Make It Punchy: Messaging That Sells in B2B Tech
02/11/25 • 53 min
Join us for a session with Emma Stratton, founder of Punchy and author of Make It Punchy. Emma has helped top B2B tech companies sharpen their positioning and messaging to stand out and sell more.
In this conversation, hosted by Steffen Hedebrandt, we’ll explore:
How to craft messaging that resonates and drives action.
Why clarity and buyer-focused language are your ultimate marketing tools.
Practical tips to tell stories that connect, differentiate, and boost sales.
This session is perfect for anyone refining their brand’s positioning or gearing up for their next big campaign. Whether you’re crafting a pitch or shaping a product narrative, you’ll walk away with actionable strategies to make your messaging truly punchy.
Don’t miss the chance to learn from one of the best in B2B messaging!
Follow Emma Stratton on LinkedIn: https://www.linkedin.com/in/emma-stratton-punchy/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
Join us for a session with Emma Stratton, founder of Punchy and author of Make It Punchy. Emma has helped top B2B tech companies sharpen their positioning and messaging to stand out and sell more.
In this conversation, hosted by Steffen Hedebrandt, we’ll explore:
How to craft messaging that resonates and drives action.
Why clarity and buyer-focused language are your ultimate marketing tools.
Practical tips to tell stories that connect, differentiate, and boost sales.
This session is perfect for anyone refining their brand’s positioning or gearing up for their next big campaign. Whether you’re crafting a pitch or shaping a product narrative, you’ll walk away with actionable strategies to make your messaging truly punchy.
Don’t miss the chance to learn from one of the best in B2B messaging!
Follow Emma Stratton on LinkedIn: https://www.linkedin.com/in/emma-stratton-punchy/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
Previous Episode
10 Underutilized LinkedIn Ads Best Practices with AJ Wilcox
Join LinkedIn Ads expert AJ Wilcox, founder of B2Linked, as he shares 10 often-overlooked tips to help you get more from your LinkedIn Ads. These actionable best practices are designed to boost ad performance while keeping your costs in check.
What You’ll Learn:
Proven strategies to increase reach and engagement on LinkedIn
How to scale your ad campaigns without inflating your budget
Exclusive insights from AJ’s experience managing over $150M in LinkedIn Ads, including for top spenders
Follow AJ Wilcox on LinkedIn: https://www.linkedin.com/in/wilcoxaj/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
Next Episode
Adoption, Action and Accuracy: Steffen Hedebrandt's Take on Attribution
In this special episode of Attributed, we’re featuring a conversation from Attribution Nation, where Steffen Hedebrandt, CMO and co-founder of Dreamdata, joined host Andrew (Drew) Smith to dive deep into multi-touch attribution. Steffen shares insights on building a strong attribution framework, driving organizational adoption, ensuring consistency with UTMs and campaigns, and much more. Tune in to learn how to make data-driven decisions that fuel growth!
Follow Andrew (Drew) Smith on LinkedIn: https://www.linkedin.com/in/drewsmitty/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Attribution Nation Podcast: https://podcasts.apple.com/gb/podcast/attribution-nation/id1739480616
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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