Website Building #2 - Review your site with an expert

A solidly functional website can change your life. It is the art fair that never closes. It can reconnect you with a former collector of your work and expose it to a worldwide audience. It opens the door very wide to new opportunities and has the potential to change your life. Did you hire a designer to create your site and now it is complete? Or maybe you did it yourself and it is nagging at you for attention again. Facing the fact that a website is never finished is one of the less pleasant facts of life. If you want your site to do its job (market/sell your art) then that requires regular refinements and updates, and sometimes a drastic overhaul. This podcast focuses on examining your existing website. Some of the topics: Is your site up to date?   What are the standards you need to meet?Should you modify it to match the current design style?Does your site fit your marketing plan? Is it geared to your target customers?How big should it be?Should it be a store?How often should you update?How often should you revise it?Are you collecting email addresses? Getting Traffic What you need to know about Google Using Social MediaQ & A Our guest is veteran web designer Franklin Piuck, Cyberhenge.com, Web Design for the Arts and Small Business. Frank's own interests and contacts have caused him to develop a customer base largely involved in fine arts, designer crafts, and specialized antiques and collectibles.