Unlock the Power of Amazon DSP: Advanced Ad Strategies with Sam Lee
01/02/25 • 47 min
Amazon sellers, are you ready to crack the code on Amazon DSP? This episode dives deep into advanced advertising strategies with Sam Lee, VP of Amazon DSP at Trivium Group. If you’ve hit a plateau with PPC and are wondering when to take the leap to DSP, this is your guide.
Show Notes: https://amazonseller.school/unlock-the-power-of-amazon-dsp-advanced-ad-strategies-with-sam-lee/
Discover why “if your premier product is sub-100 reviews, do not touch DSP. It’s absolutely not worth your time.” Sam shares practical tips on custom-curated audiences, contextual targeting, and leveraging Amazon Marketing Cloud to elevate your campaigns.
Sam also breaks down DSP’s key metrics, including the minimum ad spend, review thresholds, and how DSP integrates with PPC to optimize your results. Don’t miss the insider tips on using AMC data—if you’re pulling data but not acting on it, you’re just wasting your time.
👉 DSP works best for sellers spending $15K–$20K/month on PPC.
👉 DSP lets you retarget or create custom audiences based on browsing and purchasing behavior.
Learn what makes Amazon DSP a powerhouse for scaling, whether you’re on or off Amazon.
Amazon sellers, are you ready to crack the code on Amazon DSP? This episode dives deep into advanced advertising strategies with Sam Lee, VP of Amazon DSP at Trivium Group. If you’ve hit a plateau with PPC and are wondering when to take the leap to DSP, this is your guide.
Show Notes: https://amazonseller.school/unlock-the-power-of-amazon-dsp-advanced-ad-strategies-with-sam-lee/
Discover why “if your premier product is sub-100 reviews, do not touch DSP. It’s absolutely not worth your time.” Sam shares practical tips on custom-curated audiences, contextual targeting, and leveraging Amazon Marketing Cloud to elevate your campaigns.
Sam also breaks down DSP’s key metrics, including the minimum ad spend, review thresholds, and how DSP integrates with PPC to optimize your results. Don’t miss the insider tips on using AMC data—if you’re pulling data but not acting on it, you’re just wasting your time.
👉 DSP works best for sellers spending $15K–$20K/month on PPC.
👉 DSP lets you retarget or create custom audiences based on browsing and purchasing behavior.
Learn what makes Amazon DSP a powerhouse for scaling, whether you’re on or off Amazon.
Previous Episode
Amazon News: Temu Tensions, E-Commerce Wars & $5M Locked Away
Amazon sellers, what do you do when Amazon starts pressuring your pricing, competitors exploit loopholes, and a fellow seller gets $5M stuck in FBA? 🚨 You pay attention.
This week, we’re tackling the hottest headlines that impact your business—from the Temu pricing battle to policy loopholes harming U.S. sellers and Amazon’s shiny new AI image tool.
Full News: https://amazonseller.school/amazon-news-pricing-wars-tiktok-shop-insights-walmarts-shift-and-more/
Join us live today at 11 AM Eastern to get the insights you need to navigate these challenges.
Here’s what we’re covering today:
Amazon Presses Chinese Sellers Over Temu Pricing
https://www.techedt.com/amazon-presses-chinese-sellers-over-temu-pricing
E-commerce Wars: How the US is Losing the Battle
https://medium.com/@shinghi/e-commerce-wars-and-how-the-us-is-losing-aef59e958f7b
$5 Million Stuck at FBA Without Reason: A Seller’s Frustration
https://sellercentral.amazon.com/seller-forums/discussions/t/3b5747e6-682d-4a04-9d98-921c265e9248
Create Custom Brand Imagery in Seconds with Image Generator
https://sellercentral.amazon.com/seller-forums/discussions/t/31f2e816-ee1f-44d1-85ee-b492725763f4
We’re unpacking the latest strategies, risks, and tools to keep your business thriving in this evolving marketplace.
Next Episode
Amazon News: Seller Loyalty Shifts, Tariffs, & Visual Tactics for 2025
Amazon Sellers, what happens when fees rise, storefronts evolve, and tariffs reshape the game? 🤔 You pivot or fall behind.
From sellers diversifying platforms to Amazon testing storefront prominence, we’re breaking down the critical changes shaping your strategy for 2025. Whether it’s leveraging Rufus for visuals or tracking regulatory impacts, this session will give you the insights you need to thrive.
Join us live today at 11 AM Eastern to explore these game-changing updates.
Here’s what we’re covering today:
Why 2024 Was the Year Sellers Became Less Loyal to Amazon
https://www.modernretail.co/technology/why-2024-was-the-year-sellers-became-less-loyal-to-amazon/
The Importance of Visual Content in Rufus Recommendations
https://www.linkedin.com/feed/update/urn:li:activity:7277937430886854656/
‘Gonna Be Interesting’: Mark Cuban on How Tariffs Could Boost Chinese Sellers on Amazon and Walmart
https://www.aol.com/gonna-interesting-mark-cuban-says-170041317.html
Amazon Storefronts to Take Center Stage in 2025
https://www.linkedin.com/posts/youval-peltier-74586319_were-going-to-see-a-lot-more-of-amazon-storefronts-activity-7280615668540915712-P9zS/
We’re covering the tools, trends, and tactics you need to stay ahead in a rapidly shifting e-commerce world. Don’t miss it!
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