The most lucrative part of the Selling cycle and its NOT the close- The art of money making testimonials

06/23/16 • 16 min

In the previous episodes, we've discussed about selling cycles. But did you know that there is one very important step in the sales cycle that can literally keep your cycle going on instead of just ending with the close? If you don't know what that extra step is, then be sure to listen to this episode because today, we're going to discuss about testimonials. Testimonials are more than just those kudos and thank you's that you get from your clients or customers. It's an amazing marketing piece that gives you a social proof of what you can offer. It's invaluable. It's your one winning strategy that you just can't ignore. So today, we're going to slice what a great testimonial is and how you can use it for your business success. And at the end of the episode, our goal is for you to learn:

The two reasons why you ask for a testimonial
What are the components of an effective testimonial
The correlation between customer loyalty and testimonials
My special bonus tip for you
Why selling and the whole shebang is all about relationships

If you're interested in digging deeper into the Art of Sales, being sure to subscribe on iTunes or Stitcher to get the latest updates when new episodes are published. Feel free to leave your comments on the topic by going to theartofsales.com

The two reasons why you ask for a testimonial
What are the components of an effective testimonial
The correlation between customer loyalty and testimonials
My special bonus tip for you
Why selling and the whole shebang is all about relationships

Previous Episode

Turning more NO’s into YES’s – art of objection handling

It's been proven time and time again that more leads don't really mean more sales. What you need in order to get more sales is to turn more noes into yeses. You've probably thought it's easier said than done. But if you could only put an extra effort in this area of your sales process, your objection handling success can turn your business around and get you the sales you needed. In today's episode, we're going to discuss the whole enchilada of objection handling and how you can effectively win against those objections. What you will learn in today's episode will be very crucial and can be a game changer for you and your business. So be sure to stick around and listen: Some key takeaways in this topic include:

The difference between an objection and a rejection and how to handle both situations
Why you should start convincing yourself that you're not a salesperson
Why you need to do role plays
How to counter an objection by asking questions
The psychology behind objections

Next Episode

Closing the toughest sale of all – YOU! - state management and manufacturing the mood you need instantly

If you have religiously followed from episode 1 up to this point, you've probably learned by now that selling isn't that difficult at all. In fact, it's easy especially if you've already mastered it by consistently practicing your role plays and polishing your strategies to turn those noes into yeses. But did you know that the most challenging and most difficult person to sell to is nobody but you? In today's episode, we're going to discuss why the toughest sale of all is selling to yourself. In addition, you'll learn:

Why you should learn how to manufacture attitude and mood level
Why physical state changes are the easiest to do
Why you should prepare yourself for the "not so good days"
How to find your why
Why it matters who you associate with
What daily routine you should start doing today

If you're interested in digging deeper into the Art of Sales, being sure to subscribe on iTunes or Stitcher to get the latest updates when new episodes are published.