Alex Venus: Running a 7-Digit Monthly Ad Spend in B2B Marketing

10/21/24 • 48 min

Managing a high ad spend in B2B marketing and ensuring effective allocation of the budget across multiple channels while maintaining a high ROI is not for the faint-hearted.

We are sitting down with Alex Venus, the Head of Digital and Web at Personio, who will share his expert insights on managing a seven-figure monthly ad spend in B2B marketing. We will cover essential habits and frameworks for success, emphasizing the importance of data-driven decision-making and continuous optimization.

Follow Alex Venus on LinkedIn: https://www.linkedin.com/in/alex-venus-40559646/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata

💬 Join Our Community on Slack: Dreamdata Community

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

Managing a high ad spend in B2B marketing and ensuring effective allocation of the budget across multiple channels while maintaining a high ROI is not for the faint-hearted.

Follow Alex Venus on LinkedIn: https://www.linkedin.com/in/alex-venus-40559646/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata

💬 Join Our Community on Slack: Dreamdata Community

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

Previous Episode

Frida Ahrenby: Reflections on the First 6 Months as a B2B CMO

The first 180 days at a new job are critical for long-term success, especially for high-level executives like CMOs at large B2B enterprises. In this short period, new CMOs must build trust with colleagues and partners, prove their problem-solving abilities, identify and address marketing gaps, effectively land new target accounts, and align with the company’s brand image.

Frida Ahrenby, CMO at Rillion is joining us to share her insights and experiences on starting strong as a new CMO in the B2B space, reflecting on her first six months in the role. She will discuss strategies, challenges, and key takeaways for success in the first months of CMO life.

Follow Frida Ahrenby on LinkedIn: https://www.linkedin.com/in/frida-ahrenby%F0%9F%A7%9A%F0%9F%8F%BB-215353/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata

💬 Join Our Community on Slack: Dreamdata Community

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

Next Episode

5 essential strategies for scaling revenue marketing from $20M to $200M ARR

Discover the secrets to skyrocketing revenue from $20M to $200M in Annual Recurring Revenue (ARR) with Nicolas Algoedt, Vice President of Marketing at Insider. With a proven track record of driving exponential growth, Nicolas will share five key insights that have been pivotal in his journey as a marketing leader at one of the industry’s fastest-growing companies.

Nicolas will dive deep into the strategic frameworks and leadership principles that have fueled Insider’s impressive ascent. Learn how to seamlessly align marketing with sales, harness the power of data for smarter decision-making, and cultivate high-performance teams that can sustain and accelerate rapid growth.

Follow Nicolas Algoedt on LinkedIn: https://www.linkedin.com/in/nicolasalgoedt/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata

💬 Join Our Community on Slack: Dreamdata Community

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

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