Architecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers
Jon Clayton
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Launch Your Way To Success (No More Feast & Famine!) with Sigrun | 044
Architecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers
08/29/24 • 45 min
Jon discusses how architecture practices can escape the feast and famine cycle by using launches as part of their marketing strategy. He is joined by Sigrun, an award-winning business coach, best-selling author, and entrepreneur, who explains the power of launching to create a steady and predictable pipeline of work. Sigrun shares her journey from studying architecture to becoming a leading business mentor and outlines how architects can implement launches to grow their practices. The episode also touches on the potential for architects to create online courses as an additional revenue stream. Sigrun offers practical insights into creating excitement through events, addressing common misconceptions, and the stages involved in the launch process.
Today's Guest...
Sigrun is an award-winning business coach, bestselling author, and multiple 7 figure entrepreneur. She is on a mission to accelerate gender equality through female entrepreneurship. She’s been called the leading business mentor for online entrepreneurs in Europe, is a TEDx speaker, and host of the top-rated Sigrun Show podcast. Sigrun’s online business journey started shortly after finishing her master’s degree in architecture. She’s since been featured in Forbes and numerous leading media publications in Europe and has won 5 Stevie Awards; as the Hero of the year, Entrepreneur of the year, Solo entrepreneur of the year, Manager of the year, and Sales Achievement of the year.
Episode Highlights...
00:00 Introduction
01:44 Meet Sigrun: Business Coach and Entrepreneur
04:37 Sigrun's Journey from Architecture to Online Business
19:22 The Concept of Launching Explained
23:15 The Power of Limited Editions
24:17 Creating Urgency in Marketing
25:40 Addressing Skepticism in Service Businesses
28:01 Effective Launch Strategies for Service Businesses
29:39 Stages of a Successful Launch
33:53 Leveraging Digital Products for Architects
34:28 Success Story: Zero Energy Buildings
38:59 Final Thoughts on Launching
41:50 Exploring Iceland: A Personal Favorite
44:02 Conclusion and Next Episode Preview
Key Takeaways...
The Power of Launching:
Launching is a marketing strategy that creates excitement and urgency around a product or service. By planning and executing a well-structured launch, you can significantly boost their sales in a short period. This approach works for is applicable not only to products but also to services and can lead to a more efficient and effective way of attracting and retaining clients.
Building Expertise and Authority:
Sharing expertise through online courses or digital products can enhance a business's authority in its field. By teaching others, businesses not only diversify their income streams but also attract new clients who recognize their expertise. This dual benefit can lead to increased business through both educational content and traditional service offerings.
Creating Urgency and Scarcity:
Communicating limited availability of services or spots creates a sense of urgency and encourages prospective clients to act quickly. This strategy is particularly effective in service-based businesses, as it ensures that potential clients do not delay making a decision, which can help in maintaining a steady flow of work and avoiding peaks and troughs in workloads.
Links Mentioned In The Episode...
Get Sigrun’s Book ‘Kickstart Your Online Business’ Now - For Free 🎁
Interested in working with Jon?
👉 Book a chat with Jon to explore working with him 📞
Resources...
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).
👉 Join our (free) WhatsApp Discussion Group 🎁
👉 Foll...
1 Listener
How To Update Your Personal Brand With Your Business with Laura Pearman | 058
Architecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers
12/05/24 • 40 min
Jon chats with Laura Pearman, an expert in personal branding about the importance of personal branding for solo and small firm architecture practice owners. They discuss how you can adapt your personal brand as your business grows. Laura shares tips on how to start and build a strong personal brand, and explains common misconceptions people have about it. They also discuss how external factors like your views on the environment and technology may influence your personal brand. Jon and Laura also share personal stories about their own experiences. Laura shares steps you can take today to align your personal brand with your business goals.
Today's Guest...
Laura Pearman is an internationally recognised Personal Brand Consultant with over a decade of experience helping leaders create impactful and authentic personal brands. Based in the UK, Laura specialises in bespoke strategies, combining creative vision with sharp business acumen. She’s known for her quirky Vintage style, straight-talking Northern charm, and ability to bridge the gap between business owners and creatives. Laura’s work has empowered countless leaders to elevate their authority, embrace their uniqueness, and drive results.
Episode Highlights...
00:00 Introduction
01:15 Meet Laura Pearman: Personal Brand Consultant
05:33 Personal Branding Misconceptions
09:11 Challenges for Architects in Personal Branding
15:52 Practical Steps for Personal Branding
23:04 Client Success Stories
29:11 Final Thoughts and Takeaways
39:09 Conclusion and Next Episode Preview
Key Takeaways...
Your Personal Brand Grows with You
Your personal brand isn’t something you set up once and forget about. It changes as your business and the industry evolve, so you’ll need to keep refining and updating it to stay relevant.
Stay True to Who You Are
The best personal brands feel real and reflect who you truly are. Make sure your brand matches your values and those of your business to create a consistent and relatable image.
Use Research to Guide Your Brand
Good personal branding is based on research. Look into industry trends, key players, and new ideas. Tools like the PESTLE model can help you spot what matters and keep your brand relevant.
Links Mentioned In The Episode...
Grab Laura’s Personal Branding Checklist 🎁
Connect with Laura on Instragram 🤝
Watch Laura’s YouTube Channel 📹
—--
Interested in working with Jon?
👉 Book a chat with Jon to explore working with him 📞
Resources...
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).
👉 Join our (free) WhatsApp Discussion Group 🎁
👉 Follow or Connect with Jon on LinkedIn 🤝
👇 And if you enjoyed this episode...
Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.
In The Next Episode...
Next time Jon is joined by Derek Timms to discuss common outsourcing mistakes in architecture.
1 Listener
Communicating Your Brand With Confidence with Vardeep Edwards | 060
Architecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers
12/19/24 • 46 min
Jon talks with branding expert Vardeep Edwards. They discuss what it takes to build a unique brand in a crowded market. You will learn about the importance of understanding and developing your brand, and how to make a real connection with people. Vardeep shares her experience and gives practical tips on defining your brand identity, creating emotional connections, and using different content types to raise brand visibility. They also touch on the role of AI tools in branding. This episode aims to help small architecture practice owners grow a successful business.
Today's Guest...
Vardeep Edwards is the founder of The Branding Fox - a Brand Development & Design studio dedicated to your brand transformation. She has over twenty years of experience and has worked with the likes of ODEON, Marie Curie, Pentagram & EMAP, helping growing businesses with their branding and design needs. Vardeep believes that creating a brand foundation is crucial for your business to grow. She can help you translate this concept into an impactful and purposeful brand identity so that you have clarity on your brand, your positioning and how to attract your dream clients.
Episode Highlights...
00:00 Introduction
01:13 Meet Vardeep Edwards: Branding Expert
03:22 The Importance of Branding
06:18 Defining Your Brand Identity
09:00 Understanding Your Audience
12:44 Bringing Personality to Your Brand
20:10 Content Creation Tips
25:42 Building Emotional Connections
29:59 Raising Brand Visibility
33:33 Integrating Branding into Your Business
37:22 The Role of AI in Branding
41:43 Travel Stories and Conclusion
Key Takeaways...
Understand Your Brand and Audience
You need to be clear about what your brand stands for—its values, identity, and what makes it different. At the same time, it’s just as important to know who your audience is, what they need, and where they spend their time. This understanding helps you create better branding and marketing plans.
Keep Developing Your Brand
Your brand isn’t something you set up once and leave. It’s a process that grows with your business. You should regularly check what’s working, listen to feedback, and adjust as the market changes. This way, your message stays clear and makes sense to your audience.
Build Real Connections Through Content
Sharing real and interesting stories, like behind-the-scenes moments or personal experiences, helps people trust you. Creating content—both long posts and short updates—shows your brand’s personality and message. Use things like social media, interviews, or in-person chats to connect with people and build stronger relationships.
Links Mentioned In The Episode...
Connect with Vardeep on LinkedIn
Vist Vardeep’s Website – The Branding Fox
—--
Interested in working with Jon?
👉 Book a chat with Jon to explore working with him 📞
Resources...
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).
👉 Join our (free) WhatsApp Discussion Group 🎁
👉 Follow or Connect with Jon on LinkedIn 🤝
👇 And if you enjoyed this episode...
Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.
In The Next Episode...
Next time, Jon looks back at the past year in a special festive episode.
1 Listener
Reduce Your Risk Designing Roofs With James Talman | 015
Architecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers
02/08/24 • 29 min
In this episode, Jon hosts Architecture Business Club with guest James Talman, CEO of the National Federation of Roofing Contractors and Competent Roofer. They delve into the intricacies of roofing in architectural designs and how architects can minimise risks to ensure that their next roof is designed and built properly. James also shares important information about the NFRC's crucial role in enhancing technical excellence in roofing, elevating industry standards, and offering free resources. The discussion further explores the Building Safety Act and how the industry is preparing to implement it to ensure safety and professionalism.
Today's Guest...
James Talman is the CEO of the National Federation of Roofing Contractors (NFRC) and CompetentRoofer. Since 2016, James has led a transformation focused on enhancing technical excellence in roofing and elevating industry standards. He's played a key role in partnerships, including CITB's RoofCERT accreditation programme, and represents the NFRC globally, fostering connections with roofing bodies in China, Germany, USA, and Canada. James, a board member of Build UK, balances his professional life with a passion for sports and the outdoors.
Episode Highlights...
00:53 Introduction to the Guest - James Talman
01:39 Personal Interests and Hobbies
03:23 Understanding the National Federation of Roofing Contractors (NFRC)
06:29 Benefits of Working with NFRC Registered Contractors
08:41 Understanding the Competent Roofer Scheme
10:27 How NFRC Can Assist Architecture Practices
15:32 Reducing Risks and Ensuring Compliance
20:09 Understanding the Building Safety Act
24:49 Career Opportunities in Roofing
26:16 Personal Travel Experiences
27:34 Connecting with NFRC Online
28:31 Conclusion and Preview of Next Episode
Key Takeaways...
👉 The National Federation of Roofing Contractors (NFRC) is a membership organisation that provides support and resources for contractors, manufacturers, and service providers in the roofing industry.
👉 The NFRC offers a Competent Roofer scheme, which allows roofing contractors to self-certify their work to building regulations, eliminating the need for separate building control inspections.
👉 NFRC registered contractors undergo rigorous inspections and audits to ensure their commercial probity, office procedures, and health and safety standards meet industry standards.
👉 Working with NFRC registered contractors provides advantages such as independent inspections, comprehensive guarantees, compliance with data provision, and recourse in case of any issues.
👉 The NFRC has connections with suppliers and manufacturers in the roofing industry and can assist in finding specialist roofing contractors for specific projects, such as heritage buildings.
👉 The NFRC provides resources on its website, including essential safety information, guidance bulletins, and books on various types of roofing.
👉 The NFRC is actively involved in the development of the roofing industry, including implementing mandatory technical competencies and promoting careers in roofing.
👉 The Building Safety Act has introduced legislation and frameworks for competency in the construction industry, including roofing, to ensure safety standards are met.
👉 The NFRC is available to provide support, advice, and guidance to architects and other professionals involved in roofing projects.
Links Mentioned In The Episode...
NFRC’s Website > https://www.nfrc.co.uk/
-----
👇 Click the link below to grab the Architecture Business Blueprint 🎁
It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.
https://architecturebusinessclub.com/blueprint
-----
👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁
https://architecturebusinessclub.com/waitlist
👇 And if you enjoyed this episode...
Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.
👇 Follow or Connect with Jon on LinkedIn at...
https://www.linkedin.com/in/mrjonclayton/
In The Next Episode...
Next time Jon chats with business coach Mike Cole about embracing your neurodivergent quirks.
Finding and Vetting Reliable Building Contractors with Linden Dover | 001
Architecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers
11/16/23 • 30 min
In this episode of the Architecture Business Club podcast, host Jon Clayton talks with Linden Dover, co-founder and COO of Weaver, an online platform that assists architects and design professionals in finding, vetting, and hiring building contractors. Linden shares the rigorous three-step approach adopted by Weaver to vet contractors, emphasizing the importance of continual assessment. He also discusses his past experiences, specifically a 2016 instance regarding a rogue contractor that eventually led to the founding of Weaver. Ultimately, the continual vetting process maximises the chances of a successful match between a project and contractor and also ensures clients have a pleasant experience.
Today's Guest...
Linden Dover is an entrepreneur and seasoned property development professional with a deep-rooted passion for design, craftsmanship, and innovation. As the Co-Founder and COO of Weaver, an online platform connecting contractors to home renovation projects in the UK, he has cultivated a thriving network of trusted professionals. The platform, recognized and backed by influential industry leaders like BTOV, FJ Labs, and Atlassian Executives, stands as a testament to his commitment to elevating the construction and renovation industry.
Episode Highlights...
00:00 Introduction and Overview
01:01 Meet the Guest: Linden Dover
01:57 Linden's Personal Journey and Relocation to Mallorca
03:02 The Birth of Weaver: A Story of Overcoming Challenges
06:55 The Weaver Vetting Process: Ensuring Quality Contractors
14:38 The Importance of Continual Assessment
16:47 The Two-Way Vetting Process: Ensuring Quality Projects
18:31 Tips for Finding the Right Contractor
23:09 The Importance of Respect and Communication in the Construction Industry
27:54 Linden's Favorite Place: A Hidden Gem in Mallorca
29:37 Conclusion and Farewell
Key Takeaways...
Do your due diligence: Don't just rely on looks or recommendations. Interrogate and thoroughly assess potential contractors.
Visit ongoing projects: Whenever possible, go visit a project that the contractor is currently working on. This will give you a good sense of their workmanship and the way they conduct themselves on site.
Verify credentials: Check if the contractor has the appropriate insurances and references for your specific type of project. Make sure they have the necessary experience and expertise.
Get references and verify them: Reach out to past clients and ask them about their experience working with the contractor. Ask about their communication, timeliness, and ability to resolve disputes.
Continual assessment: Look for contractors who are continually assessed and have a good track record. Consider working with platforms or networks that provide ongoing evaluation and feedback.
Consider specialization: If your project requires specific skills or expertise (e.g., sustainable design, unique materials), ensure that the contractor has experience in that area.
Avoid solely focusing on price: While cost is an important factor, prioritize factors such as communication, timeliness, and overall fit for your project. Cheaper quotes may lead to unexpected costs and low-quality work.
Provide feedback: Communicate with contractors and provide feedback on their performance. This helps them improve and ensures transparency.
Links Mentioned In The Episode...
Learn more about Weaver at...
https://www.weaver.build/architects
Linden’s LinkedIn Profile
https://www.linkedin.com/in/linden-dover-1b080315
Linden’s Email Address
What To Do Next...
Get Jon’s free weekly email newsletter (so you never miss an episode).
https://mrjonclayton.co.uk/abc
Leave a positive review to support the show.
https://www.podchaser.com/podcasts/architecture-business-club-5485140
Connect with Jon on LinkedIn (with a personalized connection request).
https://www.linkedin.com/in/mrjonclayton/
Find Jon on other social media platforms by searching for...
@mrjonclayton
Subscribe to Jon’s YouTube channel here.
Building Good Habits for More Success in Business with Hayley Watts | 081
Architecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers
05/15/25 • 33 min
Jon is joined by productivity and habits coach Haley Watts to discuss the psychology of habits and offer practical tips for small firm founders in architecture. They discuss the Four Tendencies of habit formation, strategies for managing to-do lists, and the importance of balancing work with personal interests. Haley also shares insights on creating small, actionable habits and provides advice on how to leverage energy levels for better task management. The conversation offers valuable guidance for anyone looking to improve productivity and achieve more freedom and fulfillment in their business.
Today's Guest...
Hayley Watts is a productivity and habits coach and trainer. She helps people who are juggling too much to get clear on their priorities, reduce their stress and help them grow their businesses. She has been delivering training around productivity and people management for the last 10 years, and now helps people who are running their own businesses to get focused.
Episode Highlights...
00:00 Introduction
01:33 Meet Haley Watts: Productivity and Habits Coach
03:36 Understanding Habit Formation
06:50 Effective Use of Calendars and To-Do Lists
11:26 Creating and Sustaining New Habits
14:05 Managing Overwhelm and Prioritising Tasks
24:10 Weekly Planning Strategies
28:03 Final Thoughts and Takeaways
31:32 Closing Remarks and Contact Information
Key Takeaways...
Build small habits that stick
Start with tiny steps you can do easily.
Link your new habit to something you already do – like brushing your teeth or making tea.
Celebrate little wins to help you keep going.
Plan your day in a way that works for you
Use a simple system to keep track of what needs doing.
Start with the most important jobs, and think about when you have the most energy.
You can use a calendar, a journal, or even post-it notes – whatever helps you stay on track.
Stop feeling overwhelmed
When your tasks are all over the place, your brain feels messy too.
Keep everything in one spot and break big jobs into small steps.
This makes things feel easier and helps you stay in control.
Links Mentioned In The Episode...
Connect with Hayley on LinkedIn
—--
Want to explore podcasting for your business?
👉 Book a chat with Jon to explore working with him 📞
Interested in joining our membership community?
👉 Click here to JOIN THE WAITLIST 😀
Resources...
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).
👉 Follow or Connect with Jon on LinkedIn 🤝
👇 And if you enjoyed this episode...
Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.
In The Next Episode...
Next time, Jon explores how to stay positive even when you’re feeling down.
Starting Your Architecture Side Hustle (How & Why I Did It) | 004
Architecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers
11/23/23 • 14 min
In this episode of Architecture Business Club, host Jon discusses starting his own architectural design side hustle in 2010. He takes us through his motivation for starting a side business, shares details about the challenges he faced including dealing with job insecurity due to redundancy and his drive to create a location-independent business. Jon provides insights on how he got off the ground with consultations, grant funding opportunities, and forming a business plan. He also highlights the importance of having a proper presence for the business and a great online presence. In the latter part of the episode, he provides advice for those thinking of pursuing a similar path about avoiding perfectionism, understanding their motivations, and advice on possible conflicts of interest with current employers. The episode concludes with Jon sharing his lessons learned and answering key considerations for anyone thinking about starting an architecture side hustle.
Episode Highlights...
00:00 Introduction and Background
01:08 Understanding Side Hustles
01:32 Why Start a Side Hustle?
03:20 Starting the Side Hustle Journey
07:35 Overcoming Perfectionism and Launching the Business
10:31 Reflections and Lessons Learned
12:37 Tips for Starting a Side Hustle
13:50 Closing Remarks and Future Episodes
Key Takeaways...
👉 Starting a side hustle in architecture can provide additional income and flexibility.
👉 Side hustles are usually extra jobs or small businesses done outside of a regular job.
👉 Starting a side hustle can be motivated by factors like job insecurity, the desire for location independence, and the need for extra money.
👉 To start a side hustle, it is important to have a plan and consider factors like business goals, products/services, competition, and financial forecasts.
👉 Seeking advice from professionals, such as mentors, accountants, and insurance brokers, can be beneficial when starting a side hustle.
👉 Establishing a virtual office, creating a website, and setting up business listings are important steps to establish a presence for the side hustle.
👉 It is important to consider why you are starting a side hustle and whether you want it to remain a small venture or grow into a larger business.
👉 Contingency plans should be considered in case the side hustle grows more quickly than expected or takes up more time.
👉 Finding a niche and being clear about who you want to serve can help differentiate the side hustle and attract the desired types of projects.
👉 Connecting with professionals, peers, and industry organisations can provide valuable advice and support for running a side hustle in architecture.
Free Places To List Your Business Online
Apple Maps > https://businessconnect.apple.com/
Bing Places > https://www.bingplaces.com/
Free Index > https://www.freeindex.co.uk/advertise.htm
Thomson Local > https://www.thomsonlocal.com/product/freelisting
Yell > https://www.yell.com/free-listing/
Yelp > https://business.yelp.com/advertise/free-online-business-advertising/
-----
👇 Click the link below to grab the Architecture Business Blueprint 🎁
It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.
https://architecturebusinessclub.com/blueprint
-----
👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁
https://architecturebusinessclub.com/waitlist
👇 And if you enjoyed this episode...
Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.
👇 Follow or Connect with Jon on LinkedIn at...
https://www.linkedin.com/in/mrjonclayton/
In The Next Episode...
Next time, Jon chats wit...
How To Calculate Your Ideal Income: How Much Money Is Enough? | 078
Architecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers
04/24/25 • 13 min
Jon discusses how much money is enough for both you and your architecture business. Jon guides listeners through a step-by-step exercise to calculate personal and business income requirements, dispels common myths, and offers practical advice to maintain profitability. He emphasises the importance of considering both short-term needs and long-term financial goals. Additionally, Jon introduces the Profit First method for allocating business revenue. Tune in to gain clarity on your financial targets and ensure your business's financial health.
Episode Highlights...
00:00 Introduction
01:38 Understanding Your Financial Needs
03:56 Calculating Your Monthly Income
05:08 Planning for Annual and Unexpected Expenses
07:03 Setting Long-Term Financial Goals
08:50 Determining Your Business Revenue Needs
09:50 Profit Allocation and Business Expenses
12:08 Conclusion and Next Steps
Key Takeaways...
Know how much money you need
You need to be clear on how much money you need to live and run your business. This means knowing what you need to take home each month, as well as saving for once-a-year bills and surprise costs. It helps you stay on top of things and avoid money stress.
Set money goals for your business
Break your income into steps. Start with what you need each month to get by. Then look at your yearly costs. Finally, think about what you want in the future. These steps make it easier to plan your business income and keep things growing.
Split your money the smart way
One way to manage your money is from the book Profit First. You split what your business earns like this:
💸 50% for paying yourself
🏢 30% for running the business
💰 15% for tax
📈 5% for profit
This helps you make sure everything is covered — and that you’re not just working, but earning too.
—--
Want to explore podcasting for your business?
👉 Book a chat with Jon to explore working with him 📞
Interested in joining our membership community?
👉 Click here to JOIN THE WAITLIST 😀
Resources...
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).
👉 Follow or Connect with Jon on LinkedIn 🤝
👇 And if you enjoyed this episode...
Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.
In The Next Episode...
Next time, Jon chats with architect Joe Wright about his changing approach to business.
Set Up Your Google Business Profile (To Get More Leads) with Melanie Boylan | 043
Architecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers
08/22/24 • 38 min
Jon is joined by Melanie Boylan, an award-winning social media trainer and Google Business Profile specialist. Melanie explains how optimising Google Business Profiles can significantly enhance online visibility for architecture firms. The episode covers the basics and benefits of Google Business Profiles, including step-by-step guidance on setup, optimisation tips, and unique features like FAQs and call-to-action options. Melanie also shares how to leverage tools for consistent posting and answers listener questions about managing profiles efficiently. Melanie also shares her personal interest in space and science, and her experiences sharing this passion with her family. The episode ends with insights about the benefits of having a well-optimised online presence and practical advice for small architecture firms to get started.
Today's Guest...
Melanie Boylan is an award-winning Social Media Trainer, Digital Marketer, Speaker, Journalist and award-winning Podcaster with The Monday Morning Marketing Podcast and has been training and managing social media accounts for business since 2013.
Episode Highlights...
00:00 Introduction
01:15 Meet Melanie Boyland: Social Media and Google Business Profile Expert
01:50 Melanie's Passion for Space and Science
05:08 The Importance of Google Business Profiles for Architects
07:54 Setting Up and Optimising Your Google Business Profile
11:43 Maximising the Benefits of Google Business Profiles
18:37 Posting and Managing Your Google Business Profile
25:23 Final Tips and Recommendations
33:22 Conclusion and Farewell
Key Takeaways...
Importance of Having a Website and Google Business Profile:
Having a website provides a central hub for all your business information and content. A Google Business Profile complements your website by improving your search engine visibility and making it easier for potential clients to find and contact you.
A simple and clear website is often sufficient for service businesses, and a Google Business Profile can greatly enhance your online presence by presenting your business in Google search results and Maps.
Fully Optimising Your Google Business Profile:
Fully optimising your profile involves more than just setting it up; it requires filling out all available fields, regularly posting updates, and encouraging client reviews.
Regularly check and update the profile to ensure accuracy and relevance. Google may add categories based on how people find you, so it's important to review these periodically to manage customer expectations and avoid misunderstandings.
Leveraging Google Business Profile Features for Engagement:
Google Business Profile allows for various types of posts, including text, images, videos, and even scheduling links, which can drive engagement and facilitate easy contact with clients.
Features such as call-to-action buttons, FAQ sections, and review management can significantly streamline the customer journey, making it easier for them to contact you directly from the search results, thus enhancing user experience and increasing the likelihood of converting inquiries into clients.
Links Mentioned In The Episode...
Connect with Melanie on LinkedIn
---
Interested in working with Jon?
👉 Book a chat with Jon to explore working with him 📞
---
Resources...
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).
👉 Join our (free) WhatsApp Discussion Group 🎁
👉 Follow or Connect with Jon on LinkedIn 🤝
👇 And if you enjoyed this episode...
Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.
In The Next Episode...
Next time award-winning business coach Sigrun joins Jon to talk about using launches to scale and gr...
How To Build a LinkedIn Profile That Attracts More Clients with Maja Kovacic-Kalra | 084
Architecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers
06/05/25 • 34 min
Jon is joined by marketing coach Maya Kovacic-Kalra, a former architect who provides a comprehensive guide on optimising LinkedIn profiles to attract more clients and better projects. The discussion covers essential elements like the importance of a compelling headline, an effective LinkedIn banner, a professional profile photo, and a strong about section. Maya stresses the importance of clear call-to-actions and using the featured section to enhance profile engagement. The episode includes examples and practical tips to help architects stand out on LinkedIn and make the most of their online presence.
Today's Guest...
Maja Kovacic-Kalra is a former architect turned marketing coach who spent over a decade in practice. Maja knows the pain of doing great work... and still feeling invisible. Relying on word of mouth. Taking on underpaid, uninspiring projects just to stay afloat. Working with difficult clients. But she’s also seen the difference when you're working on projects you actually enjoy, getting paid properly, and not burning yourself out in the process. Her mission is to help architects get more of the right work with clients who respect and value you. So you can work on projects you love and earn the money you deserve without working crazy hours.
Episode Highlights...
00:00 Introduction
01:24 Meet Maya Kovacic-Kalra: From Architect to Marketing Coach
03:54 What Makes Up A LinkedIn Profile?
09:56 The Importance of a Strong LinkedIn Headline
14:52 Crafting an Effective LinkedIn Banner
18:28 Perfecting Your LinkedIn Profile Photo
20:04 Maximising the Blue Link and About Section
28:07 The Featured Section: A Key Element
29:38 Maya's Favourite Travel Destination
31:17 Conclusion and Final Thoughts
Key Takeaways...
Make Your LinkedIn Headline Work for You
Your headline should do more than just say your job title. Use it to tell people who you help, what you do, and how it helps them. Try a simple format like: “I help [type of person] do [what you do] so they can [benefit].”
👉 Focus on the first 45–60 characters—this is what people see first when you show up in searches or invites.
Design a Banner That Tells Your Story
Your LinkedIn banner is the big image at the top of your profile. Use it to grab attention and show:
📢 What you do and why it matters
✅ Proof of your work (like logos or quotes from happy clients)
👉 A simple message that tells people what to do next (like “Book a call”)
Make sure the text is easy to read on both phone and computer, and check that nothing is hidden behind your profile photo.
Use the ‘About’ and ‘Featured’ Sections to Show How You Help
The ‘About’ section is a place to share your story—not just your CV. Talk about the problems your ideal client has, and how you help fix them. Keep it clear and friendly.
In the ‘Featured’ section, add links to your best work or offers. Put the most important link first—the one you want people to click. This should match the call to action in your banner.
Links Mentioned In The Episode...
Grab Maja’s Free PDF Guide ‘Your Next Step to a Stronger LinkedIn Profile’
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Architecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers currently has 88 episodes available.
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The podcast is about Entrepreneurship, Design, Podcasts, Arts and Business.
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The episode title 'Launch Your Way To Success (No More Feast & Famine!) with Sigrun | 044' is the most popular.
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The average episode length on Architecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers is 31 minutes.
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Episodes of Architecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers are typically released every 7 days.
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The first episode of Architecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers was released on Sep 26, 2023.
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