How To Update Your Personal Brand With Your Business with Laura Pearman | 058
12/05/24 • 40 min
1 Listener
Jon chats with Laura Pearman, an expert in personal branding about the importance of personal branding for solo and small firm architecture practice owners. They discuss how you can adapt your personal brand as your business grows. Laura shares tips on how to start and build a strong personal brand, and explains common misconceptions people have about it. They also discuss how external factors like your views on the environment and technology may influence your personal brand. Jon and Laura also share personal stories about their own experiences. Laura shares steps you can take today to align your personal brand with your business goals.
Today's Guest...
Laura Pearman is an internationally recognised Personal Brand Consultant with over a decade of experience helping leaders create impactful and authentic personal brands. Based in the UK, Laura specialises in bespoke strategies, combining creative vision with sharp business acumen. She’s known for her quirky Vintage style, straight-talking Northern charm, and ability to bridge the gap between business owners and creatives. Laura’s work has empowered countless leaders to elevate their authority, embrace their uniqueness, and drive results.
Episode Highlights...
00:00 Introduction
01:15 Meet Laura Pearman: Personal Brand Consultant
05:33 Personal Branding Misconceptions
09:11 Challenges for Architects in Personal Branding
15:52 Practical Steps for Personal Branding
23:04 Client Success Stories
29:11 Final Thoughts and Takeaways
39:09 Conclusion and Next Episode Preview
Key Takeaways...
Your Personal Brand Grows with You
Your personal brand isn’t something you set up once and forget about. It changes as your business and the industry evolve, so you’ll need to keep refining and updating it to stay relevant.
Stay True to Who You Are
The best personal brands feel real and reflect who you truly are. Make sure your brand matches your values and those of your business to create a consistent and relatable image.
Use Research to Guide Your Brand
Good personal branding is based on research. Look into industry trends, key players, and new ideas. Tools like the PESTLE model can help you spot what matters and keep your brand relevant.
Links Mentioned In The Episode...
Grab Laura’s Personal Branding Checklist 🎁
Connect with Laura on Instragram 🤝
Watch Laura’s YouTube Channel 📹
—--
Interested in working with Jon?
👉 Book a chat with Jon to explore working with him 📞
Resources...
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).
👉 Join our (free) WhatsApp Discussion Group 🎁
👉 Follow or Connect with Jon on LinkedIn 🤝
👇 And if you enjoyed this episode...
Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.
In The Next Episode...
Next time Jon is joined by Derek Timms to discuss common outsourcing mistakes in architecture.
Jon chats with Laura Pearman, an expert in personal branding about the importance of personal branding for solo and small firm architecture practice owners. They discuss how you can adapt your personal brand as your business grows. Laura shares tips on how to start and build a strong personal brand, and explains common misconceptions people have about it. They also discuss how external factors like your views on the environment and technology may influence your personal brand. Jon and Laura also share personal stories about their own experiences. Laura shares steps you can take today to align your personal brand with your business goals.
Today's Guest...
Laura Pearman is an internationally recognised Personal Brand Consultant with over a decade of experience helping leaders create impactful and authentic personal brands. Based in the UK, Laura specialises in bespoke strategies, combining creative vision with sharp business acumen. She’s known for her quirky Vintage style, straight-talking Northern charm, and ability to bridge the gap between business owners and creatives. Laura’s work has empowered countless leaders to elevate their authority, embrace their uniqueness, and drive results.
Episode Highlights...
00:00 Introduction
01:15 Meet Laura Pearman: Personal Brand Consultant
05:33 Personal Branding Misconceptions
09:11 Challenges for Architects in Personal Branding
15:52 Practical Steps for Personal Branding
23:04 Client Success Stories
29:11 Final Thoughts and Takeaways
39:09 Conclusion and Next Episode Preview
Key Takeaways...
Your Personal Brand Grows with You
Your personal brand isn’t something you set up once and forget about. It changes as your business and the industry evolve, so you’ll need to keep refining and updating it to stay relevant.
Stay True to Who You Are
The best personal brands feel real and reflect who you truly are. Make sure your brand matches your values and those of your business to create a consistent and relatable image.
Use Research to Guide Your Brand
Good personal branding is based on research. Look into industry trends, key players, and new ideas. Tools like the PESTLE model can help you spot what matters and keep your brand relevant.
Links Mentioned In The Episode...
Grab Laura’s Personal Branding Checklist 🎁
Connect with Laura on Instragram 🤝
Watch Laura’s YouTube Channel 📹
—--
Interested in working with Jon?
👉 Book a chat with Jon to explore working with him 📞
Resources...
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).
👉 Join our (free) WhatsApp Discussion Group 🎁
👉 Follow or Connect with Jon on LinkedIn 🤝
👇 And if you enjoyed this episode...
Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.
In The Next Episode...
Next time Jon is joined by Derek Timms to discuss common outsourcing mistakes in architecture.
Previous Episode
Celebrating One Year of the Architecture Business Club Podcast! | 057
In this special episode of Architecture Business Club, Jon marks the podcast's one-year anniversary, celebrating 57 episodes. Jon shares his journey of starting the podcast, its initial reception, and future plans. Catch interesting stats about podcast longevity, listener demographics, and download milestones. Jon also reflects on his motivations, lessons learned, and the hard work required to maintain a podcast. He thanks listeners for their support and talks about exciting future guests and projects. Tune in for inspiration and tips on launching your own podcast!
Episode Highlights...
00:00 Introduction
01:28 Podcast Statistics and Achievements
05:24 Why I Started This Podcast
13:55 How I Launched The Podcast
18:47 Launch Day and Early Feedback
23:47 What Happened After The Launch
31:11 The Realities of Podcasting
33:13 Future Guests and Aspirations
35:43 Launching Your Own Podcast: Tips and Advice
40:55 Community and Membership Plans
44:16 Gratitude and Closing Remarks
Key Takeaways...
Starting a Podcast: What to Expect
Starting a podcast takes planning and preparation. You’ll need to learn the tech, face personal fears like public speaking, and stay on top of the workload to produce regular, quality episodes. Setting a launch date, practising with test interviews, and planning ahead can help you feel more confident and ready to hit the ground running.
Growing Your Reach and Building Connections
A podcast can open doors to new opportunities. You might get noticed for awards, or be invited to events and interviews. Hosting or being a guest on podcasts helps you build connections and collaborate with others in your industry, creating chances to grow your practice.
Staying Consistent and Building Community
Running a podcast means sticking with it to keep the content flowing. But it’s about more than episodes—it's about creating a space where people connect. Your podcast becomes a way to build lasting relationships.
—--
Want to be the first to know when we open the doors to our membership community?
👉 Join our Waitlist so you don’t miss out! 😀
Interested in working with Jon?
👉 Book a chat with Jon to explore working with him 📞
Resources...
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).
👉 Follow or Connect with Jon on LinkedIn 🤝
👇 And if you enjoyed this episode...
Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.
In The Next Episode...
Next time Jon chats with Laura Pearman to explore how you can adapt your personal brand as your business changes.
Next Episode
Common Outsourcing Mistakes (& How To Avoid Them!) with Derek Timms | 059
Have you had bad experiences outsourcing your architectural drafting work? Don't give up yet! In this episode Jon talks to Derek Timms about avoiding common outsourcing mistakes and finding the right partner. Derek, a chartered architect with 25 years of experience, shares tips on building long-term, trusted partnerships and the benefits of early planning. Derek also talks about his role as a school governor and the importance of communication and setting clear expectations. If you're a small practice leader or sole practitioner in architecture, this episode will help you understand how to make outsourcing work for you.
Today's Guest...
Derek Timms is a Chartered Architect with 25 years of experience working at practices like Farrells, Gensler, and Sheppard Robson. He’s the Managing Director at The Sourcing Collective - a support studio for the AEC industry. The Sourcing Collective collaborates with surveyors, architects, interior designers, contractors, and property managers, providing architectural drafting support in BIM environments tailored to your systems and processes. This allows you and your in-house team to focus on design and add value to your projects. They also work with AJ100 practices, integrating into their teams across multiple large-scale projects.
Episode Highlights...
00:00 Introduction
01:40 Meet Derek Timms and The Sourcing Collective
04:17 Common Outsourcing Mistakes and How to Avoid Them
06:49 Finding the Right Outsourcing Partner
10:04 Importance of Clear Communication
11:48 Setting the Right Expectations
16:36 Early Planning and Avoiding Last-Minute Decisions
25:31 Low-Risk Outsourcing Trials
32:54 Final Thoughts on Outsourcing
38:39 Derek's Favorite Travel Destination
41:30 Conclusion and Next Episode Preview
Key Takeaways...
✅ Think Long-Term
Treat outsourcing like a partnership, not just a one-time job. When you work together over time, you can learn each other's styles and create a smoother way of working that benefits both sides.
✅ Keep Communication Open
Regular updates, even on small things, help everyone stay on track. Good communication builds trust and makes outsourced teams feel like they’re part of your own business.
✅ Plan Ahead
Outsourced teams need time to learn your processes, just like new employees. Avoid last-minute decisions that can lead to rushed results. Early planning gives you better results and a less stressful experience.
Links Mentioned In The Episode...
Visit Derek’s website (The Sourcing Collective)
Connect with Derek on LinkedIn
—--
Interested in working with Jon?
👉 Book a chat with Jon to explore working with him 📞
Resources...
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).
👉 Join our (free) WhatsApp Discussion Group 🎁
👉 Follow or Connect with Jon on LinkedIn 🤝
👇 And if you enjoyed this episode...
Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.
In The Next Episode...
Next time Jon chats with branding expert Vardeep Edwards to uncover how to communicate your brand with confidence.
Architecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers - How To Update Your Personal Brand With Your Business with Laura Pearman | 058
Transcript
This time it's personal. Personal branding. That is whether you realize it or not, you already have a personal brand. Uh, we'll be exploring how your personal brand can adapt as your business inevitably changes over time. On this episode of architecture business club. The weekly podcast for solo and small firm architecture practice owners, just like you. He wants to build a profitable future proof architecture business that fits around their li
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