Episode #142 - Should You Advertise on TikTok?

08/04/20 • 21 min

You may think of TikTok users as very young and outside of the target audience of B2B marketers, but you may want to advertise on TikTok.

In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Erica Weiss, Brand and Campaign Marketing Manager at SparkPost, an email intelligence software company. They discuss TikTok, how it’s used, who uses it, what the concerns are, and whether or not you should advertise on TikTok.

What you’ll learn:

What are the TikTok privacy concerns?
What is TikTok, and how does its algorithm work?
What does it look like to advertise on TikTok, how does its targeting work, and should you do it?

You may think of TikTok users as very young and outside of the target audience of B2B marketers, but you may want to advertise on TikTok.

What you’ll learn:

What are the TikTok privacy concerns?
What is TikTok, and how does its algorithm work?
What does it look like to advertise on TikTok, how does its targeting work, and should you do it?

Previous Episode

Episode #141 - Employee Advocacy Platforms: Getting Buy-In From Execs and Employees

In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Stephen Spector, who’s spent more than 20 years doing digital marketing and social media in the IT space. Stephen discusses strategies he’s used to successfully implement employee advocacy programs. You’ll learn:

Employee advocacy platforms can reap a number of benefits, including an increase in brand engagement, product feedback, and sales leads.
Getting buy-in from executives and employees isn’t always easy, but start with a “pilot program,” a small group of people who are already social media savvy.
It’s essential to prove the value of an employee advocacy platform, especially to executives, by presenting them with backend reporting and metrics.

Next Episode

Episode #143 - How One Marketer Built a Personal Brand on LinkedIn in Just 8 Months

Building your personal brand on social media might seem like an impossible task.

What do you post? How do you get it to resonate? What do you offer? Should you use video or a different type of content.

In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Daniel Murray, Senior Manager of Marketing Operations at ServiceTitan, a software platform for trades. They discuss how Daniel built up his personal brand on LinkedIn in less than 8 months to the point where his simple, short, text-based posts consistently garners him hundreds of comments in just a few hours.

What you’ll learn: