Set Up Your Google Business Profile (To Get More Leads) with Melanie Boylan | 043
08/22/24 • 38 min
Jon is joined by Melanie Boylan, an award-winning social media trainer and Google Business Profile specialist. Melanie explains how optimising Google Business Profiles can significantly enhance online visibility for architecture firms. The episode covers the basics and benefits of Google Business Profiles, including step-by-step guidance on setup, optimisation tips, and unique features like FAQs and call-to-action options. Melanie also shares how to leverage tools for consistent posting and answers listener questions about managing profiles efficiently. Melanie also shares her personal interest in space and science, and her experiences sharing this passion with her family. The episode ends with insights about the benefits of having a well-optimised online presence and practical advice for small architecture firms to get started.
Today's Guest...
Melanie Boylan is an award-winning Social Media Trainer, Digital Marketer, Speaker, Journalist and award-winning Podcaster with The Monday Morning Marketing Podcast and has been training and managing social media accounts for business since 2013.
Episode Highlights...
00:00 Introduction
01:15 Meet Melanie Boyland: Social Media and Google Business Profile Expert
01:50 Melanie's Passion for Space and Science
05:08 The Importance of Google Business Profiles for Architects
07:54 Setting Up and Optimising Your Google Business Profile
11:43 Maximising the Benefits of Google Business Profiles
18:37 Posting and Managing Your Google Business Profile
25:23 Final Tips and Recommendations
33:22 Conclusion and Farewell
Key Takeaways...
Importance of Having a Website and Google Business Profile:
Having a website provides a central hub for all your business information and content. A Google Business Profile complements your website by improving your search engine visibility and making it easier for potential clients to find and contact you.
A simple and clear website is often sufficient for service businesses, and a Google Business Profile can greatly enhance your online presence by presenting your business in Google search results and Maps.
Fully Optimising Your Google Business Profile:
Fully optimising your profile involves more than just setting it up; it requires filling out all available fields, regularly posting updates, and encouraging client reviews.
Regularly check and update the profile to ensure accuracy and relevance. Google may add categories based on how people find you, so it's important to review these periodically to manage customer expectations and avoid misunderstandings.
Leveraging Google Business Profile Features for Engagement:
Google Business Profile allows for various types of posts, including text, images, videos, and even scheduling links, which can drive engagement and facilitate easy contact with clients.
Features such as call-to-action buttons, FAQ sections, and review management can significantly streamline the customer journey, making it easier for them to contact you directly from the search results, thus enhancing user experience and increasing the likelihood of converting inquiries into clients.
Links Mentioned In The Episode...
Connect with Melanie on LinkedIn
---
Interested in working with Jon?
👉 Book a chat with Jon to explore working with him 📞
---
Resources...
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).
👉 Join our (free) WhatsApp Discussion Group 🎁
👉 Follow or Connect with Jon on LinkedIn 🤝
👇 And if you enjoyed this episode...
Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.
In The Next Episode...
Next time award-winning business coach Sigrun joins Jon to talk about using launches to scale and gr...
Jon is joined by Melanie Boylan, an award-winning social media trainer and Google Business Profile specialist. Melanie explains how optimising Google Business Profiles can significantly enhance online visibility for architecture firms. The episode covers the basics and benefits of Google Business Profiles, including step-by-step guidance on setup, optimisation tips, and unique features like FAQs and call-to-action options. Melanie also shares how to leverage tools for consistent posting and answers listener questions about managing profiles efficiently. Melanie also shares her personal interest in space and science, and her experiences sharing this passion with her family. The episode ends with insights about the benefits of having a well-optimised online presence and practical advice for small architecture firms to get started.
Today's Guest...
Melanie Boylan is an award-winning Social Media Trainer, Digital Marketer, Speaker, Journalist and award-winning Podcaster with The Monday Morning Marketing Podcast and has been training and managing social media accounts for business since 2013.
Episode Highlights...
00:00 Introduction
01:15 Meet Melanie Boyland: Social Media and Google Business Profile Expert
01:50 Melanie's Passion for Space and Science
05:08 The Importance of Google Business Profiles for Architects
07:54 Setting Up and Optimising Your Google Business Profile
11:43 Maximising the Benefits of Google Business Profiles
18:37 Posting and Managing Your Google Business Profile
25:23 Final Tips and Recommendations
33:22 Conclusion and Farewell
Key Takeaways...
Importance of Having a Website and Google Business Profile:
Having a website provides a central hub for all your business information and content. A Google Business Profile complements your website by improving your search engine visibility and making it easier for potential clients to find and contact you.
A simple and clear website is often sufficient for service businesses, and a Google Business Profile can greatly enhance your online presence by presenting your business in Google search results and Maps.
Fully Optimising Your Google Business Profile:
Fully optimising your profile involves more than just setting it up; it requires filling out all available fields, regularly posting updates, and encouraging client reviews.
Regularly check and update the profile to ensure accuracy and relevance. Google may add categories based on how people find you, so it's important to review these periodically to manage customer expectations and avoid misunderstandings.
Leveraging Google Business Profile Features for Engagement:
Google Business Profile allows for various types of posts, including text, images, videos, and even scheduling links, which can drive engagement and facilitate easy contact with clients.
Features such as call-to-action buttons, FAQ sections, and review management can significantly streamline the customer journey, making it easier for them to contact you directly from the search results, thus enhancing user experience and increasing the likelihood of converting inquiries into clients.
Links Mentioned In The Episode...
Connect with Melanie on LinkedIn
---
Interested in working with Jon?
👉 Book a chat with Jon to explore working with him 📞
---
Resources...
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).
👉 Join our (free) WhatsApp Discussion Group 🎁
👉 Follow or Connect with Jon on LinkedIn 🤝
👇 And if you enjoyed this episode...
Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.
In The Next Episode...
Next time award-winning business coach Sigrun joins Jon to talk about using launches to scale and gr...
Previous Episode
The Power Of Public Speaking For Architecture Firms with Jackie Goddard | 042
Jon chats with Jackie Goddard, a voice and acting coach. They explore the benefits of public speaking for architects and architecture practice owners, offering practical tips to overcome the fear of public speaking. Jackie, who has extensive experience in acting and coaching, shares her insights on how effective communication can aid in personal and business growth. They also discuss the significance of storytelling, preparation, and the three B's method: Believe, Breathe, and Be Prepared.
Today's Guest...
Jackie Goddard is a former fashion designer and recovering actor who’s spent 30 years working in and around the arts, most recently as a voice and acting coach. Through her company, Power to Speak, Jackie now works with entrepreneurs, business leaders & teams to make them excited about sharing their ideas and developing their Power To Speak. She is often asked to speak to audiences about public speaking, but also to share her thoughts on topics like the acting process, resilience, joy, and failure. Since 2020 Jackie has hosted a podcast, talking to speakers, authors, actors, & entrepreneurs to discover how they use their voice, story, and creativity for their work & wellbeing.
Episode Highlights...
00:00 Introduction
01:22 Meet Jackie Goddard
03:34 The Benefits of Public Speaking for Architects
06:29 Overcoming the Fear of Public Speaking
11:13 Transforming Fear into Excitement
15:55 The Power of Storytelling in Public Speaking
21:18 First Steps to Public Speaking
27:29 The Three B's of Public Speaking
31:38 Conclusion and Final Thoughts
32:45 Favorite Places and Farewell
Key Takeaways...
Preparation is Key:
Jackie emphasises the importance of thorough preparation in overcoming the fear of public speaking. Getting all your thoughts out on paper, organising them, and practicing out loud with someone are crucial steps. Preparation helps to internalise the content, making it easier to present with confidence and fluidity.
The Power of Storytelling:
Incorporating stories into your public speaking can make your message more memorable and engaging. Personal stories are particularly effective because they are easier for the speaker to remember and help build a connection with the audience. The essence is to tell stories that resonate with the audience, not just boast about personal achievements.
Shifting Mindset from Fear to Excitement:
Jackie explains that anxiety and excitement are physiologically similar, and by changing your mindset to see the act of public speaking as an exciting opportunity rather than a daunting task, you can improve your performance. Believing in what you are talking about and focusing on the positive outcomes can transform nervous energy into enthusiasm.
Links Mentioned In The Episode...
Grab Jackie’s (free) guide: ‘Speak With Confidence 101’
Visit Jackie’s Website
Connect with Jackie on LinkedIn
Curious about working with Jon?
👉 Book a chat with Jon to explore working with him 📞
Resources...
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).
👉 Join our (free) WhatsApp Discussion Group 🎁
👉 Follow or Connect with Jon on LinkedIn 🤝
👇 And if you enjoyed this episode...
Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.
In The Next Episode...
Next time Jon chats with Melanie Boylan about Google Business Profiles.
Next Episode
Launch Your Way To Success (No More Feast & Famine!) with Sigrun | 044
Jon discusses how architecture practices can escape the feast and famine cycle by using launches as part of their marketing strategy. He is joined by Sigrun, an award-winning business coach, best-selling author, and entrepreneur, who explains the power of launching to create a steady and predictable pipeline of work. Sigrun shares her journey from studying architecture to becoming a leading business mentor and outlines how architects can implement launches to grow their practices. The episode also touches on the potential for architects to create online courses as an additional revenue stream. Sigrun offers practical insights into creating excitement through events, addressing common misconceptions, and the stages involved in the launch process.
Today's Guest...
Sigrun is an award-winning business coach, bestselling author, and multiple 7 figure entrepreneur. She is on a mission to accelerate gender equality through female entrepreneurship. She’s been called the leading business mentor for online entrepreneurs in Europe, is a TEDx speaker, and host of the top-rated Sigrun Show podcast. Sigrun’s online business journey started shortly after finishing her master’s degree in architecture. She’s since been featured in Forbes and numerous leading media publications in Europe and has won 5 Stevie Awards; as the Hero of the year, Entrepreneur of the year, Solo entrepreneur of the year, Manager of the year, and Sales Achievement of the year.
Episode Highlights...
00:00 Introduction
01:44 Meet Sigrun: Business Coach and Entrepreneur
04:37 Sigrun's Journey from Architecture to Online Business
19:22 The Concept of Launching Explained
23:15 The Power of Limited Editions
24:17 Creating Urgency in Marketing
25:40 Addressing Skepticism in Service Businesses
28:01 Effective Launch Strategies for Service Businesses
29:39 Stages of a Successful Launch
33:53 Leveraging Digital Products for Architects
34:28 Success Story: Zero Energy Buildings
38:59 Final Thoughts on Launching
41:50 Exploring Iceland: A Personal Favorite
44:02 Conclusion and Next Episode Preview
Key Takeaways...
The Power of Launching:
Launching is a marketing strategy that creates excitement and urgency around a product or service. By planning and executing a well-structured launch, you can significantly boost their sales in a short period. This approach works for is applicable not only to products but also to services and can lead to a more efficient and effective way of attracting and retaining clients.
Building Expertise and Authority:
Sharing expertise through online courses or digital products can enhance a business's authority in its field. By teaching others, businesses not only diversify their income streams but also attract new clients who recognize their expertise. This dual benefit can lead to increased business through both educational content and traditional service offerings.
Creating Urgency and Scarcity:
Communicating limited availability of services or spots creates a sense of urgency and encourages prospective clients to act quickly. This strategy is particularly effective in service-based businesses, as it ensures that potential clients do not delay making a decision, which can help in maintaining a steady flow of work and avoiding peaks and troughs in workloads.
Links Mentioned In The Episode...
Get Sigrun’s Book ‘Kickstart Your Online Business’ Now - For Free 🎁
Interested in working with Jon?
👉 Book a chat with Jon to explore working with him 📞
Resources...
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).
👉 Join our (free) WhatsApp Discussion Group 🎁
👉 Foll...
Architecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers - Set Up Your Google Business Profile (To Get More Leads) with Melanie Boylan | 043
Transcript
What if I told you that one of the simplest tools you might be overlooking could drastically transform how your architecture business gets found online. I'm joined by Melanie Boyland to help you make the best use of Google business profiles. In this episode of architecture business club, the weekly podcast for solo and small firm architecture practice owners, just like you who want to build a profitable future-proof architecture business that f
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