Janet Fouts and Utilizing Community on Social Media to Propel Your Business

02/01/17 • 21 min

Janet Fouts is CEO of Tatu Digital Media in Silicon Valley and is also a social media strategist, keynote speaker, trainer, and author. She started an online community in the early ‘90s, and she started her first social media startup in 1996. Her firm belief that social media and community go hand-in-hand has helped propel her business. Janet recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss marketing automations solutions on social media. “Be mindful while you’re in social. Think about who you’re talking to, who you represent, and be thoughtful and considerate while you’re using social. Talk to users as human beings, not targets.” Janet discusses tips for using the community on social media to propel your business to the next level: Choose connections with appropriate influences. Social media doesn’t work if you don’t do the work. Utilize tools. Choose the right social network.

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Shel Holtz on Social Media Trolls

Shel Holtz is a communication strategist focusing primarily on internal and external communication activities at the corporate level. He is especially well-tuned to the needs of organizations in relation to employee advocacy on social media. Shel recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how companies can prepare their employees for the possibility of being trolled while participating in social media advocacy on behalf of the company. This begins with having in place a social media policy that clearly includes how to deal with trolls. Let employees safely share with enthusiasm. Don’t let employers and employees get blindsided by trolls. Prepare for the possibility. Shel discusses trolls and their impact on employee advocacy practices: Make sure employees know they make the decisions about their own participation. Clearly define trolling. Train your employees on how to deal with trolls. “Training for trolls, you have to do it.”

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Global Social Media Marketing with Piyush Prem

Piyush Prem is a Senior Specialist on the Social Media Team at Informatica, a data management solutions company based out of India. He, and his company, are a customer of GaggleAMP. Piyush handles issues related to B2B sales through social media, PR through social media, and employee advocacy. He began his career as a market researcher working in traditional marketing but quickly realized the importance of social media in the business world. Piyush recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss the power of social media and a company’s transition to using social media in various regions of the world. To be successful in the business world, companies need to have a social media presence that is customized based on region and channel. Piyush discusses social media marketing in a global world: Social media marketing is becoming increasingly utilized thanks to increased personal use at alarming rates, especially by the newest generation which seems to have been born into social media. As a company establishes their social media presence, they must accept that there is a broad range of experience with social media from none to expert. Marketing is no longer about selling; Rather, it is about engagement with the customer base about the products. To overcome these barriers, you cannot rely on your corporate social media team that is based in one location with one culture and language. When you enter a region, you need to start with a clean slate for that region. As a company enters into employing social media marketing, start slow. Engage constantly so your audience remembers you.