How Do I Align My Messaging Perfectly with My Audience?
10/20/22 • 23 min
#1244 Something powerful happens when we connect with a targeted audience using the right language. Our products start flying off the proverbial shelf when we niche down and articulate specific problems and solutions. Case in point, Julie Browne coaches people through unexpected identity loss. If that doesn’t paint a picture, think about unpredictable events like divorce, job loss, or maybe a health situation. Many people are left questioning who they are after losing a big part of their lives. I know I was when I got laid off in 2008. So how should Julie think about marketing her broad expertise? In this episode, we talk about targeted audiences, finding the right messaging, book and podcast marketing, and we even touch on building communities. There are plenty of takeaways for you today if you're struggling to find clarity and focus in business. Show notes and more at SmartPassiveIncome.com/ap1244.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#1244 Something powerful happens when we connect with a targeted audience using the right language. Our products start flying off the proverbial shelf when we niche down and articulate specific problems and solutions. Case in point, Julie Browne coaches people through unexpected identity loss. If that doesn’t paint a picture, think about unpredictable events like divorce, job loss, or maybe a health situation. Many people are left questioning who they are after losing a big part of their lives. I know I was when I got laid off in 2008. So how should Julie think about marketing her broad expertise? In this episode, we talk about targeted audiences, finding the right messaging, book and podcast marketing, and we even touch on building communities. There are plenty of takeaways for you today if you're struggling to find clarity and focus in business. Show notes and more at SmartPassiveIncome.com/ap1244.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Previous Episode
How Can I Actually Create Content When It’s Difficult to Do So?
#1243 Often we create excuses for ourselves to mask the fear that’s actually holding us back. Azreer Gill lives in Cambridge Bay, Canada. He’s within the Arctic Circle, and, as you can imagine, that comes with some challenges. But are these obstacles a legitimate reason not to start a business that could save lives? Like many people in his community, Azreer has struggled with addiction. He is now seven years sober and wants to help people by sharing his recovery story, but he needs a push to get started. We discuss why podcasting is the perfect medium for him and how he can use it to build a targeted audience. Azreer does stand-up, so he’s already a great storyteller. When we use our experiences and define a problem better than our listeners, it’s natural for them to come to us for solutions. This episode is a great reminder to look under the hood and understand the source of your limiting beliefs. Show notes and more at SmartPassiveIncome.com/ap1243.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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