AMPUP Your Digital Marketing
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Top 10 AMPUP Your Digital Marketing Episodes
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Episode #116 - Generating Demand and Building the Brand in B2B Technology Services
AMPUP Your Digital Marketing
01/21/20 • 21 min
Outbound calling; social media outreach and scheduling; PPC; SEO; trade shows, email campaigns - kinda sounds like the beginnings of a job listing for every marketers responsibility, doesn’t it?
While that may be true, it's also the foundation of understanding the relationship between these actions in generating demand for your product and building you brand. These channels all require strategy and optimization to work in harmony with one another. But when there are so many channels that can make or break your marketing efforts, where does one even start?
In this episode of AMP Up Your Digital Marketing, we meet Vivian Gomes, Head of Global Marketing and Sales for CSS Corp, a technology services firm. His insight tackles why creativity is the genesis of marketing, and why it’s so important to start at the top to satisfy some kind of curiosity of the targeted end user.
01/21/20 • 21 min
Episode #115 - Lindsay Kelley on Leveraging Chatbot Playbooks to Advance Sales Conversations
AMPUP Your Digital Marketing
01/14/20 • 23 min
Chatbots - love them or hate them they are a game changer for marketers. Sometimes people just want to explore your website without pressure. But what happens when they have a question? They’re forced to either fill out the marketing form of doom, resulting in endless emails and unsolicited sales calls, or to leave the site with unanswered questions. Both sound dreadful right? This is where chatbots marry the two worlds together.
In this episode of AMP UP Your Digital Marketing we meet Lindsay Kelley, Vice President of Digital and Content Marketing at Telit, an IoT enablement global leader. She speaks directly to the challenges that arise in creating some 40+ playbooks globally, powering her chatbot program, including the need for translation into multiple languages. In this discussion you’ll also learn some of her key discoveries, like more questions aren’t always better.
01/14/20 • 23 min
Episode #114 - Mapping the Customer Journey with Sales and Marketing Technology
AMPUP Your Digital Marketing
01/07/20 • 24 min
Peanut butter and jelly; Bert and Ernie; Michael Jordan and Scottie Pippen; Marketing and sales. Some of the greatest duos have the greatest results when working together. But what happens when these duos don’t work together?
Sometimes they do just fine (I mean, peanut butter and banana is pretty awesome) but other times, they realize they are better off working together (Michael Jordan’s post-retirement three-peat). That’s kinda how D. Fish sees the world of marketing and sales. A marketer can be a better marketer by walking in the shoes of sales, and sales can be a better salesperson understanding the data marketers need to bring successful leads to the sales team.
In this episode of AMP Up Your Digital Marketing, we meet D. Fish, author of the book Hyper-Connected Selling, who discusses how marketers needs sales and vice versa, and how we can do our jobs better with each other.
01/07/20 • 24 min
Episode #113 - Matt Stone on Internal Advocacy and Event Promotions
AMPUP Your Digital Marketing
12/17/19 • 20 min
Marketers love it when all the pieces connect nicely, kinda like a well-built lego project. But like our tech stack, marketers are realistic and realize it's never really as simple as the directions make it out to be. Take ABM; it causes you to really take a look at how data has been adopted and creates a great deal of perspective around how it is all handled. But it can power multiple teams, which means that it better be right.
When it is, it makes powering the launch of a new product or initiative that much easier. The data all aligns, as does the messaging, thereby clearing the way for internal advocates to amplify event promotions.
In this episode, Glenn Gaudet speaks to Matt Stone, Senior Director of Marketing at Gainsight, about this premise of internal promotion and brand building. Leveraging their internal advocacy solution, Matt speaks to how that helps Gainsight grow brand awareness in new industries and verticals through their employees with strong, well-curated content.
12/17/19 • 20 min
#112 - Andrew Hutchinson on Building the Case for Employee Advocacy Survey Results
AMPUP Your Digital Marketing
12/12/19 • 20 min
Social media has changed the way we communicate, not only with friends and family, but in our business relationships as well. With our hectic day-to-day, we can now perform a quick scroll and catch up on the lives of those around us, all before crawling out of bed or uttering a word. This, of course, changes how we interact with media and it’s only natural the media around us changes, too. Enter the concept of employee advocacy - enabling businesses to use the power of people, and their influential capacity, to expose others to news, information, and brand messaging as it relates to their company or purpose.
In this episode of AMP UP Your Digital Marketing we meet Andrew Hutchinson, Content and Social Media Manager at Social Media Today, to discuss the findings on a GaggleAMP commissioned employee advocacy report. In this discussion, we’ll cover why there has been such a rising interest in employee advocacy and what the data in the report told us about marketers perceptions.
You can download Building the Case for an Employee Advocacy Program discussed on this episode at any time.
12/12/19 • 20 min
Episode #111 - Garrett Mehrguth on Using SEO to Improve Your Search Strategy
AMPUP Your Digital Marketing
12/10/19 • 25 min
The truth is - SEO is really just really good marketing and understanding your audience. It's creating content that frankly resonates with your audience but also has demand, which is where keyword research comes in. The idea of manipulating Google and trying to do SEO to rank is where people kind of go astray.
But, if you look at SEO as just another kind of marketing practice that's based on understanding your audience and positioning, your website and your brand will be discovered. Your ideal customer will find you when they search for the parts or services you offer. If you can wrap your head around that basic understanding of SEO, then it becomes incredibly powerful.
In this episode, Glenn Gaudet speaks to Garrett Mehrguth, CEO of Directive Consulting, about this premise of SEO and how it impacts your overall marketing strategy. By simply thinking about how your customers search for information about your business, you’ll make a world of difference in your SEO strategy long term.
12/10/19 • 25 min
Creating a Groundswell Approach to an Accountants Buyer’s Journey with Demand Generation - Episode #110 with Andres Botero
AMPUP Your Digital Marketing
12/03/19 • 19 min
Imagine this - you have a market of potential clients in which your product or service can substantially streamline their day-to-day and make their jobs easier. I bet we’d all like to be a BRD selling these clients - they’re a slam dunk. But what if I told you these potential clients have a fiduciary responsibility to serve their business and client base, and not themselves, and certainly not by adding costs from a vendor. That changes your perspective on this market, doesn’t it?
In this episode of AMP Up Your Digital Marketing, we meet Andrew Botero, the Chief Marketing Officer at Blackline where he discusses building brand awareness and knowledge of his products. He’ll explain how working in concert with sales to achieve their goal of demand generation has helped accountants and those with fiduciary responsibility to a third-party see the value in Blackline’s products. This groundswell approach has allowed the team at Blackline to have a crystal clear and consistent message throughout the buyer's journey, allowing them to tap into this difficult to sell client base.
12/03/19 • 19 min
Improving the Customer Journey Through AI - Episode #109
AMPUP Your Digital Marketing
11/19/19 • 20 min
Does your impression of AI bring flashbacks of the robot takeover in the Spielberg classic A.I. Artificial Intelligence? Our understanding of AI and machine learning has come a long way since the SciFi hit, and has had a substantial impact on marketing and how to market your business. Through a stronger understanding of data-driven insights, AI and machine learning help improve the customer journey through your website and lead to getting more from your existing funnel versus refilling it often.
In this episode, Glenn Gaudet speaks to Steve Zakur about how AI and machine learning can be more insightful than a human with the customer journey on your website. Deployed at scale, it's not just a marketer or content marketer making sure the most important pages of your site are relevant, but a machine delivering the most important relevant message to that user at the right place, at the right time.
11/19/19 • 20 min
Jussi Wacklin of Amadeus on How Culture and Technology Define Internal Marketing Operations - Episode #108
AMPUP Your Digital Marketing
11/12/19 • 23 min
Shift happens, literally. For marketers, this shift comes in the form of how we connect messaging with potential clients. We've shifted from propaganda driven, one directional marketing, into an age of smart customers. We’re making the most of new technologies to do our jobs smarter while having a mindset to challenge the status quo, even when you're successful.
In this episode of AMP Up Your Digital Marketing, we meet Jussi Wacklin, Vice President of Marketing at Amadeus, a travel technology company. He discusses why he believes company culture is not just an internal activity and why it’s important that we recognize our culture as a reflection to the outside world, especially when making a shift. This is where branding and linking company culture to marketing becomes so important in both client perception of your company, but also throughout the hiring process.
11/12/19 • 23 min
Episode #117 - Redefining the Insurance Space With Technology Adoption
AMPUP Your Digital Marketing
01/28/20 • 21 min
Insurtech, or the emergence of new technologies that are transforming the insurance industry, is redefining the common role of insurance as we know it. Leading this shift is generational needs and wants alongside the need for better technologies in the insurance space, to not only lead the insurtech space, but to redefine it.
In this episode of AMP Up Your Digital Marketing, we meet Denise Garth, the Senior Vice President for Strategic Marketing, Industry Relations, and Innovation at Majesco. She'll discuss the trends and factors, from customers and technologies to market boundaries that are reshaping and redefining the insurance space and the role of platforms in the next generation.
01/28/20 • 21 min
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FAQ
How many episodes does AMPUP Your Digital Marketing have?
AMPUP Your Digital Marketing currently has 132 episodes available.
What topics does AMPUP Your Digital Marketing cover?
The podcast is about Marketing, Management, Advertising, Podcasts, Socialmedia, Digital, Business, Content and B2B.
What is the most popular episode on AMPUP Your Digital Marketing?
The episode title 'Episode #116 - Generating Demand and Building the Brand in B2B Technology Services' is the most popular.
What is the average episode length on AMPUP Your Digital Marketing?
The average episode length on AMPUP Your Digital Marketing is 23 minutes.
How often are episodes of AMPUP Your Digital Marketing released?
Episodes of AMPUP Your Digital Marketing are typically released every 7 days, 4 hours.
When was the first episode of AMPUP Your Digital Marketing?
The first episode of AMPUP Your Digital Marketing was released on Mar 25, 2014.
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