Art Fair Artists Success Show

A solidly functional website can change your life. It is the art fair that never closes. It can reconnect you with a former collector of your work and expose it to a worldwide audience. It opens the door very wide to new opportunities and has the potential to change your life. Did you hire a designer to create your site and now it is complete? Or maybe you did it yourself and it is nagging at you for attention again. Facing the fact that a website is never finished is one of the less pleasant facts of life. If you want your site to do its job (market/sell your art) then that requires regular refinements and updates, and sometimes a drastic overhaul. This podcast focuses on examining your existing website. Some of the topics: Is your site up to date?   What are the standards you need to meet?Should you modify it to match the current design style?Does your site fit your marketing plan? Is it geared to your target customers?How big should it be?Should it be a store?How often should you update?How often should you revise it?Are you collecting email addresses? Getting Traffic What you need to know about Google Using Social MediaQ & A Our guest is veteran web designer Franklin Piuck, Cyberhenge.com, Web Design for the Arts and Small Business. Frank's own interests and contacts have caused him to develop a customer base largely involved in fine arts, designer crafts, and specialized antiques and collectibles.

Part IV -  Marketing Art Through Social Media: Instagram Instagram is a photo and video-sharing networking service owned by Facebook. The app allows users to upload media and the posts can be shared publicly or with pre-approved followers. Users browse other users' content by tags and locations, and view trending content. Users can like photos and follow other users to add their content to a feed."  It has over a billion users. Because Instagram is all images and videos it is a perfect tool for artists to showcase their work and develop followers.  OUr guests: Catherine Freshley is an  painter from Portland, OR. She is dedicated to disproving the starving artist stereotype. Her Instagram followers appreciate her candid approach to talking about the business side of being an artist besides appreciating her art.Jay McDougall is a contemporary wood sculptor from Minnesota with a long history of exhibiting at the nation's best art festivals. In recent months in order to continue to earn his living with his art he has spent a lot of time online working on his own online skills and partnering with friends to builid an Instagram empire. Dawn Wilson, a photographer and writer from Estes Park, CO, who integrates her website, Facebook and Instagram to manage her sales and serve as president-elect of the North American Nature Photography Association.Renzo Iglesias, a jeweler from Florida who uses Instagram to drive traffic to his site, find his audience, increase awareness, and most importantly, drive sales,

Part V: Marketing Art Through Social Media/Pinterest The Pinterest social media platform with over 335 million users could just be the missing piece of your social media marketing plan. Using its tools it will help you can hone your sales strategy to build a following. 28 Pinterest Statistics Marketers Should Know in 2020: There are more than 2 billion searches on Pinterest every month. 600 million of Pinterest's monthly searches are visual High-income households are twice as likely to use Pinterest than low-income households.  Our guest Brian Reagan: "Pinterest is a gateway to my website that I can't duplicate with any other social media outlet. Before I kicked up Pinterest, I really didn't have a national audience.  I was limited to the individuals that we have met doing events in Ohio, Michigan, and Indiana. I am getting eyeballs that would never have found my website." More about Brian and his business:  Website: bhpltdohio.com  | NEW Pinterest: bhpltdohio0107 | Facebook: bhpltdohio | Instagram: brickhouse.partners.ltd  |

Listen as we draw the names for the prizes in the "Just $2" fundraising.  In place of our annual Pledge Drive this year we are figuratively "passing the collection plate", asking for support for our art fair websites, ArtFairCalendar.com, ArtFairInsiders.com, ArtShowReviews.com, CallsforArtists.com and ArtFairRadio.com.  Some of our friends have donated prizes. Using Random.org we'll draw the names of the winners. The prizes are:  from Flourish Displays, a $300 gift certificatePhotographer & all round good guy who has helped so many of us Larry Berman is donating $200 worth of special expertise and his photography servicesFranklin Piuck of Cyberhenge.com is donating four 15 minute private website review Zoom sessions. You remember Frank, he did two website podcasts with me and a Zoom meeting to help artists get those websites working.

You support our websites with your donations and we really appreciate it. Listen as Connie Mettler, host of ArtFairRadio.com and ArtFairCalendar.com and Kena Berthiaume, Crafts Coordinator at the New Orleans Jazz Fest, draw the names for the winners in the 2017 Pledge Drive. We'll give away nearly $5000 in prizes to our patrons.  Prizes courtesy of Flourish.com, ProPanels.com, RedRiverPaper.com, Amazon.com, CanopyWeights.com, CanopyBanners.com, ACTinsurance.com, BermanGraphics.com  and many more.