Alloy Personal Training Business
Rick Mayo
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Top 10 Alloy Personal Training Business Episodes
Goodpods has curated a list of the 10 best Alloy Personal Training Business episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Alloy Personal Training Business for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Alloy Personal Training Business episode by adding your comments to the episode page.
Founder's Insight: Your Questions, Our Answers
Alloy Personal Training Business
01/17/24 • 41 min
In this episode, Matt engages in a thought-provoking Q&A session with Rick, addressing a spectrum of questions commonly posed by coaches and business owners in the fitness industry.
Rick's responses provide a wealth of insights, offering guidance and perspective on topics crucial for professional growth and success in the dynamic field of fitness.
Rick’s 32-year journey in the fitness industry serves as a beacon of inspiration for those navigating the challenges of entrepreneurship and personal training.
The importance of resilience, adaptability, mentorship, and continuous learning shines through in every aspect of his story, providing a roadmap for success in the competitive world of fitness.
Aspiring fitness professionals can glean valuable insights from Mayo's experiences and use them as a guide in their own pursuit of excellence.
Tune in to gain unparalleled insights directly from the mind of a fitness industry pioneer.
Key Takeaways
Intro (00:00)
Hardest lesson in business (02:12)
Advice for new fitness coaches (11:36)
Mentorship learning and personal growth (17:33)
Book recommendations for entrepreneurs and coaches (24:42)
Leadership qualities and traits (35:24)
Additional Resources:
The E-Myth Revisited by Michael E. Gerber Book
Endurance by Alfred Lansing Book
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- Learn About The Alloy Franchise Opportunity
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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!
Do Your Job!
Alloy Personal Training Business
09/02/20 • 29 min
‘Do Your Job’ is a simple yet powerful statement that can help a business or a team achieve all their goals if every team member were to do their job with conviction. It is almost like a substitute for our core value number 1 here at Alloy, which states ‘Own it.’
These statements mean that you have to own your role and perform it diligently. In small businesses, you may need support from others, and part of owning your job is working with the rest of the team and understanding what they are doing.
As a leader in your business, you have to make your team own their roles and do their job. First thing you need to do is to set up clear expectations for their roles. Some of the expectations can be numbers-driven or KPIs. With this in place, they will know what is expected of them when you tell them to do their job. The second thing is to create a culture in the gym where everybody owns their role.
Tune in to this episode to learn of the different roles in a small group personal training and how ‘do your job’ applies to each as well as how to foster and enshrine this culture in your business.
Key Takeaways
- Doing your job with conviction (05:23)
- What gets measured gets managed (07:47)
- Why you need to set clear expectations for your team so that they can then do their job (08:11)
- The roles and expectations of the Director of Training and they can own this position (09:12)
- The main thing is to keep the main thing, the main thing (12:15)
- How to ensure the trainers and coaches are doing their job (13:00)
- How often to meet with the coaches and the team (17:42)
- What is ‘do your job’ for the front desk and customer service team (19:41)
- How to create a culture in the gym where everybody owns their role and does their job (23:39)
Additional Resources:
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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!
Flexibility vs. Mobility
Alloy Personal Training Business
08/26/20 • 32 min
Flexibility is the type and range of motion you can achieve passively. Passively means that you are not under load, and you are not controlling it. For instance, if you lie on your back and someone pushes your leg up to the farthest it can go.
Mobility is how much range of motion that you have actively, meaning you can use it. Flexibility and stability make mobility. You have to control the flexibility so that you can use it. So the big difference here is that flexibility is passive while mobility is active.
We use the Functional Movement Screen to measure mobility. For the general population, a good dynamic warm-up and good exercise are sufficient to improve their mobility. Along with these, you have to manage their lifestyle to keep them safe and strong enough.
In real life and when programming for the general population, mobility is more valuable than flexibility. You can use it in your normal day to day activities and thus improves the quality of life.
Key Takeaways
- COVID gym update (01:42)
- What is the difference between flexibility and mobility ((08:05)
- Why mobility is more valuable than flexibility in real life (12:02)
- How we use the Functional Movement Screen to measure mobility (12:54)
- Taking a holistic approach towards achieving mobility (18:42)
- How managing lifestyle may be better for mobility than any other correctives (23:44)
- How to we work on mobility for our clients through in the gym (26:27)
Additional Resources:
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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!
The Gift Of No
Alloy Personal Training Business
02/10/21 • 21 min
In today's episode, Rick is joined by Jared Breen, our head Franchise Business Coach, to discuss why entrepreneurs should be ready to hear many nos without getting frustrated or quitting. It's not easy to hear so many nos and fail many times, but this just means you are working hard, and you will eventually succeed.
A no is an opportunity to learn and get better. Everybody who ever encountered massive success in what they did had to hear many nos and failed a lot. But they took the nos, stacked knowledge, and experience to them and eventually got better.
Hearing no builds character, skill, and passion. Rick and Jared encourage you to resolve to take no as an actual gift. You are building the skills and tolerance that will benefit you further down the road.
Listen in to learn why hearing no is an actual gift and why great success is built on a lot of nos and failures.
Failing is one of the greatest arts in the world. One fails toward success." ~ Charles Kettering
Key Takeaways
- You have to plow through many no's to get to a yes (01:06)
- Planting seeds and building relationships for an eventual sale (05:29)
- A no is an opportunity to learn and get better (10:24)
- No builds resolve, skills, and passion (13:45)
- Taking the nos and stacking knowledge and experience into them (17:35)
- Resolve yourself to the fact that a no is a gift (19:14)
Additional Resources:
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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!
How To Use The Welch Grid In Your Business
Alloy Personal Training Business
12/08/21 • 13 min
In this episode, Matt and Rick define the "Welch Grid" from Jack Welch, former CEO of General Electric, author and business leader, and how to apply it in your business.
This is a simple exercise that will provide you with great insight into how to evaluate your teams.
According to Jack, the greatest asset in business is your team. And as a leader, you should invest a lot of time evaluating your team and placing each individual in the right place. He believed that companies that win are those that build the strongest teams.
"You build the best team; you win" Jack Welch
He classified his team members into four categories.
- Superstars
- Do-gooders
- Terrorists
- WTF/ Deadwood
This classification then informed decisions on placement, hiring, promotions, and firing.
Tune in to learn more about the Welch Grid and how you can apply it in your business.
Key Takeaways
The Welch Grid (01:51)
Who are the rock stars in your team (03:01)
The do-gooders (04:58)
The terrorists (06:53)
The WTF/deadwood (10:03)
Additional Resources:
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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!
Why Building Trust Is Important In Business
Alloy Personal Training Business
12/22/21 • 32 min
Trust is the cornerstone upon which all other customer experiences are built on.
Unfortunately, many businesses don’t make an effort to build trust with their customers. Trust is the single biggest indicator of the future prospects of a business.
High levels of trust will ensure the business continues to grow and vice versa.
In this episode, Rick was interviewed on another podcast about the success of the Alloy Personal Training brand and the franchising opportunities available.
In addition to explaining why trust is so important in business, Rick also gives tips on setting up good company culture and other entrepreneurship lessons.
Tune in and learn what it takes to grow and scale a business and how buying a franchise is a shortcut to success!
Key Takeaways
The Infinite Game – The goal is to keep going (05:57)
How to set up a good company culture (09:28)
Trust as a strategy (14:38)
How to scale your business (18:17)
Entrepreneurship as a personal growth journey (19:27)
The ideal candidate for an Alloy franchise (25:40)
Additional Resources:
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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!
Alloy Programming Explained
Alloy Personal Training Business
01/05/22 • 44 min
Happy New Year!
We begin the new year on a high note here at Alloy Personal Training Franchise.
Rick and Matt explain the Alloy programming and why we do what we do. We also look at the customer experience and why we have the industry's leading retention rate.
As you'll hear Matt explain, our customer avatar mainly comes in with a weight loss goal. But during the starting point session, we peel the onion and get to their actual goals. These are primarily to move better, feel better, and look great.
This is important because we can reframe their expectations and make their fitness journey more sustainable.
Little wonder, we have sky-high retention rates....some clients have been with us for 20, 25, and even 30 years!
In this insightful episode, you'll hear Matt talk about:
Reframing the expectations/goals of our clients
Building relationships in the gym
The ideal workout frequency
A typical Alloy session?
The Alloy retention rate
Tune in and learn more about the Alloy programming and customer experience!
Key Takeaways
Reframing the expectations of our avatar customers (07:07)
How we peel the onion (08:47)
Building relationships (14:18)
The reasoning behind our workout frequency (19:32)
What happens in an Alloy session (23:24)
The equipment we use (31:38)
Why the Alloy retention is very high (40:48)
Additional Resources:
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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!
Characteristics Of A Great Coach
Alloy Personal Training Business
01/12/22 • 25 min
What makes a great Alloy fitness coach?
Fitness coaches come in all sizes and traits, but it takes a particular character to excel in our small group personal training model.
For one, this person must have a passion for fitness and a passion for helping people reach their health goals.
Fitness as a career or business is very fulfilling because you actually see the difference you make in people's lives. Suffices to say, it also pays handsomely if you do it right!
In this episode, Rick and Matt go through some of the most essential traits that Alloy fitness coaches must possess to succeed and help our clients achieve their goals.
We breakdown the traits from three major areas:
- Physical traits
- Energy/enthusiasm
- Psychological traits
Tune in to hear Rick and Matt explain how these traits make a great Alloy Personal Training Fitness Franchise coach
Key Takeaways
Physical traits (02:38)
Energy levels (11:05)
Psychological traits (14:35)
Emotional intelligence traits (16:58)
The biggest driving force for a successful coach (19:05)
Additional Resources:
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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!
Should You Franchise Your Business?
Alloy Personal Training Business
05/04/22 • 29 min
At some point, successful entrepreneurs often wonder if they should franchise their business. But as any franchisor will tell you, this is a completely different business from your current business. It offers different challenges and opportunities to grow and help others along the way.
But how do you know if you should go down this route, and if so, what do you need?
Having successfully operated a fitness business for more than 30 years, licensing over 2000 clubs worldwide, and recently getting into the franchise space, Rick offers his unique perspective to anyone considering franchising their business.
First off, your business needs to be UNIQUE to be franchisable. This uniqueness is best viewed from the lens of the consumer because they are the ultimate validator of your business concept.
But that’s just the start, there’s more to it which Rick unpacks in this episode.
Tune in to learn more!
Key Takeaways
Haircut story (01:18)
Why Alloy went for franchising (07:04)
Is your business franchisable (08:44)
The minimum capital outlay needed to launch a franchise (09:58)
Corporate expansion vs. franchising (12:20)
Emotional ROI for a franchise (14:18)
What fitness concepts aren’t good franchising ideas (20:11)
What’s your real motivation for wanting a franchise (23:56)
Additional Resources:
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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!
What Is The Job Of Your Product?
Alloy Personal Training Business
02/05/20 • 17 min
In this episode, we look at a concept from the Harvard Business School that helps us define the true "Job" of our product or service.
A Harvard professor presented this concept called job of the product. And basically, what he was challenging us to think about was when someone buys a product, or they do something, they're buying that product to do a job. So there is a job in my life that I need filled and I'm going to hire a service or I'm gonna hire a product to do the said job.
Remember, the job of their product is through the lens of the customer.
Anybody that is starting a new business should maybe re-evaluate their business through this lens and sort of figure out: “Well, what job is my service?”
So, “What job is personal training really doing for people?” is where you would start. And once you can identify what that means, then you can understand who your true competitors are and you can put more effort into that.
Stay tuned as we dive deeper into the concept.
Key Points of Discussion:
- This concept called job of the product (3:28)
- The job of their product is through the lens of the customer (7:38)
- “What job is personal training doing for people?” is where you would start (9:18)
- Understanding who your true competitors are (9:23)
- If you knew exactly what the customers were trying to accomplish... (10:00)
- "Healthier to spend your money on, come here, and get your community" (12:56)
- Exercise means a lot of different things to a lot of people (15:42)
- If they're not getting that community, they stop coming in (15:45)
- Ask that question of you, put time into it, and then run it by your team (16:06)
- Once you identify that job, then you put efforts into meeting it (16:22)
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Additional Resources:
- Clayton Christensen on disruptive innovators and how to hire a milkshake
- Learn About The Alloy Franchise Opportunity
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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!
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FAQ
How many episodes does Alloy Personal Training Business have?
Alloy Personal Training Business currently has 287 episodes available.
What topics does Alloy Personal Training Business cover?
The podcast is about Health & Fitness, Entrepreneurship, Fitness Business, Fitness, Podcasts and Business.
What is the most popular episode on Alloy Personal Training Business?
The episode title 'Imposter Syndrome' is the most popular.
What is the average episode length on Alloy Personal Training Business?
The average episode length on Alloy Personal Training Business is 31 minutes.
How often are episodes of Alloy Personal Training Business released?
Episodes of Alloy Personal Training Business are typically released every 7 days.
When was the first episode of Alloy Personal Training Business?
The first episode of Alloy Personal Training Business was released on Aug 21, 2019.
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