How To Build a LinkedIn Profile That Attracts More Clients with Maja Kovacic-Kalra | 084
06/05/25 • 34 min
Jon is joined by marketing coach Maya Kovacic-Kalra, a former architect who provides a comprehensive guide on optimising LinkedIn profiles to attract more clients and better projects. The discussion covers essential elements like the importance of a compelling headline, an effective LinkedIn banner, a professional profile photo, and a strong about section. Maya stresses the importance of clear call-to-actions and using the featured section to enhance profile engagement. The episode includes examples and practical tips to help architects stand out on LinkedIn and make the most of their online presence.
Today's Guest...
Maja Kovacic-Kalra is a former architect turned marketing coach who spent over a decade in practice. Maja knows the pain of doing great work... and still feeling invisible. Relying on word of mouth. Taking on underpaid, uninspiring projects just to stay afloat. Working with difficult clients. But she’s also seen the difference when you're working on projects you actually enjoy, getting paid properly, and not burning yourself out in the process. Her mission is to help architects get more of the right work with clients who respect and value you. So you can work on projects you love and earn the money you deserve without working crazy hours.
Episode Highlights...
00:00 Introduction
01:24 Meet Maya Kovacic-Kalra: From Architect to Marketing Coach
03:54 What Makes Up A LinkedIn Profile?
09:56 The Importance of a Strong LinkedIn Headline
14:52 Crafting an Effective LinkedIn Banner
18:28 Perfecting Your LinkedIn Profile Photo
20:04 Maximising the Blue Link and About Section
28:07 The Featured Section: A Key Element
29:38 Maya's Favourite Travel Destination
31:17 Conclusion and Final Thoughts
Key Takeaways...
Make Your LinkedIn Headline Work for You
Your headline should do more than just say your job title. Use it to tell people who you help, what you do, and how it helps them. Try a simple format like: “I help [type of person] do [what you do] so they can [benefit].”
👉 Focus on the first 45–60 characters—this is what people see first when you show up in searches or invites.
Design a Banner That Tells Your Story
Your LinkedIn banner is the big image at the top of your profile. Use it to grab attention and show:
📢 What you do and why it matters
✅ Proof of your work (like logos or quotes from happy clients)
👉 A simple message that tells people what to do next (like “Book a call”)
Make sure the text is easy to read on both phone and computer, and check that nothing is hidden behind your profile photo.
Use the ‘About’ and ‘Featured’ Sections to Show How You Help
The ‘About’ section is a place to share your story—not just your CV. Talk about the problems your ideal client has, and how you help fix them. Keep it clear and friendly.
In the ‘Featured’ section, add links to your best work or offers. Put the most important link first—the one you want people to click. This should match the call to action in your banner.
Links Mentioned In The Episode...
Grab Maja’s Free PDF Guide ‘Your Next Step to a Stronger LinkedIn Profile’
—--
Want to explore podcasting for your business?
👉 Book a chat with Jon to explore working with him 📞
Interested in joining our membership community?
👉 Click here to JOIN THE WAITLIST 😀
Resources...
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).
👉 Follow or Connect with Jon on LinkedIn 🤝
👇 And if you enjoyed this episode...
Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to h...
Jon is joined by marketing coach Maya Kovacic-Kalra, a former architect who provides a comprehensive guide on optimising LinkedIn profiles to attract more clients and better projects. The discussion covers essential elements like the importance of a compelling headline, an effective LinkedIn banner, a professional profile photo, and a strong about section. Maya stresses the importance of clear call-to-actions and using the featured section to enhance profile engagement. The episode includes examples and practical tips to help architects stand out on LinkedIn and make the most of their online presence.
Today's Guest...
Maja Kovacic-Kalra is a former architect turned marketing coach who spent over a decade in practice. Maja knows the pain of doing great work... and still feeling invisible. Relying on word of mouth. Taking on underpaid, uninspiring projects just to stay afloat. Working with difficult clients. But she’s also seen the difference when you're working on projects you actually enjoy, getting paid properly, and not burning yourself out in the process. Her mission is to help architects get more of the right work with clients who respect and value you. So you can work on projects you love and earn the money you deserve without working crazy hours.
Episode Highlights...
00:00 Introduction
01:24 Meet Maya Kovacic-Kalra: From Architect to Marketing Coach
03:54 What Makes Up A LinkedIn Profile?
09:56 The Importance of a Strong LinkedIn Headline
14:52 Crafting an Effective LinkedIn Banner
18:28 Perfecting Your LinkedIn Profile Photo
20:04 Maximising the Blue Link and About Section
28:07 The Featured Section: A Key Element
29:38 Maya's Favourite Travel Destination
31:17 Conclusion and Final Thoughts
Key Takeaways...
Make Your LinkedIn Headline Work for You
Your headline should do more than just say your job title. Use it to tell people who you help, what you do, and how it helps them. Try a simple format like: “I help [type of person] do [what you do] so they can [benefit].”
👉 Focus on the first 45–60 characters—this is what people see first when you show up in searches or invites.
Design a Banner That Tells Your Story
Your LinkedIn banner is the big image at the top of your profile. Use it to grab attention and show:
📢 What you do and why it matters
✅ Proof of your work (like logos or quotes from happy clients)
👉 A simple message that tells people what to do next (like “Book a call”)
Make sure the text is easy to read on both phone and computer, and check that nothing is hidden behind your profile photo.
Use the ‘About’ and ‘Featured’ Sections to Show How You Help
The ‘About’ section is a place to share your story—not just your CV. Talk about the problems your ideal client has, and how you help fix them. Keep it clear and friendly.
In the ‘Featured’ section, add links to your best work or offers. Put the most important link first—the one you want people to click. This should match the call to action in your banner.
Links Mentioned In The Episode...
Grab Maja’s Free PDF Guide ‘Your Next Step to a Stronger LinkedIn Profile’
—--
Want to explore podcasting for your business?
👉 Book a chat with Jon to explore working with him 📞
Interested in joining our membership community?
👉 Click here to JOIN THE WAITLIST 😀
Resources...
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).
👉 Follow or Connect with Jon on LinkedIn 🤝
👇 And if you enjoyed this episode...
Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to h...
Previous Episode
Relaunching The Architectural Technology Podcast: Where it's AT | 083
Behind the Scenes of Podcast Production: Jon offers a behind-the-scenes look at the extensive work involved in relaunching CIAT's 'Where it's AT' podcast. The episode covers the planning, strategy meetings, content brainstorming, and technical setups necessary to reboot an existing show. Jon explains the importance of having clear goals, appropriate branding, and well-thought-out audio and visual elements. He also discusses the meticulous editing and promotional efforts required to produce quality podcast episodes. Jon also previews the next episode of 'Where it's AT' titled 'The Healing Power of Buildings,' set to release on May 30, 2025.
Episode Highlights...
00:00 Introduction
01:39 What is the Where it's AT podcast?
04:48 Podcast Relaunch Strategy
13:28 Editing and Production Insights
16:52 Conclusion and Next Steps
Key Takeaways...
Podcasting takes planning
Making a podcast isn’t just hitting record and talking. You need a plan—what the show’s about, how it sounds, what it looks like, and who it’s for. It’s a bit like designing a building—lots of little parts need to work together.
The stuff people don’t see matters
There’s loads that goes on behind the scenes. From planning and editing to sorting out guests and sharing the show online, all these steps help your podcast sound and look professional.
You don’t have to do it alone
Getting help from someone who knows what they’re doing can save you time and stress. A podcast expert can help with everything from ideas to launch, so your show feels smooth and sounds great.
Links Mentioned In The Episode...
—--
Want to explore podcasting for your business?
👉 Book a chat with Jon to explore working with him 📞
Interested in joining our membership community?
👉 Click here to JOIN THE WAITLIST 😀
Resources...
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).
👉 Follow or Connect with Jon on LinkedIn 🤝
👇 And if you enjoyed this episode...
Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.
In The Next Episode...
Next time, Jon chats with Maja Kovacic-Kalra about how to optimise your LinkedIn profile.
Architecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers - How To Build a LinkedIn Profile That Attracts More Clients with Maja Kovacic-Kalra | 084
Transcript
What makes a killer LinkedIn profile? I'm joined by Maya Kovacic kra, a former architect turned marketing coach to teach you how to. Optimize your LinkedIn profile so that you can attract more of the clients you deserve and land the projects you love. In this episode of Architecture Business Club, the weekly podcast for small firm founders who want to build their dream business in architecture and enjoy more freedom, flexibility, and fulfillmen
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/architecture-business-club-for-architects-architectural-technologists-380110/how-to-build-a-linkedin-profile-that-attracts-more-clients-with-maja-k-93038811"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to how to build a linkedin profile that attracts more clients with maja kovacic-kalra | 084 on goodpods" style="width: 225px" /> </a>
Copy