
There's 92 Podcast Marketing Tips After This
12/16/21 • 11 min
1 Listener
On this episode of the Audience podcast, Matt talks about his latest Twitter challenge and how it led to Lauren Passell, the Founder of Tink Media, Podcast the Newsletter and Editor at Hark Audio. Matt talks about Lauren’s top eight tweets (according to Matt) and Lauren joins the podcast for a few extra tips as well. This short episode is packed full of helpful advice for new podcasters, as well as some reminders and words of wisdom for veteran podcasters. So get out a pen and paper, you’re going to want to take notes.
If you’re looking to start a podcast or if you’re looking for a better podcast hosting experience, why not try Castos? Use our Castos Coupon Code when you sign up for a new account: AUDIENCE20. Whatever it is you want to podcast about, we’ll help you get your podcast out into the world.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- Matt’s Eight Favorite Tips/Tweets:
- Tip 1: Specificity
- Tip 2: Switching content
- Tip 3: Pitch emails
- Tip 4: Working with another show
- Tip 5: Silver bullets
- Tip 6: Show notes
- Tip 7: Media kits
- Tip 8: Marketing
- Lauren’s Favorite Tips
- Building a community/network
- More on marketing
Resources/Links:
Lauren Passell’s Twitter: https://twitter.com/laurenpassell
Podcast the Newsletter: https://podcastthenewsletter.substack.com/
Tink Media: https://tinkmedia.co/
Podcast Marketing Magic Newsletter: https://podcastmarketingmagic.substack.com/
Matt Medeiros’ Twitter: https://twitter.com/mattmedeiros
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/private/
Castos, website: Castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
On this episode of the Audience podcast, Matt talks about his latest Twitter challenge and how it led to Lauren Passell, the Founder of Tink Media, Podcast the Newsletter and Editor at Hark Audio. Matt talks about Lauren’s top eight tweets (according to Matt) and Lauren joins the podcast for a few extra tips as well. This short episode is packed full of helpful advice for new podcasters, as well as some reminders and words of wisdom for veteran podcasters. So get out a pen and paper, you’re going to want to take notes.
If you’re looking to start a podcast or if you’re looking for a better podcast hosting experience, why not try Castos? Use our Castos Coupon Code when you sign up for a new account: AUDIENCE20. Whatever it is you want to podcast about, we’ll help you get your podcast out into the world.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- Matt’s Eight Favorite Tips/Tweets:
- Tip 1: Specificity
- Tip 2: Switching content
- Tip 3: Pitch emails
- Tip 4: Working with another show
- Tip 5: Silver bullets
- Tip 6: Show notes
- Tip 7: Media kits
- Tip 8: Marketing
- Lauren’s Favorite Tips
- Building a community/network
- More on marketing
Resources/Links:
Lauren Passell’s Twitter: https://twitter.com/laurenpassell
Podcast the Newsletter: https://podcastthenewsletter.substack.com/
Tink Media: https://tinkmedia.co/
Podcast Marketing Magic Newsletter: https://podcastmarketingmagic.substack.com/
Matt Medeiros’ Twitter: https://twitter.com/mattmedeiros
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/private/
Castos, website: Castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
Previous Episode

Simplify Your Sound Design, Without Sacrificing on Quality
To state the obvious, Podcasting is an audio medium so how it sounds is crucial. But sometimes sound design can be a lengthy and expensive process, which is fine when you have the budget and personnel to create custom music and score each episode. But for independent creators and small organizations who might not have the time or budget to do that, there’s a way to spruce up your podcast without sacrificing on quality.
Links:
Q-Rock on LinkedIn
https://www.linkedin.com/in/quinton-johnson-9a5646195/
SoundCloud
https://soundcloud.com/quinton-johnson
Twitter: @ iamqrock
IG: @ iamqrock
Storyblocks
https://www.storyblocks.com/audio/search?media-type=music&portal_artist_ids=Hsx8DES0Jvkcpaqoyq
Next Episode

30 Days to launch a podcast
Are you up for a challenge? How about launching a podcast in 30 days? Today, Matt talks about what it would take to launch a podcast in a month. With the New Year around the corner, many of you (or your friends) might be thinking about launching a podcast in 2022. What would that take?
Would you be able to launch a podcast in 30 days? From conception to publication? Matt turned to Twitter to ask what you would do. Today he covers his favorite tips from @heyemilykennedy, @indiedropin, @tfyhpodcast, @everywheretrip, @espreedevora, @NextOnStageOne, @iamjeremyenns.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:
- Prioritizing tasks for a 30-day launch
- Don’t undervalue practice
- The importance of getting ahead
- Identifying your target market
- Finding good topics
- The lists and outlines you’ll need
- Focus on what you need, rather than the superfluous stuff
- Find your purpose, your system, and your workflow
Resources/Links:
Previous episode with Gary Arndt: https://castos.com/podcast/gary-arndt-on-winning-with-short-form-podcasts-tiktok/
Previous episode with Espree Devora: https://castos.com/podcast/the-energy-to-create-your-art-with-espree-devora/
SavvyCal: https://savvycal.com/
Audacity: https://www.audacityteam.org/
Garageband: https://garagebandonpc.com/
Descript: https://www.descript.com/
Castos Academy: https://academy.castos.com/
Castos, private podcast: https://academy.castos.com/private/
Castos, website: Castos.com/
Castos, YouTube: https://www.youtube.com/castos
Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw
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