Owning and Earning a Platform with Sangeeta Pillai

Introduction:

On this episode of the Audience podcast, Stuart is talking with Sangeeta Pillai from the award-winning Masala Podcast about what it is like to create a podcast that talks about taboo content. Sangeeta has important messages to share about diversity, feminism, and inclusion. She shares those messages today, as well as her experience winning multiple British Podcast Awards. Sangeeta talks about her journey into podcasting, what it is like to be backed by Spotify, and how podcasting should change.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

Today you’ll learn about:

• What is the Masala Podcast and who is Sangeeta Pillai?
• Creating a podcast to inspire change
• Exploring a taboo subject in a constructive, positive way
• Bringing women of color into feminist conversations
• The organic evolution of the formatting of a podcast
• The importance of season breaks
• Promotion, marketing, and keeping creative control
• The experience of winning a British Podcast Award
• Supporting creators of color and from different backgrounds

Resources/Links:

Masala Podcast: https://www.soulsutras.co.uk/top-feminist-podcast-masalapodcast-mediakit/

Castos Academy: https://academy.castos.com/

Castos, private podcast: https://academy.castos.com/privatepodcast/

Castos, website: https://castos.com/

Castos, YouTube: https://www.youtube.com/castos

Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw