AMPUP Your Digital Marketing

Outbound calling; social media outreach and scheduling; PPC; SEO; trade shows, email campaigns - kinda sounds like the beginnings of a job listing for every marketers responsibility, doesn’t it?

While that may be true, it's also the foundation of understanding the relationship between these actions in generating demand for your product and building you brand. These channels all require strategy and optimization to work in harmony with one another. But when there are so many channels that can make or break your marketing efforts, where does one even start?

In this episode of AMP Up Your Digital Marketing, we meet Vivian Gomes, Head of Global Marketing and Sales for CSS Corp, a technology services firm. His insight tackles why creativity is the genesis of marketing, and why it’s so important to start at the top to satisfy some kind of curiosity of the targeted end user.

Chatbots - love them or hate them they are a game changer for marketers. Sometimes people just want to explore your website without pressure. But what happens when they have a question? They’re forced to either fill out the marketing form of doom, resulting in endless emails and unsolicited sales calls, or to leave the site with unanswered questions. Both sound dreadful right? This is where chatbots marry the two worlds together.

In this episode of AMP UP Your Digital Marketing we meet Lindsay Kelley, Vice President of Digital and Content Marketing at Telit, an IoT enablement global leader. She speaks directly to the challenges that arise in creating some 40+ playbooks globally, powering her chatbot program, including the need for translation into multiple languages. In this discussion you’ll also learn some of her key discoveries, like more questions aren’t always better.

Peanut butter and jelly; Bert and Ernie; Michael Jordan and Scottie Pippen; Marketing and sales. Some of the greatest duos have the greatest results when working together. But what happens when these duos don’t work together?

Sometimes they do just fine (I mean, peanut butter and banana is pretty awesome) but other times, they realize they are better off working together (Michael Jordan’s post-retirement three-peat). That’s kinda how D. Fish sees the world of marketing and sales. A marketer can be a better marketer by walking in the shoes of sales, and sales can be a better salesperson understanding the data marketers need to bring successful leads to the sales team.

In this episode of AMP Up Your Digital Marketing, we meet D. Fish, author of the book Hyper-Connected Selling, who discusses how marketers needs sales and vice versa, and how we can do our jobs better with each other.

Marketers love it when all the pieces connect nicely, kinda like a well-built lego project. But like our tech stack, marketers are realistic and realize it's never really as simple as the directions make it out to be. Take ABM; it causes you to really take a look at how data has been adopted and creates a great deal of perspective around how it is all handled. But it can power multiple teams, which means that it better be right.

When it is, it makes powering the launch of a new product or initiative that much easier. The data all aligns, as does the messaging, thereby clearing the way for internal advocates to amplify event promotions.

In this episode, Glenn Gaudet speaks to Matt Stone, Senior Director of Marketing at Gainsight, about this premise of internal promotion and brand building. Leveraging their internal advocacy solution, Matt speaks to how that helps Gainsight grow brand awareness in new industries and verticals through their employees with strong, well-curated content.

Social media has changed the way we communicate, not only with friends and family, but in our business relationships as well. With our hectic day-to-day, we can now perform a quick scroll and catch up on the lives of those around us, all before crawling out of bed or uttering a word. This, of course, changes how we interact with media and it’s only natural the media around us changes, too. Enter the concept of employee advocacy - enabling businesses to use the power of people, and their influential capacity, to expose others to news, information, and brand messaging as it relates to their company or purpose.

In this episode of AMP UP Your Digital Marketing we meet Andrew Hutchinson, Content and Social Media Manager at Social Media Today, to discuss the findings on a GaggleAMP commissioned employee advocacy report. In this discussion, we’ll cover why there has been such a rising interest in employee advocacy and what the data in the report told us about marketers perceptions.

You can download Building the Case for an Employee Advocacy Program discussed on this episode at any time.