Planning & Budgeting for B2B Marketing Success in 2025

11/18/24 • 57 min

During this exclusive Podcast episode, we are bringing together top B2B marketing leaders to discuss how to plan and budget for B2B marketing success in 2025. Learn how to stay ahead of the curve by forward-thinking approaches, savvy investment decisions, efficient budget allocation, and staying in tune with emerging trends.

In this live session, our panel of industry experts will explore:

Key trends shaping B2B marketing in 2025

How to prioritize your budget across channels, tools, and teams

Effective strategies for driving growth while optimizing spend

Real-world examples of successful planning and budgeting

Hear directly from industry experts and marketing leaders who will share their experiences and practical tips on how they are preparing for the year ahead.

Meet the experts:

Alex Shipillo VP of Growth Marketing at Clio

https://www.linkedin.com/in/alexshipillo/

Alex Venus Head of Digital & Web Marketing at Personio https://www.linkedin.com/in/alex-venus-40559646/

David Mirzaei Senior Director of Marketing at Byrd

https://www.linkedin.com/in/david-mirzaei/

Steffen Hedebrandt CMO & Co-Founder at Dreamdata

https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata

💬 Join Our Community on Slack: Dreamdata Community

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

In this live session, our panel of industry experts will explore:

Key trends shaping B2B marketing in 2025

How to prioritize your budget across channels, tools, and teams

Effective strategies for driving growth while optimizing spend

Real-world examples of successful planning and budgeting

Hear directly from industry experts and marketing leaders who will share their experiences and practical tips on how they are preparing for the year ahead.

Meet the experts:

Alex Shipillo VP of Growth Marketing at Clio

https://www.linkedin.com/in/alexshipillo/

Alex Venus Head of Digital & Web Marketing at Personio https://www.linkedin.com/in/alex-venus-40559646/

David Mirzaei Senior Director of Marketing at Byrd

https://www.linkedin.com/in/david-mirzaei/

Steffen Hedebrandt CMO & Co-Founder at Dreamdata

https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata

💬 Join Our Community on Slack: Dreamdata Community

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

Previous Episode

Richard van der Blom: Proven Social Selling Strategies on LinkedIn

We are thrilled to welcome back LinkedIn expert Richard van der Blom for a session on the latest tactics and proven strategies in social selling. Discover how to optimize your LinkedIn presence to generate leads, build lasting relationships, and drive measurable business results.

Richard will reveal his latest insights on LinkedIn's algorithm, share actionable tips for content creation, and demonstrate how to use LinkedIn's tools to enhance your social selling efforts.

Follow Richard van der Blom on LinkedIn: https://www.linkedin.com/in/richardvanderblom/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata

💬 Join Our Community on Slack: Dreamdata Community

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

Next Episode

Timi Olotu: Forget the hype. Focus on the B2B go-to-market fundamentals!

In this session with Timi Olotu, Chief Revenue Officer at CharlieHR, we’ll explore the key elements of building a successful B2B go-to-market strategy. In a world full of buzzwords and fleeting trends, Timi will spotlight what really counts—core fundamentals that fuel sustainable growth.

From deeply understanding your audience to sharpening your market approach, this session offers practical insights to help you break through the noise and drive meaningful results.

Follow Timi Olotu on LinkedIn: https://www.linkedin.com/in/timi-olotu-3973b740/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata

💬 Join Our Community on Slack: Dreamdata Community

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

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