
How To Use The Welch Grid In Your Business
12/08/21 • 13 min
In this episode, Matt and Rick define the "Welch Grid" from Jack Welch, former CEO of General Electric, author and business leader, and how to apply it in your business.
This is a simple exercise that will provide you with great insight into how to evaluate your teams.
According to Jack, the greatest asset in business is your team. And as a leader, you should invest a lot of time evaluating your team and placing each individual in the right place. He believed that companies that win are those that build the strongest teams.
"You build the best team; you win" Jack Welch
He classified his team members into four categories.
- Superstars
- Do-gooders
- Terrorists
- WTF/ Deadwood
This classification then informed decisions on placement, hiring, promotions, and firing.
Tune in to learn more about the Welch Grid and how you can apply it in your business.
Key Takeaways
The Welch Grid (01:51)
Who are the rock stars in your team (03:01)
The do-gooders (04:58)
The terrorists (06:53)
The WTF/deadwood (10:03)
Additional Resources:
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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!
In this episode, Matt and Rick define the "Welch Grid" from Jack Welch, former CEO of General Electric, author and business leader, and how to apply it in your business.
This is a simple exercise that will provide you with great insight into how to evaluate your teams.
According to Jack, the greatest asset in business is your team. And as a leader, you should invest a lot of time evaluating your team and placing each individual in the right place. He believed that companies that win are those that build the strongest teams.
"You build the best team; you win" Jack Welch
He classified his team members into four categories.
- Superstars
- Do-gooders
- Terrorists
- WTF/ Deadwood
This classification then informed decisions on placement, hiring, promotions, and firing.
Tune in to learn more about the Welch Grid and how you can apply it in your business.
Key Takeaways
The Welch Grid (01:51)
Who are the rock stars in your team (03:01)
The do-gooders (04:58)
The terrorists (06:53)
The WTF/deadwood (10:03)
Additional Resources:
---------
You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!
Previous Episode

How To Avoid Fitness Gimmicks
If you are getting into the fitness business, either on your own or through a franchise, it is critical to evaluate the business model that you are about to invest in.
There is always something trendy in the fitness space that seems to appeal to people These may be things like technology, equipment, fancy gadgets, fitness concepts, modalities, etc.
Before investing in a fitness business, you have to look at the longevity of your chosen model. Most franchise agreements are 10-year contracts, and you wouldn't want to invest in a trend that can be easily disrupted.
In this episode, Rick and Matt talk about some of the gimmicky fitness trends they have seen over the years and how investing in them can turn out to be a bad idea.
In addition, they evaluate the Alloy Personal Training Franchise model through the lenses of both the consumer and investor.
Tune in to find out how the Alloy model ticks all the right boxes for our target market and how this ensures the longevity of our concept.
Key Takeaways
The gimmicky side of the fitness industry (01:56)
Drawbacks of fitness concepts based on technology (03:54)
Role of tech in fitness (07:02)
Risks of single modality concepts (11:43)
How the Alloy Model compares with other concepts (14:38)
The Alloy prescription (22:47)
Additional Resources:
---------
You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!
Next Episode

Fitness Franchise: Trend Or Viable Opportunity?
Are fitness franchises a trend or a viable franchise opportunity?
In this episode, Rick and Kim Daly discuss the opportunities in the fitness space and why you should consider Alloy Personal Training Franchise.
Many franchise candidates who want to invest in a fitness business often have one major worry. They wonder if they are investing in something just trendy that people won’t like in three years.
As Rick points out in this episode, this concern is valid because fitness can be very trendy. When looking for a fitness franchise, always look for a concept that has staying power.
The Alloy brand promise of accountability and specificity has made the Alloy Personal Training Model relevant for more than 30 years, even with all the fitness trends that come and go.
Tune in to this conversation to learn why the Alloy Personal Training Franchise is a viable opportunity to get into the fitness business.
Key Takeaways
Why the Alloy Brand has thrived for 30 years (03:45)
The personal training fitness model (06:17)
Why go for an Alloy Franchise (12:24)
The ideal candidate for an Alloy franchise (14:51)
Stages of development of a franchisee-franchisor relationship (16:35)
Additional Resources:
---------
You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!
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