiration
  • It’s the presentation that matters
  • Creating a workflow
    • Knowing your subject matter: research, practice, experience, and scripts
    • Giving you and your team time to breathe and create (and avoid burnout)
  • Leveraging a medium
    • Building your brand through a medium
  • Nailing down a format
    • Understand what your podcast is and what it isn’t
  • Being genuine
  • Sharing knowledge

Resources/Links:

Happy Clouds, Happy Trees: The Bob Ross Phenomenon: https://www.amazon.com/Happy-Clouds-Trees-Ross-Phenomenon/dp/1617039950

WTF with Marc Maron: https://www.wtfpod.com/

Serial: https://serialpodcast.org/

Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling by Eric Nuzum: https://www.amazon.com/Make-Noise-Creators-Podcasting-Storytelling/dp/1523504552

Castos Academy: https://academy.castos.com/

Castos, private podcast: https://academy.castos.com/private/

Castos, website: Castos.com/

Castos, YouTube: https://www.youtube.com/castos

Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw

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On this episode of the Audience podcast, Matt talks with Jonathan Jones from the Your Podcast Mentor Show. Today they’re talking about how Jonathan went from public speaker to podcaster and how he utilizes YouTube and his skills as a speaker to grow his audience.

Jonathan also talks about where you can find your first speaking gig, how he is leaning into YouTube shorts, and how he connects and engages with his audience. Jonathan Jones is a fountain of knowledge when it comes to podcasting, speaking, and engagement.

Do you feel burnt-out? Are you going through a podcasting slump? Unsure about what direction to go in your new podcast? Whenever you are feeling discouraged, just remember: there is still a lot of season left.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

Today you’ll learn about:

  • Jonathan’s journey into podcasting
  • How to get positive reinforcement throughout the long game
  • The first step to monetization: take the time
  • The business of speaking “virtually”
  • Using YouTube for your podcast
  • Avoiding burn-out as a creator
  • Content calendars and “scheduling” content
  • Utilizing Goodpods and other platforms

Resources/Links:

Jonathan Jones, website: https://jonathanjonesspeaks.com/

“How to Handle a Podcast Funk: Ep #17”: https://youtu.be/ye9MX2w707w

Your Podcast Mentor Show, website: https://www.yourpodcastmentorshow.com/

Get Paid with Podcasting: https://www.getpaidwithpodcasting.com/webinar-registration1631562347516

Your Podcast Mentor Show, Instagram: https://www.instagram.com/yourpodcastmentorshow/

Goodpods: https://www.goodpods.com/

Castos Academy: https://academy.castos.com/

Castos, private podcast: https://academy.castos.com/private/

Castos, website: Castos.com/

Castos, YouTube: https://www.youtube.com/castos

Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw

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On this episode of the Audience podcast, Matt talks about his latest Twitter challenge and how it led to Lauren Passell, the Founder of Tink Media, Podcast the Newsletter and Editor at Hark Audio. Matt talks about Lauren’s top eight tweets (according to Matt) and Lauren joins the podcast for a few extra tips as well. This short episode is packed full of helpful advice for new podcasters, as well as some reminders and words of wisdom for veteran podcasters. So get out a pen and paper, you’re going to want to take notes.

If you’re looking to start a podcast or if you’re looking for a better podcast hosting experience, why not try Castos? Use our Castos Coupon Code when you sign up for a new account: AUDIENCE20. Whatever it is you want to podcast about, we’ll help you get your podcast out into the world.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

Today you’ll learn about:

  • Matt’s Eight Favorite Tips/Tweets:
    • Tip 1: Specificity
    • Tip 2: Switching content
    • Tip 3: Pitch emails
    • Tip 4: Working with another show
    • Tip 5: Silver bullets
    • Tip 6: Show notes
    • Tip 7: Media kits
    • Tip 8: Marketing
  • Lauren’s Favorite Tips
    • Building a community/network
    • More on marketing

Resources/Links:

Lauren Passell’s Twitter: https://twitter.com/laurenpassell

Podcast the Newsletter: https://podcastthenewsletter.substack.com/

Tink Media: https://tinkmedia.co/

Podcast Marketing Magic Newsletter: https://podcastmarketingmagic.substack.com/

Matt Medeiros’ Twitter: https://twitter.com/mattmedeiros

Castos Academy: https://academy.castos.com/

Castos, private podcast: https://academy.castos.com/private/

Castos, website: Castos.com/

Castos, YouTube: https://www.youtube.com/castos

Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw

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Do you have more than one podcast? Have you been reconsidering your podcast goals? How do you continue to innovate (and want to innovate) when you’ve been podcasting for so long?

On this episode of the Audience podcast, Matt and Craig talk about what you can do to hit the reset button on your podcast. Whether you’ve been hosting the same podcast for years or if you’ve been running two or more podcasts, burnout can feel inevitable.

Today, Matt and Craig talk about what you can do to avoid burnout, continue to stay fresh in the minds of your listeners, and how to keep up with the ever-evolving podcasting industry. They have a plethora of information to keep your show engaging and to keep yourself energetic about your content, from using your competition, to changing up your format, and building a community.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

Today you’ll learn about:

  • Long-term podcasting and how the industry has changed
  • How to avoid being “stuck in your ways” and feeling out of touch
  • The importance of and how to evaluate your podcasting format
  • How to use your competition to innovate your own podcast
  • Utilizing the “season” format
  • Let the audience guide what you do
  • Social audio and other means of creating content
  • Adopting new technologies and following the trends alongside the younger generation
  • When is it okay to kill or end a show?
  • What successful shows have in common: a community
  • Using your podcast as a platform for others

Resources/Links:

“Social Audio: Clubhouse vs Twitter Spaces” episode: https://castos.com/podcast/social-audio/

“The Key To Starting A Podcast Network With Jeff Umbro From Podglomerate” episode: https://castos.com/podcast/podcast-network/

3 Clips Podcast: https://3clipspodcast.com/

Castos Academy: https://academy.castos.com/

Castos, private podcast: https://academy.castos.com/private/

Castos, website: Castos.com/

Castos, YouTube: https://www.youtube.com/castos

Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw

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On this episode of the Audience podcast, Stuart talks about creating podcasts and episodes with narratives. Narrative podcasts have their own format and their own style but are not limiting within the narrative format. Stuart explains what makes a narrative podcast different from an interview podcasts and how to craft one well. He also goes over best practices, the pros and cons, and how a narrative podcast can make you stand out in the sea of podcasts out on the internet right now.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

Today you’ll learn about:

  • The art of creating a narrative
  • Interview versus narratives
    • The pros of narratives versus interview formats
  • How to craft a narrative
    • Examples of podcasts with great narrative formats
    • Understanding your topic
    • Cold opening versus a welcome section
  • Creating a limited series versus a biweekly or monthly schedule
  • Series outlines
  • The Bow and Arrow analogy

Resources/Links:

ObscureBall

Descript: https://www.descript.com/

Castos Academy: https://academy.castos.com/

Castos, private podcast: https://academy.castos.com/private/

Castos, website: Castos.com/

Castos, YouTube: https://www.youtube.com/castos

Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw

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What is a travel photographer to do when the entire world shuts down? Turn to podcasting and TikTok, of course. Gary Arndt was owning the space of travel photography until the global pandemic put an end to his plans. Now he’s taking on the podcasting world with his podcast, The Everything Everywhere Daily Podcast.

But Gary did not let that break him. Gary has been a content creator for many years and today he shares some of his expertise about how to create podcasts people love. He gives his advice on how to get your first thousand downloads, how he utilizes TikTok, and the benefits of having a short-form podcast.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

Today you’ll learn about:

  • Gary’s journey from the pique of his travel business, to rock bottom, and back again
  • The idea and launch of Gary’s history podcast
  • Is a social media presence good enough to have a successful podcast?
  • How Gary utilizes TikTok and Instagram
  • The correlation between TikTok views and podcast downloads
  • Content that keeps being produced and what people care about every day
  • How to get your first thousand downloads
  • The next steps in monetization after ads
  • The difficulty and benefits of short-form podcasting

Resources/Links:

Everything Everywhere: https://everything-everywhere.com/

Castos Academy: https://academy.castos.com/

Castos, private podcast: https://academy.castos.com/private/

Castos, website: Castos.com/

Castos, YouTube: https://www.youtube.com/castos

Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw

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Introduction:

On this episode of the Audience podcast, Stuart is talking with Sangeeta Pillai from the award-winning Masala Podcast about what it is like to create a podcast that talks about taboo content. Sangeeta has important messages to share about diversity, feminism, and inclusion. She shares those messages today, as well as her experience winning multiple British Podcast Awards. Sangeeta talks about her journey into podcasting, what it is like to be backed by Spotify, and how podcasting should change.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

Today you’ll learn about:

  • What is the Masala Podcast and who is Sangeeta Pillai?
  • Creating a podcast to inspire change
  • Exploring a taboo subject in a constructive, positive way
  • Bringing women of color into feminist conversations
  • The organic evolution of the formatting of a podcast
  • The importance of season breaks
  • Promotion, marketing, and keeping creative control
  • The experience of winning a British Podcast Award
  • Supporting creators of color and from different backgrounds

Resources/Links:

Masala Podcast: https://www.soulsutras.co.uk/top-feminist-podcast-masalapodcast-mediakit/

Castos Academy: https://academy.castos.com/

Castos, private podcast: https://academy.castos.com/privatepodcast/

Castos, website: https://castos.com/

Castos, YouTube: https://www.youtube.com/castos

Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw

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