Attributed - A podcast by Dreamdata

B2B landing pages are failing – and it’s costing you leads.

Join Tas Bober, a B2B SaaS landing page expert with 15+ years of experience managing 400+ websites, for a session on what’s going wrong and how to fix it.

In today’s complex, non-linear B2B buying journeys, traditional landing pages fall short. Tas will show you how to create pages that meet buyer needs, deliver the right information, and help your brand stand out when it matters most.

What you'll learn:

The real reasons B2B landing pages fail in today’s buyer landscape

How to align landing pages with modern B2B buying behavior

Actionable tips to make your pages clear, credible, and conversion-friendly

Don’t miss this session if you’re serious about turning your landing pages into a competitive advantage.

Follow Tas Bober on LinkedIn: https://www.linkedin.com/in/tasbober/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata

💬 Join Our Community on Slack: Dreamdata Community

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

The content "best practices" that have worked since 2021 are now actively hurting your pipeline.

While most B2B teams are still chasing keywords and churning out content, a small group of companies have quietly shifted to a radically different approach – and they're capturing 80% of the market.

Join Brendan Hufford (Founder, Growth Sprints) and Steffen Hedebrandt (CMO, Dreamdata) as they reveal:

The costly "checkbox marketing" trap that even sophisticated B2B teams fall into (and why it's worse than doing nothing)

A counterintuitive framework for content that generates pipeline (hint: it's not about your solution)

The real reason category creation fails (and what to do instead)

Behind-the-scenes look at how top B2B companies are driving actual revenue (not just vanity metrics) with content

Warning: This session will challenge everything you think you know about B2B content. Not for the faint of heart.

Follow Brendan Hufford on LinkedIn: https://www.linkedin.com/in/brendanhufford/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata

💬 Join Our Community on Slack: Dreamdata Community

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

Reaching the right audience is the difference between wasted ad spend and marketing that actually works. But how do you consistently target the right audiences?

In this session, B2B marketers will share proven audience strategies for building efficient B2B audiences and syncing them across major ad platforms. You’ll get real-world examples and practical tips you can apply immediately.

What you’ll learn:

Must-have B2B audiences that drive pipeline & revenue

How to sync audiences across ad networks for instant activation

Proven audience-building strategies used by top-performing marketing teams

Meet the Experts:

Alexei Ivanov: Team Lead Paid Media, Moss

Mathilde Dechansiaud: Senior Performance Marketing Manager, Oyster

Liam Collins: VP Paid Acquisition, Cognism

Your Host:

Steffen Hedebrandt: Co-Founder & CMO, Dreamdata

Follow Alexei Ivanov on LinkedIn: https://www.linkedin.com/in/alexvivanov/

Follow Mathilde Dechansiaud on LinkedIn: https://www.linkedin.com/in/mathilde-d-03410145/

Follow Liam Collins on LinkedIn: https://www.linkedin.com/in/liam-collins-performance-growth-marketing/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata

💬 Join Our Community on Slack: Dreamdata Community

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

In this session with Timi Olotu, Chief Revenue Officer at CharlieHR, we’ll explore the key elements of building a successful B2B go-to-market strategy. In a world full of buzzwords and fleeting trends, Timi will spotlight what really counts—core fundamentals that fuel sustainable growth.

From deeply understanding your audience to sharpening your market approach, this session offers practical insights to help you break through the noise and drive meaningful results.

Follow Timi Olotu on LinkedIn: https://www.linkedin.com/in/timi-olotu-3973b740/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata

💬 Join Our Community on Slack: Dreamdata Community

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

B2B buyers like to think they make decisions based on logic, data, and careful evaluation. But research shows that subconscious biases and psychological shortcuts play a significant role in business purchasing decisions.

So how can B2B marketers use behavioral science to nudge buyers in the right direction?

In this interview with Nancy Harhut, award-winning author of Using Behavioral Science in Marketing, we will explore:

The Science Behind B2B decision-making and Why Buyers Rely on instinct more Than They Realize

How to apply proven nudges to improve email response rates, content engagement, and sales funnel conversions

The behavioral triggers that reduce friction and accelerate deals

Common mistakes marketers make when using behavioral tactics and how to avoid them

B2B sales cycles are long, complex, and involve multiple stakeholders. Understanding how to apply behavioral science effectively can help marketers cut through the noise, drive action, and increase pipeline velocity.

🎤 Guest: Nancy Harhut – Chief Creative Officer, Behavioral Science Expert & Award-Winning Author

🎙 Host: Steffen Hedebrandt – CMO & Co-founder, Dreamdata

Follow Nancy Harhut on LinkedIn: https://www.linkedin.com/in/nancyharhut/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata

💬 Join Our Community on Slack: Dreamdata Community

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io