2022 Wrap-Up

12/29/22 • 31 min

1 Listener

Today on Audience, Stuart and Matt talk about 2022 and the future of podcasting. There was a lot of news in big tech last year as well as the recession playing Hokey Pokey with the general public. Stuart and Matt chat about how those things affected podcasting as an industry and what 2023 will hold for Audience and the industry in general.

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If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

Today you’ll learn about:

Spotify and the evolution in Big Tech
The recession and podcasting
Evergreen content in podcasting
Podcasting’s advantage? Accessibility and staying power
Marketing vs just putting out quality content
Changes in 2023: seasons and live events
Centralized vs decentralized podcasting, and what we learned from Spotify and Twitter
- Autonomy in podcasting
- “What if Elon Musk bought Spotify?”
- Open source, Podcasting 2.0, and RSS feeds
Mastodon and the big Twitter exit
Blue collar digital workers
The upward trajectory for 2023

Resources/Links:

Survey: https://docs.google.com/forms/d/e/1FAIpQLSeNbxM2BChC_aV-KFQc7kkHSDBe0eOO3fmpkTqrtU9wD-9kug/viewform

Castos Academy: https://academy.castos.com/

Castos, private podcast: https://academy.castos.com/privatepodcast/

Castos, website: https://castos.com/

Castos, YouTube: https://www.youtube.com/castos

Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw

Have a few spare seconds? Do us a solid and fill out this anonymous survey. We really appreciate any input you have. Thanks!

Today you’ll learn about:

Spotify and the evolution in Big Tech
The recession and podcasting
Evergreen content in podcasting
Podcasting’s advantage? Accessibility and staying power
Marketing vs just putting out quality content
Changes in 2023: seasons and live events
Centralized vs decentralized podcasting, and what we learned from Spotify and Twitter
- Autonomy in podcasting
- “What if Elon Musk bought Spotify?”
- Open source, Podcasting 2.0, and RSS feeds
Mastodon and the big Twitter exit
Blue collar digital workers
The upward trajectory for 2023

Resources/Links:

Survey: https://docs.google.com/forms/d/e/1FAIpQLSeNbxM2BChC_aV-KFQc7kkHSDBe0eOO3fmpkTqrtU9wD-9kug/viewform

Castos Academy: https://academy.castos.com/

Castos, private podcast: https://academy.castos.com/privatepodcast/

Castos, website: https://castos.com/

Castos, YouTube: https://www.youtube.com/castos

Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw

Previous Episode

3 Clips Re-Air: Smithsonian's Sidedoor

On this episode of the Audience podcast, we’re going back into our archives for another episode of 3 Clips. This one is hosted by Jay Acunzo and is with guest Lizzy Peabody. This episode focuses on narrative podcasting and how to create an immersive experience, especially if you don’t have a ton of resources.

Today you’ll learn about:

Finding your voice as a podcaster
What is Smithsonian’s Sidedoor about?
How to create a narrative: “Why should I care about these people?”
Balancing the story and the Smithsonian
Creating vignettes within the story
The importance of anchor points within the episode
Trust your instincts
Layering voices and creating depth
Reinvention and how to keep your show fresh over time

Resources/Links:

3 Clips Podcast: https://3clipspodcast.com/

Sidedoor can be found here: https://si.edu/sidedoor

Follow Sidedoor host Lizzie Peabody on Twitter here: https://twitter.com/LizziePeabody

Follow Sidedoor on Twitter here: https://twitter.com/SidedoorPod

From Play It Forward: This week’s recommended podcast is https://thesecretadventuresofblackpeople.com/

Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/

This episode was produced by Andrea Muraskin. Learn more: https://andreamuraskin.com

Theme music provided by Cardboard Rocketship: https://open.spotify.com/artist/5TzmK85fEdotyi2mu582Sm

Castos Academy: https://academy.castos.com/

Castos, private podcast: https://academy.castos.com/privatepodcast/

Castos, website: https://castos.com/

Castos, YouTube: https://www.youtube.com/castos

Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw

Next Episode

3 Clips Re-Air: Design Matters with Debbie Millman

Since Audience is between seasons, we’re offering up a great episode from our 3 Clips archives. Today’s episode features an episode originally published in 2021 and highlights the first podcast about design. Ever. In this interview, host Jay Acunzo and Debbie discuss how she got started as a host, what’s kept her going, and why her research documents for each and every guest can be as long as 70 pages.

Debbie Millman started her interview show about design as a radio program to fulfill her need to explore her own creativity. That was 16 years ago, and Design Matters has been in production every since: it’s the world’s first podcast about design. Debbie has welcomed over 500 guests to her now wildly popular podcast to explore creative culture and how some of the most influential thinkers, artists, musicians, writers, and designers create their work, career, and life.

LEARN MORE ABOUT CASTOS:

3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience experience. Visit http://castos.com.