Episode #117 - Redefining the Insurance Space With Technology Adoption

01/28/20 • 21 min

Insurtech, or the emergence of new technologies that are transforming the insurance industry, is redefining the common role of insurance as we know it. Leading this shift is generational needs and wants alongside the need for better technologies in the insurance space, to not only lead the insurtech space, but to redefine it.

In this episode of AMP Up Your Digital Marketing, we meet Denise Garth, the Senior Vice President for Strategic Marketing, Industry Relations, and Innovation at Majesco. She'll discuss the trends and factors, from customers and technologies to market boundaries that are reshaping and redefining the insurance space and the role of platforms in the next generation.

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Episode #116 - Generating Demand and Building the Brand in B2B Technology Services

Outbound calling; social media outreach and scheduling; PPC; SEO; trade shows, email campaigns - kinda sounds like the beginnings of a job listing for every marketers responsibility, doesn’t it?

While that may be true, it's also the foundation of understanding the relationship between these actions in generating demand for your product and building you brand. These channels all require strategy and optimization to work in harmony with one another. But when there are so many channels that can make or break your marketing efforts, where does one even start?

In this episode of AMP Up Your Digital Marketing, we meet Vivian Gomes, Head of Global Marketing and Sales for CSS Corp, a technology services firm. His insight tackles why creativity is the genesis of marketing, and why it’s so important to start at the top to satisfy some kind of curiosity of the targeted end user.

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Episode #118: Kira Mondrus of Tricentis on the Benefits of Perpetual Demand Generation

In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Kira Mondrus, SVP of Global Marketing at Tricentis. They sit down to discuss the benefits of perpetual demand generation marketing and how it can help grow your business. You’ll learn:

Traditional campaign-based marketing is stymied by its need to find customers at just the right time.
Perpetual demand generation, instead, engages prospects with ongoing messaging that allows them to find you when they need your product.

Perpetual demand generation requires a heavy lift at first in the way of audience research, content creation, and brand advocacy, but the ongoing load is much lighter than with campaign-based marketing.