AMPUP Your Digital Marketing

You may think of TikTok users as very young and outside of the target audience of B2B marketers, but you may want to advertise on TikTok.

In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Erica Weiss, Brand and Campaign Marketing Manager at SparkPost, an email intelligence software company. They discuss TikTok, how it’s used, who uses it, what the concerns are, and whether or not you should advertise on TikTok.

What you’ll learn:

• What are the TikTok privacy concerns?
• What is TikTok, and how does its algorithm work?
• What does it look like to advertise on TikTok, how does its targeting work, and should you do it?

There is a lot going on in the digital marketing space day to day. It is noisy and forever changing. So, standing out amongst the crowd can be difficult but at the same time you can’t always be chasing the new trends. You have to prove your unique value says Rand Fishkin. Rand is the co-founder of Moz and SparkToro. He is also author of the book Lost and Founder: A Painfully Honest Field Guide to the Startup World and a frequent keynote speaker on marketing and entrepreneurship topics around the world. On this episode of AMPUP Your Digital Marketing, host Glenn Gaudet and Rand cover a variety of topics that focus on making your brand stand out and resonate with your audience in a unique way.

What You’ll Learn About:

• How to approach challenges with being innovative in the SEO space

• Why you should focus on the present rather than always trying to predict the future of digital

• Why to double down on your digital marketing efforts even when things get more difficult particularly as it relates to SEO

• How to build interest early on in your businesses digital marketing efforts to get momentum and interest

• What to focus on when it comes to digital marketing efforts if you don’t have experts or even specifically a deep SEO or marketing background

• What alternatives you have such as scalable, reusable tools when simple content marketing isn’t working for you

• How to provide unique value in the digital marketing space

• Why you need to become a better story teller so your brand resonates with people and they remember you

To connect with Rand and try the free tools mentioned visit sparktoro.com/tools or on Twitter @RandFish

On this episode of AMPUP Your Digital Marketing we chat with ‘the queen of Facebook,’ Mari Smith. She is one of the world’s foremost experts on Facebook marketing. She is a Forbe’s perennial Top Social Media Power Influencer, and author of The New Relationship Marketing. Given the speed at which the digital marketing landscape is changing, particularly Facebook, it’s a wonder anyone can keep up. Mari makes it look easy and she shares her know how for digital marketing via Facebook done right in this week’s episode.