
Timi Olotu: Forget the hype. Focus on the B2B go-to-market fundamentals!
11/25/24 • 53 min
In this session with Timi Olotu, Chief Revenue Officer at CharlieHR, we’ll explore the key elements of building a successful B2B go-to-market strategy. In a world full of buzzwords and fleeting trends, Timi will spotlight what really counts—core fundamentals that fuel sustainable growth.
From deeply understanding your audience to sharpening your market approach, this session offers practical insights to help you break through the noise and drive meaningful results.
Follow Timi Olotu on LinkedIn: https://www.linkedin.com/in/timi-olotu-3973b740/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
In this session with Timi Olotu, Chief Revenue Officer at CharlieHR, we’ll explore the key elements of building a successful B2B go-to-market strategy. In a world full of buzzwords and fleeting trends, Timi will spotlight what really counts—core fundamentals that fuel sustainable growth.
From deeply understanding your audience to sharpening your market approach, this session offers practical insights to help you break through the noise and drive meaningful results.
Follow Timi Olotu on LinkedIn: https://www.linkedin.com/in/timi-olotu-3973b740/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
Previous Episode

Planning & Budgeting for B2B Marketing Success in 2025
During this exclusive Podcast episode, we are bringing together top B2B marketing leaders to discuss how to plan and budget for B2B marketing success in 2025. Learn how to stay ahead of the curve by forward-thinking approaches, savvy investment decisions, efficient budget allocation, and staying in tune with emerging trends.
In this live session, our panel of industry experts will explore:
Key trends shaping B2B marketing in 2025
How to prioritize your budget across channels, tools, and teams
Effective strategies for driving growth while optimizing spend
Real-world examples of successful planning and budgeting
Hear directly from industry experts and marketing leaders who will share their experiences and practical tips on how they are preparing for the year ahead.
Meet the experts:
Alex Shipillo VP of Growth Marketing at Clio
https://www.linkedin.com/in/alexshipillo/
Alex Venus Head of Digital & Web Marketing at Personio https://www.linkedin.com/in/alex-venus-40559646/
David Mirzaei Senior Director of Marketing at Byrd
https://www.linkedin.com/in/david-mirzaei/
Steffen Hedebrandt CMO & Co-Founder at Dreamdata
https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
Next Episode

Kamil Rextin: Unlocking the Power of YouTube Ads for B2B Marketing
In this session, we’ll be sitting down with marketing expert Kamil Rextin to reveal the untapped potential of YouTube advertising for B2B companies. We’ll uncover how YouTube ads can drive higher conversions, strengthen your pipeline, and elevate your overall marketing strategy.
Kamil will dive into the power of video storytelling, the advantages of using YouTube as a top-of-funnel tool, and how to accurately track and measure ad performance. Plus, you'll learn how to seamlessly integrate YouTube into your B2B marketing efforts alongside LinkedIn and search advertising to maximize your reach and impact.
Follow Kamil Rextin on LinkedIn: https://www.linkedin.com/in/kamilrextin/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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