A242 - How to add a productized service to my business?

Are you providing a solution that allows a potential client to work with you at a lower risk?

Custom work is often times a big ask. It's a big investment for someone to not just pay, but also to spend time on.

Here's why I like having a smaller, more productized option.

• Reduces the risk for the lead
• Reduces the risk for you
• Allows both you and the client to get quick results

This especially works nicely if you are just starting out.
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Are you thinking...

"I would like to have one, but I just don't know what."

What this solution could be, starts by listening and observing opportunities.

During a sales conversation simply ask the lead "What would be a quick win for you?"

As you start to hear answers, watch for a pattern. What sort of quick wins are you hearing?

Write them down.

In Ask Rezzz A233 I share with you 3 other questions that you can explore in order to start building out a productized service

In this episode:

• Who will buy my productized service?
• How to do market research for a productized service
• Land that first client
• Are you going to give this a try

There are many more steps in this process, but I wanted to spark some inspiration and direction for you to take if this is something you are considering.