
Depthfinding: Sunshine Zone - Artifacts, Org Charts, and Metrics
Explicit content warning
02/10/25 • 48 min
1 Listener
In this miniseries, we’re exploring Depthfinding—an easy-to-grasp framework designed to help leaders and teams solve their gnarliest cross-functional challenges.
This week, Rodney and Sam dive into the Sunshine Zone—the highly visible work of organizations, from strategy decks and OKRs to mission statements and financial targets. While these elements are easy to track and refine, spending too much time in the Sunshine Zone often leads to performative goal setting, misaligned priorities, and a disconnect from the deeper work that actually drives change.
Leaders who want real progress—not just a well-polished plan—need to balance the visible with the essential. Cultivating adaptability, feedback loops, and space for creative, cross-functional work is the key to moving beyond surface-level success.
Download the Depthfinding guide to get the template and examples of how to use it.
Want to learn more about Depthfinding? Head here: theready.com/depthfinding
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Want future of work insights and experiments you can try delivered to your inbox? Sign up here.
Follow us on your favorite platforms for more org design nerdery:
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Mentioned references:
- EBITDA
- ACT Matrix
- "womperjawed"
- "90% of executives failing to reach strategic goals"
- operating rhythm: BNW Ep. 118
- Deming quote
- "Bach suite"
- SMART goals
This episode's theme music is Yaggadang by BG & Coyote Radio.
Sound engineering and design by Taylor Marvin of Coupe Studios.
In this miniseries, we’re exploring Depthfinding—an easy-to-grasp framework designed to help leaders and teams solve their gnarliest cross-functional challenges.
This week, Rodney and Sam dive into the Sunshine Zone—the highly visible work of organizations, from strategy decks and OKRs to mission statements and financial targets. While these elements are easy to track and refine, spending too much time in the Sunshine Zone often leads to performative goal setting, misaligned priorities, and a disconnect from the deeper work that actually drives change.
Leaders who want real progress—not just a well-polished plan—need to balance the visible with the essential. Cultivating adaptability, feedback loops, and space for creative, cross-functional work is the key to moving beyond surface-level success.
Download the Depthfinding guide to get the template and examples of how to use it.
Want to learn more about Depthfinding? Head here: theready.com/depthfinding
--------------------------------
Want future of work insights and experiments you can try delivered to your inbox? Sign up here.
Follow us on your favorite platforms for more org design nerdery:
--------------------------------
Mentioned references:
- EBITDA
- ACT Matrix
- "womperjawed"
- "90% of executives failing to reach strategic goals"
- operating rhythm: BNW Ep. 118
- Deming quote
- "Bach suite"
- SMART goals
This episode's theme music is Yaggadang by BG & Coyote Radio.
Sound engineering and design by Taylor Marvin of Coupe Studios.
Previous Episode

Depthfinding: Sky - Threats and Opportunities
In this miniseries, we’re exploring Depthfinding—an easy-to-grasp framework designed to help leaders and teams solve their gnarliest cross-functional challenges.
This week, Rodney and Sam look at the Sky—the external forces like market shifts, technological disruptions, and political changes that shape your organization. While most companies are comfortable staying heads-down in the day-to-day, failing to look outward creates costly blind spots that lead to org debt, misaligned strategy, and even existential risk.
Cultivating a regular practice of looking up and outward is the key to successfully meeting this moment—and all the ones to come.
Download the Depthfinding guide to get the template and examples of how to use it.
Want to learn more about Depthfinding? Head here: theready.com/depthfinding
--------------------------------
Want future of work insights and experiments you can try delivered to your inbox? Sign up here.
Follow us on your favorite platforms for more org design nerdery:
--------------------------------
Mentioned references:
- lido deck
- Deep River potato chips
- the giant Snickers
- "building the bridge to the next thing" - dual transformation
- Kodak's digital revolution moment
- the Information age
- "op rhythm": BNW Ep. 118
- "Liberating Structures": BNW Ep. 49 with Keith McCandless
- Critical Uncertainties
- red team
- "essential intent": BNW Ep. 90 with Greg McKeown
This episode's theme music is Yaggadang by BG & Coyote Radio.
Sound engineering and design by Taylor Marvin of Coupe Studios.
Next Episode

Depthfinding: Twilight Zone - Where Work Happens
In this miniseries, we’re exploring Depthfinding—an easy-to-grasp framework designed to help leaders and teams solve their gnarliest cross-functional challenges.
This week, Rodney and Sam step into the Twilight Zone—the often-overlooked but deeply influential space where teams navigate the “how” of work—the “how” of collaborating, meeting, deciding, and experimenting. Many organizations put all or most of their focus on visible outputs and assets, but the rubber meets the road in the Twilight Zone. It’s the organizational depth where strategy actually gets executed—which means it’s worthy of more than a passing glance.
When an important initiative stalls out, when teams side-eye change, when a leadership team’s decisions never translate into clear and meaningful action, it’s time to investigate the Twilight Zone. Leaders who want real progress—not just compliance—must foster cross-functional collaboration and create space for meaningful iteration. Because strategy isn’t about what’s declared. It’s about what actually happens.
Download the Depthfinding guide to get the template and examples of how to use it.
Want to learn more about Depthfinding? Head here: theready.com/depthfinding
--------------------------------
Want future of work insights and experiments you can try delivered to your inbox? Sign up here.
Follow us on your favorite platforms for more org design nerdery:
--------------------------------
Mentioned references:
- Twilight Zone, tv show
- layers of the ocean
- sea anemone
- The Mom Test, book by Rob Fitzpatrick
- Liberating Structures: BNW Ep. 49 with Keith McCandless
- "IDM" (Integrated Decision Making): BNW Ep. 43
This episode's theme music is Yaggadang by BG & Coyote Radio.
Sound engineering and design by Taylor Marvin of Coupe Studios.
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