Audience

Are you up for a challenge? How about launching a podcast in 30 days? Today, Matt talks about what it would take to launch a podcast in a month. With the New Year around the corner, many of you (or your friends) might be thinking about launching a podcast in 2022. What would that take?

Would you be able to launch a podcast in 30 days? From conception to publication? Matt turned to Twitter to ask what you would do. Today he covers his favorite tips from @heyemilykennedy, @indiedropin, @tfyhpodcast, @everywheretrip, @espreedevora, @NextOnStageOne, @iamjeremyenns.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

Today you’ll learn about:

• Prioritizing tasks for a 30-day launch
• Don’t undervalue practice
• The importance of getting ahead
• Identifying your target market
• Finding good topics
• The lists and outlines you’ll need
• Focus on what you need, rather than the superfluous stuff
• Find your purpose, your system, and your workflow

Resources/Links:

Previous episode with Gary Arndt: https://castos.com/podcast/gary-arndt-on-winning-with-short-form-podcasts-tiktok/

Previous episode with Espree Devora: https://castos.com/podcast/the-energy-to-create-your-art-with-espree-devora/

SavvyCal: https://savvycal.com/

Audacity: https://www.audacityteam.org/

Garageband: https://garagebandonpc.com/

Descript: https://www.descript.com/

Castos Academy: https://academy.castos.com/

Castos, private podcast: https://academy.castos.com/private/

Castos, website: Castos.com/

Castos, YouTube: https://www.youtube.com/castos

Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw

What can a soft-spoken painter teach us about podcasting?

In this episode of the Audience podcast, Stuart talks about what we can learn from painting legend Bob Ross. While this beloved artist may have passed away nearly thirty years ago, he is still in the heads and hearts of many people today.

Stuart talks with Doug Blandy, professor emeritus at the University of Oregon, who has done a lot of work around Bob Ross and his legacy. From books to documentaries, Doug is a Bob Ross expert. Stuart and Doug offer up five lessons that Bob Ross has taught us, which transcend from painting to podcasting.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

Today you’ll learn about:

• Looking outside our medium for inspiration
• It’s the presentation that matters
• Creating a workflow
  • Knowing your subject matter: research, practice, experience, and scripts
  • Giving you and your team time to breathe and create (and avoid burnout)
• Leveraging a medium
  • Building your brand through a medium
• Nailing down a format
  • Understand what your podcast is and what it isn’t
• Being genuine
• Sharing knowledge

Resources/Links:

Happy Clouds, Happy Trees: The Bob Ross Phenomenon: https://www.amazon.com/Happy-Clouds-Trees-Ross-Phenomenon/dp/1617039950

WTF with Marc Maron: https://www.wtfpod.com/

Serial: https://serialpodcast.org/

Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling by Eric Nuzum: https://www.amazon.com/Make-Noise-Creators-Podcasting-Storytelling/dp/1523504552

Castos Academy: https://academy.castos.com/

Castos, private podcast: https://academy.castos.com/private/

Castos, website: Castos.com/

Castos, YouTube: https://www.youtube.com/castos

Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw

What is a travel photographer to do when the entire world shuts down? Turn to podcasting and TikTok, of course. Gary Arndt was owning the space of travel photography until the global pandemic put an end to his plans. Now he’s taking on the podcasting world with his podcast, The Everything Everywhere Daily Podcast.

But Gary did not let that break him. Gary has been a content creator for many years and today he shares some of his expertise about how to create podcasts people love. He gives his advice on how to get your first thousand downloads, how he utilizes TikTok, and the benefits of having a short-form podcast.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

Today you’ll learn about:

• Gary’s journey from the pique of his travel business, to rock bottom, and back again
• The idea and launch of Gary’s history podcast
• Is a social media presence good enough to have a successful podcast?
• How Gary utilizes TikTok and Instagram
• The correlation between TikTok views and podcast downloads
• Content that keeps being produced and what people care about every day
• How to get your first thousand downloads
• The next steps in monetization after ads
• The difficulty and benefits of short-form podcasting

Resources/Links:

Everything Everywhere: https://everything-everywhere.com/

Castos Academy: https://academy.castos.com/

Castos, private podcast: https://academy.castos.com/private/

Castos, website: Castos.com/

Castos, YouTube: https://www.youtube.com/castos

Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw

**Do you use stock media for your creative projects? Are you a creator who makes stock media for others to use? As a listener can you tell the difference between stock media and something that has been commissioned? We want to hear from you! Reach out directly to Stuart: [email protected]

We’re going back to our archives and listening to an episode from March of 2022. It features Eric Nuzum from Magnificent Noise.

Technology is only good if it solves a problem. In the case of podcasting, it definitely does solve problems. It’s basically broken down all major barriers to access when it comes to creating and distributing your audio.

But creating a good podcast is so much more than simply choosing the right microphones, the best software, and distributing an RSS Feed. To make a good podcast, you need to create an audio experience, ideally, an experience that is unique to your show.

Eric Nuzum is an expert in doing that. At NPR he helped bring to life shows like the TED Radio Hour and has worked on bringing shows like ‘Fresh Air’ and ‘Wait Wait Don’t Tell Me!’ into podcasting. He was also vital in the creation of the critically acclaimed podcast, Invisibilia. Eric is the founder of Magnificent Noise, a podcast, audio, and creative consulting company.

Links

Magnificent Noise: maginifcintnoise.com

The Ted Radio Hour: npr.org/podcasts/ted-radio-hour

Invisibilia: npr.org/podcasts/invisibilia

Where Should We Begin with Esther Perel: whereshouldwebegin.eshterperel.com

Connect with Eric on LinkedIn: linkedin.com/ericnuzum

Connect Stripe to Your Private Podcast: Castos and Stripe Integration

Castos offers integrative tools to create revenue for your private podcast. View our blog and Matt’s YouTube Video

There’s no doubt that the Coronavirus pandemic has changed many of our lives, and for some aspects of our lives this may be a permanent change.

Our guest on Audience this week is Tom Webster from Edison Research, the company behind the industry-leading Infinite Dial survey.

In an earlier episode we recapped some of the biggest takeaways from the 2020 Infinite Dial survey, and thought we HAD to have Tom on the podcast to talk through some more of his interpretations of the data there, and what has changed since that time. The fact is that many of the lifestyle changes that we and our audiences have seen as a result of Coronavirus are here to stay and things won’t be returning back to “normal”.

Here are some of the hard facts about listener behaviors as a result of the Covid-19 pandemic:

• Commutes to work or school have gone down – this is the #1 way and place that people listen to podcasts.
• Following external analytic tools like Podtrac and Chartable are great for Downloads, but may not tell the whole story from talking to actual listeners. Their behaviors are changing in different ways.
• Listening on smart speakers like Amazon Alexa has increased substantially as people are listening to podcasts in groups and at their homes.
• Initially, there was a big movement to news-based podcasts, but as the news overload settled in there was a movement away from it.

Tom likens the disruption caused by Covid to a snow globe where once you shake it up the “snowflakes” of our lives go up in the air and sometimes don’t settle back down where they came from originally. That’s the theme that we’re following as we go forward with our shows.

But in many ways, the open question is: what will stay the same and what will be permanently changed. And largely this question remains unanswered.

Changes In Listener Patterns

A question we can ask ourselves to help our audience better understand where our podcast can live into their lives is where and when will our listeners tune into our shows. Thinking about traditional radio always having a time and place that people listened, many of us can think about framing our shows the same way. Your show could be “The show to listen to on your Saturday morning walk”. This engrains this behavior in your listeners minds and behaviors.

As the industry saw the biggest change in behavior around podcast advertising at the beginning of the Covid-19 pandemic this medium is coming back already, but in a different way.

How Advertising Is Changing

Many advertisers and media buyers are moving to more “safe” forms of advertising. For some media buyers and sponsors the need to have more established media through which to advertise and reach audiences may increase. Things like Google Adwords and Facebook ads where more data is available around the targeting of the audiences that your ads are targeting may be a more “sure bet” for companies trying to spread the word about their brand.

What Affects Is Spotify Having On The Industry

We discuss the move of the Joe Rogan show to Spotify. As Rogan had significant listenership on YouTube that channel could be one of the places that he could lose a portion of his audience. But, the upside of gaining access to an entirely new distribution channel in the Spotify platform is a huge benefit.

In general for listeners the move of The Joe Rogan show to Spotify could give one less reason for audience members to pick up a conventional podcasting app like Apple Podcasts or Overcast.

The other thing that may be a bigger impact is on the data that the Spotify platform has on its listeners and that availability to advertisers. Knowing the location, age, gender, and other demographics about listeners could mean more targeted and better-aligned ads served to listeners than could be available through traditional RSS based open platforms.

Spotify is far and away this biggest growth engine of the younger demographics both in the US and abroad. As the popularity of the platform increases an even bigger growth of people finding podcasts for the first time may occur. This is because it is not “just” a podcasting platform, it’s a place where people listen to music and other types of audio.

Tom shares his insights and looks into his crystal ball around both the existing direct response advertising that already happens in podcasts as well as the membership and paid subscription model where listeners directly support shows.

The future of models like Patreon and other similar models is yet to be determined but as the movement to online communities and connectedness continues it reasons that these types of avenues will continue to gain acceptance.

Connect With Tom

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