A Strategy Session: Profiting from Facebook

03/07/19 • 61 min

Part II - Using Facebook to connect with your buyers Our guest, artist Dave Emmons has over 85,000 followers on Facebook and has cut his show schedule from over 30 a year to only 4. Will Dave's tips work for you? We highlight how Facebook works and why it is powerful, containing step by step tips that are solid and time-tested. Expect an overall marketing plan that goes beyond the free FB tutorials and details how to utilize them to strategically impact your sales. learn how to use FB tools to identify the exact demographics of your potential fans using the analytics and stats from FB to refine and target your advertising learn how to use your FB page to bring buyers to your art fair booth Learn how to use the tools so you can start today to take advantage of the huge Facebook platform of 2 billion monthly active users who use Facebook each and every month. Click here for a video that illustrates the lessons taught on this podcast: https://player.vimeo.com/external/ Dave's website: https://www.vermontnaturecreations.com/ His Facebook page: https://www.facebook.com/hangingwatergardens/

Previous Episode

Can Facebook Really Help You Sell Your Work?

The high overhead of doing 30 shows a year exhausting you? What if you only did 20? or 10? When I first started my websites I thought if I only I could earn an extra $500 a month that would be great. Now nearly 15 years later I'm no longer putting up a tent and traveling to events. Social media, learning its ins and outs, made the difference for me. Dave Emmons shares some of the same background I do. He has participated in art fairs for 27 years. A whle back he thought there "might be a better way" to sell his work, he was starting to hate what he was doing. Whether you are new to this business of art fairs and are intrigued with having more freedom in your life or you are a long time veteran and just want to slow down, Dave's and my premise is "let's get online." Your customers ARE online, an international audience, online 24/7. You have (or should have) mailing lists. You probably have a website. You're probably on Facebook, maybe even a FB business page. Can you put it to work to improve your life? Dave is an artist who also coaches other artists on the skills needed to sell their work online. If you're saying, "I've tried that"; "I'm too busy", "It's too complicated" or a myriad other reasons, give a listen to this podcast. I think it might help you. Get started with Dav's free online masterclass. To register visit www.ArtistMarketingFormula.com. Learn more about Dave Emmons and his ideas: https://www.daveemmons.com/p/step-by-step-success-with-facebook-marketing-for-the-artist-and-craftsperson

Next Episode

How I Built a New Business out of my Art Fair Career

There are thousands of artists in the U.S. who participate in art fairs for years and years. There are many who drop out after a few years (it's a lot of work!). Then there are those who take their art fair experience to build their own business, leaving the street behind. A fair number have become show organizers: Jim Delutes in Colorado, Bonnie Blandford in Michigan, Donna Beaubien in Michigan, Bill Kinney in the East and Carla Fox in Oregon. We'll be hearing from these entrepreneurs: Carolyn Edlund, founder of Artsy Shark, a top ten art blog, who spent 20 years running a production studio making and selling jewelry, and now writes and consults on business topics for artistsDrew Hendrix, President of Red River Paper, founded in 1997 with over 40 years experience in fine papers that are integral to many art fair artistsLuke Block, a veteran of art fairs as a potter, who is part of the team at FlourishDisplays.comJeff Abele, GrandStandApps.com, a software developer focused on the art fair business who has developed a state-of-the-art app to enable artists and art fairs to connect with their audiencesMarissa Wagley of US Weight, a company that works with artist/inventor Jim Eaton to market the weights he designed for his art fair booth Learn how each of them took their life experiences and extended them to a new business.